Premium Domains

JEREMY HAWKE

Business Member
  • Business Listing
    Mar 4, 2008
    8,647
    1
    4,083
    EXETER DEVON
    www.jeremyhawkecourier.co.uk
    I had a massive argument on the old fashioned telephone yesterday morning with a sales person that wanted me to buy a so called premium domain . She got so frustrated she got her manager and so we enjoyed even more time wasting and I maybe more annoyed that I got drawn into this with these two and wasted a part of my life where I could have just gone out and enjoyed feeding the ducks instead

    In my opinion they are a waste of time and not worth the money . We have done everything to get our site up there and we are doing a better job than most courier companies

    Have I got this wrong ?
     
    It completely depends on which domain they are calling premium and what price they are asking.. most important do you really need that domain name ?
    If you are happy with current situation your website domain is premium brand name for you and you don't have to look at anything else I will say.
     
    • Like
    Reactions: JEREMY HAWKE
    Upvote 0
    A lot of the new gTLD base prices aren't too badly priced. They all have a base price and they're only premium when the domain owner decides it could fetch them more money. As an example, randomdomainxyz.london is the base price, around £44, but rentals.london is around £1,200 per year.

    They're starting to be used either to protect an existing brand (stop a rival grabbing it) or the only available/suitable domain name for a company is far too long to type or remember, for example randomconsultingcompany.com could be random.consulting.

    If you've got a spare US$180K, create your own :) Barclays did, home.barclays.
     
    Upvote 0
    When you say premium domain I assume you mean an expensive new one? If so...it's a waste of money. Domain authortiy is where the value is and if you have an old, established domain...don't change it!
     
    • Like
    Reactions: sirearl
    Upvote 0
    The value of a domain is what somebody is willing to pay for it.

    I see premium domain as single word, short, dictionary words and generally .com - everything else is just a cash grab from domain hoarders hoping they have scooped a domain somebody will eventually want to buy.

    You don't give enough information about your situation to assess what you should do! Are you looking for a domain? was this a random cold call?
     
    Upvote 0
    The most important feature in a premium domain is the name itself - how brandable is it? something fairly short, or very memorable or very catchy. Re TLDs, .com is the best, always commands the biggest fees, .co.uk is next best (assuming you're in the UK). But anything else is usually much lower value.

    Next most important thing is age - crusty old domains are much better than new domains, the older the better. Providing they have a clean history. They rank right out of the trap.

    For older domains previously associated with websites, a good link profile helps with authority, and makes it easier to rank if you build a new website on such a domain, or if you want to 301 redirect it to another site.

    But its really all about the name - the best names sell for the highest prices.
     
    Upvote 0
    New TLDs have a very little SEO value. Almost all domains have the same value - there is no extra benefit.

    There are two reasons why you should consider for expensive alternative TLDs:
    1. In case, all the traditional domains are registered, I will go for the new premium TLDs
    2. You may consider registering new TLDs for solely branding purpose
    Don't spend money thinking it will help in SEO. Here is a list of FAQs http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671
     
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