reciprocal links ?

[G. Lasagne]

When is it ok to swap links, i have been told that it can have a negative effect on rankings, so when is it ok?

Does it have to be completely related to hold any value?

For argument sake would this be worth swapping a link with http://www.northeastofengland.com/link_submit.php

 

[Scott-Copywriter]

Google are very, very clued up on reciprocal links. They most likely now devalue such link exchanges to the point where they're almost worthless.

I might be wrong of course, but this method has been used for SEO pretty much since Google launched, so you would think they have it sorted by now. After all, it's only purpose is a direct manipulation of the SERPs.

 

[zigojacko]

Yes there is no value whatsoever unless there is a strong association between the the sites exchanging links.

I wouldn't even bother unless the page that will link to you has a good PageRank.

 

[los_design]

Bang on Zigo

Swap links with sites that ADD some value to your users experience and the rest will follow.

For example, if you market parts for a complete widget maybe the whole widget seller will want to link?

Two way value....

HTH

Regards
Daren

 

[Webtistic]

Strangely enough, I wrote about this very issue right here:

http://www.webtistic.co.uk/2010/01/seo-reciprocal-links-worth/

 

[G. Lasagne]

Strangely enough, I wrote about this very issue right here:

http://www.webtistic.co.uk/2010/01/seo-reciprocal-links-worth/

Just read the post that explains it thanks

 

[webpromoterservice]

i only use it for 3 way linking.reciprocal links do not bring much value to your site

 

[fisicx]

...i only use it for 3 way linking...

Google knows about this as well so it's just as worthless as reciprocal linking

 

[tomsk]

George have you tried gumtree? http://newcastle.gumtree.com/

I get a lot of visitors from the London one, there are free ads and paid ads and bearing in mind your other post about local business and your seo spending kitty might be worth a look.

 

[zigojacko]

Google knows about this as well so it's just as worthless as reciprocal linking

Agreed.

Google knows about every unethical linking method now really and these days there is very little value in link building campaigns (certainly ones from link building specialists that charge hundreds to thousands in my opinion).

Look for high quality, on-topic links, even if you link out to a relative page with awesome content and you don't even get a link back, this will do your site good in the eyes of Google.

 

[Codefixer]

Does it have to be completely related to hold any value?

The link might look out of place and easy to spot, but the simple answer is no.
Links on unrelated websites pass value.

 

[EitexLeeds]

one back-links to your site are better. you can create these on forums, PR sites, and blogs etc.