Put Nokias Concept into Web Design

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jgrock

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Dec 4, 2007
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  • #1
    As an IT consultant myself i am not slating the movement of IT here -- just before i start. I was sitting at my Parents house on Sunday evening as i am irish i have a large family circle. We now have a table dedicated to mobile phones. Out of 8 mobile phones 6 of them were Nokia. At work this morning i scanned the desks of telesales dept. and out of 15 phones 11 were Nokia. Nokia has developed a simple and massively effective mobile phone. Majority of mobile phone users still tend to go with Nokia. So my point is... more and more people are advancing their website and filling them with so much information on the front page that we do not know where to find anything... just like when i hand my father the PDA, its like handing him a hot piece of coal. Should website designers not adhere to the massive success of Nokia and keep sites nice and simple just like Nokia phones... i open the debate...
     
    LINGsCARS

    LINGsCARS

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  • #2
    It is the whole concept that needs to be simple.

    Not everything is as immediate as a phone call or phone usage though. A phone is a relatively small decision, smaller when broken down into monthly payments.

    However, you need to answer questions; this is where Nokia is successful. People have different questions. Clearly, people are happier with Nokia's answers.

    It is not as simple as saying Google and Nokia succeed because they are simple (sorry to unwind the simplicity argument).

    They succeed because they give people what they want.

    In my own case, I compete against confusion marketing from many (all?) car companies and new car dealers, who do not allow clear comparisons and offer obscure pricing and unhelpful barriers to a decision by adding complication. Clearly the reason for complication is a relentless desire to extract the last penny of profit, and people feel this in their bones. Can anyone name a car company who advertise the price that you actually pay for a car? Impossible. In the current climate the chickens are coming home to roost.

    It is far too simplistic (bordering on stupid) just to say my website (or anyone's) should be simple, and that that will make it all work. Customers do not want patronising. It is the underlying proposition which needs to be simple, sensible and advantageous...

    Don't think that a simple website is the key to success, they are many simple websites that have failed.

    That argument is far too simple. :)
     
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    jgrock

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  • #3
    LINGsCARS said:
    It is the whole concept that needs to be simple.

    Not everything is as immediate as a phone call or phone usage though. A phone is a relatively small decision, smaller when broken down into monthly payments.

    However, you need to answer questions; this is where Nokia is successful. People have different questions. Clearly, people are happier with Nokia's answers.

    It is not as simple as saying Google and Nokia succeed because they are simple (sorry to unwind the simplicity argument).

    They succeed because they give people what they want.

    In my own case, I compete against confusion marketing from many (all?) car companies, who do not allow clear comparisons and offer obscure pricing and unhelpful barriers to a decision by adding complication. Can anyone name a car company who advertise the price that you actually pay for a car? Impossible. In the current climate the chickens are coming home to roost.

    It is far too simplistic (bordering on stupid) just to say my website should be simple. Customers do not want patronising. It is the underlying proposition which needs to be simple, sensible and advantageous...

    Don't think that a simple website is the key to success, they are many simple websites that have failed.

    That argument is far too simple. :)
    Click to expand...


    Firstly - "It is the whole concept that needs to be simple." my point entirely. Im not saying website should be simple definately not i am completing a 25k website at the minute which links directly to Sage Line 500 and it is far from simple. Also as i have said "i open the debate" which allows you to voice your opinions... as a more experienced debater you do not fire a dagger by, and i quote referring to a persons opinion as "(bordering on stupid)"... Unquote
     
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    jgrock

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  • #4
    jgrock said:
    Firstly - "It is the whole concept that needs to be simple." my point entirely. Im not saying website should be simple definately not i am completing a 25k website at the minute which links directly to Sage Line 500 and it is far from simple. Also as i have said "i open the debate" which allows you to voice your opinions... as a more experienced debater you do not fire a dagger by, and i quote referring to a persons opinion as "(bordering on stupid)"... Unquote
    Click to expand...


    OH definitely**
     
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    fisicx

    fisicx

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  • #5
    A lot of the products we buy are as a result of marketing. We didn't need an iphone and we didn't need a George Forman grill but the marketing created desire. The desire transformed itself into a need in our minds, the ownership of an object became important and the actual functionality no longer mattered.

    Nokia do well because their products are sleek and stylish, they are they majority option when one takes out a contract and they advertise in all the lifestyle magazines. Are they any better than the other phones? Not really.
     
