Plus size range - what to call it?

[deniser]

I'm developing a new plus size range of clothing for kids.

As parents are very sensitive about their children's weight, what would be a good name to denote that the sizing is for larger children? Not a brand name, just the bit that shows it is for bigger sizes?

"Plus size" seems quite common but parents in denial seem not to think this relates to their children.

I've also had a lot of parents refer to their children as Chubby. But would they like a range called "Chubbies"? Probably not. Also heard "Cuddly" to mean overweight - but not so clear.

There is a website called Sturdy Kids. And another called Larger Kids.

The Americans have a different and quite unusual name for plus size but I've forgotten what it is.

What would be a good name to denote plus sized clothing?

 

[wilwong1971]

Hi

Didn't think Cuddly was that bad a world actually, but to me any baby is cute and Cuddly, however the 'Plus' word would nicely explain to a customer that it's a larger size in terms of clothing...

'Cuddly Plus' Range or shortened to 'Cuddly +' Range Maybe?

Wil

 

[We Do PPI Claims]

Big Boned?

 

[BeeDub]

Idea taken straight from the probable cause of the "problem"....

"Would you like to go large?"

Sorry, how about "As big as......Mummy/Daddy"?

Failing that "Fubby Chuckers" followed by the relevant S, M, L....

 

[We Do PPI Claims]

cuddly + is very good, hard to be offended by which im assuming is the main goal

 

Tricky one this.....

How about something simple Big Boy or Big Girl?



Fantastic Idea though!!!!

 

[BustersDogs]

A friend of mine had overweight kids and was always having to buy older children's sizes, and elasticated trousers which the older ones hated.

Would 'real sizes for real kids' be too long? I had the other problem, my son, who was skinny was always wearing clothes for younger kids or bunching up waistbands with belts! So don't forget the other end of the spectrum.

 

[papverpoppies]

I think calling it cuddly, would put the kids off, and it sounds twee.

Plus Size
Outsize
Oversize
Big girls and boys..

Not so small sizes
Not skinny clothes/sizes - something like that.

Kids are also very sensitive about their weight - not just their parents.

Good Idea
Pops ~xx~

 

[Lee Jones Jnr]

Fat Kids (not kind?)
Small Adults

 

[MrsPWN]

How about "Above Average"

Makes them sound special

 

[JEREMY HAWKE]

Lazy Little *******s !!!

 

[emmylou74]

I can't help but being a wee bit horrified that theres a need for plus sized clothes for kids - poor kids!

I don't know what would be a suitable name though to describe - thinking just staying with plus sized kids clothes would be best.

 

[deniser]

I can't help but being a wee bit horrified that theres a need for plus sized clothes for kids - poor kids!

.

I was reading the other day that 28% of children are overweight. It is a huge problem for their future health.

 

[emmylou74]

I was reading the other day that 28% of children are overweight. It is a huge problem for their future health.

That really is sad

 

[eutrans]

Tricky one this.....

How about something simple Big Boy or Big Girl?



Fantastic Idea though!!!!

You put big boy or big girl into google and think of the issues that could arise.

 

[Miranda]

PS4Kids (Plus Sizes for Kids)

By just using the abreviation, it sounds a lot more cool. Might have to worry about Play Station if there is a v4 out yet (my daughter doesn't do the computer games thing, but then she's fit not fat)

 

[deniser]

Thanks for all your responses. It is a really tricky area.

I had one customer who went ballistic when I told her her daughter needed a size with a couple of XXs on the end, each X denoting 2 inches wider in the chest. So maybe I will stick with plus or better still a + symbol.....

 

[The Pines]

"He doesn't really eat that much, it's his metabolism"

"She's just big boned"

"It's in the genes"

"Walk to school, are you kidding? It's 800 yards away!"

"Oh yes, he plays lots of football... on his Nintendo DS"



I'll PM you my address for the royalty cheques...

 

[SillyJokes]

In the US kids' plus sizes are called 'Husky'

Not sure this a tem used in the UK so much.

