- Original Poster
- #1
Does your brand sell products that run out after a period of time?
If yes, you need a replenishment email flow to pick up repeat purchases.
Here's how to set one up:
Step 1: Find out the average time it takes a user to use x product completely. You can run surveys or look through repeat purchase data. ⏱
Step 2: Write a compelling email that triggers just before the customer is expected to run out of x product. Provide them with an incentive to repurchase x product. Here are some ideas:
Voucher
Buy 1 get 1 free
Bulk discount
Make sure you add a countdown timer for your offer to increase the pain of not buying.
Step 3: Trigger an email 24 hours before the offer ends as a final reminder. Use this email to build up scarcity.
Step 4: Repeat for all your brand's replenishable items.
Pro tip: Position your offer in a way that beats competitor's prices. Including a comparison to your competition is a great way to build trust and win over the customer.
The key is to send an email at the right time to ensure your customer doesn't buy from your closest competition.
Let's pick up some more sales!
If yes, you need a replenishment email flow to pick up repeat purchases.
Here's how to set one up:
Step 1: Find out the average time it takes a user to use x product completely. You can run surveys or look through repeat purchase data. ⏱
Step 2: Write a compelling email that triggers just before the customer is expected to run out of x product. Provide them with an incentive to repurchase x product. Here are some ideas:
Voucher Buy 1 get 1 free Bulk discountMake sure you add a countdown timer for your offer to increase the pain of not buying.
Step 3: Trigger an email 24 hours before the offer ends as a final reminder. Use this email to build up scarcity.
Step 4: Repeat for all your brand's replenishable items.
Pro tip: Position your offer in a way that beats competitor's prices. Including a comparison to your competition is a great way to build trust and win over the customer.
The key is to send an email at the right time to ensure your customer doesn't buy from your closest competition.
Let's pick up some more sales!
