A google shopping consultant has told me to switch my titles from something like this: Ducati 748 916 996 998 Supersport IE Carbon Fibre Front Mudguard to something like this: Carbon Front Mudguard Ducati 748 916 996 998 Supersport IE Removing less important words like 'fibre' I get. But switching the bike's brand name and model number to go behind the product description surprised me (that it matters at all). And upon checking my competitors' sites, I do indeed note that they put the product before the bike. Any thoughts on my question, please? Before I go in there and disrupt 800 titles.