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    BITS

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  • #6
    Another thing is that Nokia were an earlier market leader, in the early days their phones were streets ahead of the competition and that is reflected now in their loyal following.

    They are probably no better than the competition these days but people don't like change.
     
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  • #9
    Hogrill said:
    Have stuck with Nokia for years not because there simple but because they pass the drop test (usually a couple of times a week) and still work.

    So whether a site is simple or complex the important thing for me is it should keep working.
    Click to expand...

    That is so true, I've never managed to break mine but only yesterday my wife destroyed the screen dropping hers - I can live with that though.
     
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    LINGsCARS

    LINGsCARS

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  • #13
    jgrock said:
    Firstly - "It is the whole concept that needs to be simple." my point entirely. Im not saying website should be simple definately not...
    Click to expand...

    Sorry, I was confused by wot you rote:

    jgrock said:
    Should website designers not adhere to the massive success of Nokia and keep sites nice and simple just like Nokia phones... i open the debate...
    Click to expand...

    I will energise my crystal ball next time.

    Try not to be offended by the implication you are slightly stupid. We all are.
     
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    griff_500

  • #15
    To join in the debate.

    I very recently switch from Treo back to Nokia after approx 6 years. I was and still am an avid fan of Treo over Blackberry.
    So why did I change back to Nokia. Well IMHO they lost ground some years ago with the advent of the likes of Treo. However, now that ground as been recovered and some.
    The Nokia E71 is a perfect tool. It does everything I want and more. Also has WIFI ability which the Treo did not. Saves on the old pub quiz browsing. Also, their software is still as intuitive as it ever was. Read instructions? Rather not thanks.
    Just to go back to the comment made previously about "the drop test". Well, a chum had a little phone called a Neo (http://neo.kaizen.co.uk/) and we did a drop test with it. Not quite a drop test, more of a chuck test. Launched it approx 30 meters across the concrete beer garden. Apart from a little chip on the corner it worked fine. Try that with your Nokia.

    One downside of the Nokia, keyboard a little fiddly for my sausage fingers.

    Cheers
    A
     
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    D

    Dawg

  • #18
    Well, a chum had a little phone called a Neo (http://neo.kaizen.co.uk/) and we did a drop test with it. Not quite a drop test, more of a chuck test. Launched it approx 30 meters across the concrete beer garden. Apart from a little chip on the corner it worked fine. Try that with your Nokia.
    Click to expand...

    Well that website you managed to sqeeze into the thread is certainly simple. Perhaps simplistic rather than simple. Wha'eva. A masterpiece of minimalism.

    Black. Logo. No content or links, except price (£300) and Paypal linking button. Oh and a counter showing 61 unique visitors, (why so few I ask myself, rhetorically).

    Next time I want a 'phone to chuck across a beer garden, a beer goggle bargain at 300 sobs, I shall certainly consider this.

    Top tip, Tonto. Ta.
     
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    BITS

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  • #20
    griff_500 said:
    To join in the debate.

    I very recently switch from Treo back to Nokia after approx 6 years. I was and still am an avid fan of Treo over Blackberry.
    So why did I change back to Nokia. Well IMHO they lost ground some years ago with the advent of the likes of Treo. However, now that ground as been recovered and some.
    The Nokia E71 is a perfect tool. It does everything I want and more. Also has WIFI ability which the Treo did not. Saves on the old pub quiz browsing. Also, their software is still as intuitive as it ever was. Read instructions? Rather not thanks.
    Just to go back to the comment made previously about "the drop test". Well, a chum had a little phone called a Neo (http://neo.kaizen.co.uk/) and we did a drop test with it. Not quite a drop test, more of a chuck test. Launched it approx 30 meters across the concrete beer garden. Apart from a little chip on the corner it worked fine. Try that with your Nokia.

    One downside of the Nokia, keyboard a little fiddly for my sausage fingers.

    Cheers
    A
    Click to expand...

    I think I'll pass on that test :D
     
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    G

    Gord

  • #21
    It is not as simple as saying Google and Nokia succeed because they are simple
    Click to expand...

    Simple works here because for the majority of people they are just simple tools.
    Phone - makes phone calls
    Search engine - searches web

    That's all a big market share wants them to do so they succeed, but this cannot easily be applied to anything with levels of complexity.
     
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