I just say 'Large plus' - the plus sized costumes being only available in 'large' so far, large being 9-12yrs.

 

[Christine Hough]

generous

It sounds ... well generous!

 

[Paul Dean]

Small, Medium, Large and Comfort Large. (?)

 

[papverpoppies]

Small, Medium, Large and Comfort Large. (?)

Tubby tots..
Generously proportioned

Could you number your sizes, with the real sizes included. Not sure on kids sizing but for example in adults..

Size 1 (10 to 12)!

Pops ~xx~


Pops ~xx~

 

[ThePublisher]

I had some not so politically correct adverts sent to me on an email last week.

Indeed, the first of them was for 'Chubbies' which was for overweight kids - it had a 1950s look to it,

Here it is!

http://www.neatorama.com/2008/03/25/vintage-ad-for-chubby-girls/

 

[SneakSMS]

Mighty kids?

 

[Mustaka]

Ronald McDonald's Own Clothing Brand

 

[MrsPWN]

Thanks for all your responses. It is a really tricky area.

I had one customer who went ballistic when I told her her daughter needed a size with a couple of XXs on the end, each X denoting 2 inches wider in the chest. So maybe I will stick with plus or better still a + symbol.....

I know in America they use 2X, 3X etc instead of XXL and XXXL, the biggest I saw on the rails was 5X

 

The Lardy Range.

 

[MASSEY]

Plus size range - what to call it?

Clothes for fatties.

 

[woodss]

Lovely Chubbly

I think parents should be more concerned about making their kids fit into normal clothes by encouraging them to exercise than they should be about being able to buy fat clothes for their precious little hogs.

 

[snakeeyes121]

I would personally call it 'lard arse' or 'wide load'
And have the clothing made with huge transfers
on the back that are invisible to adults.

Might shame the little porkers in to eating less

Just tell it like it is.. why wrap it all up in cotton
wool? just because bad parents may get offended,
maybe if every shop followed suit the these 'parents'
might realise that their child does have a problem.

 

[Kensington2010]

Do you remember the catalogue for taller than average ladies called "long tall sally", a variation on this, but i dont trust myself to start thinking of them.

 

[MASSEY]

Tubby tots

Now that has to be the most serious suggestion on this thread.

 

[deniser]

I know in America they use 2X, 3X etc instead of XXL and XXXL, the biggest I saw on the rails was 5X

The X denotes that it is for a toddler rather than for a little girl - something to do with the body proportions - so a 5X is for a 2 year old who is the height of a 5yo, not necessarily a plus size, although with that sort of height for age, they are more than likely to overeat!

 

[deniser]

Just tell it like it is.. why wrap it all up in cotton
wool? just because bad parents may get offended,
maybe if every shop followed suit the these 'parents'
might realise that their child does have a problem.

Whilst I would love to, it wouldn't be very sensible in business terms! I do want to sell to these people after all.

By not supplying them with clothing, the problem isn't going to go away.

 

[MrsPWN]

I was actually talking about adult sizes, made me feel quite small at 6' and size 20

 

[deniser]

I was actually talking about adult sizes, made me feel quite small at 6' and size 20

Oh, I see what you mean. So the normal size with up to 5 Xs added on.

We do use that already but people get offended by the Xs!

 

[SillyJokes]

some of the posts here are disgraceful.

Is it any wonder people are offended when you see what people have written on this thread?

You think it's easy to be fat, that somehow people prefer to be that way and if they really wanted they could just be thin?

Years ago people weren't so fat. Do you really think people have got more lazy and seek out food to eat more or that the high calorie easy food available to them and an increase in car transport contributes? It's hard to say no 20 times a day to a constant parade of yummy food when you'd prefer to say yes I will eat that.

It's not the kids' fault they are overweight and calling them vicious names is hardly going to do anything for their self esteem. It's hard enough for them to take part without making it another chance for ridicule. By having a go at them you start to segregate the overweight from the fit like two classes of citizens.

 

[woodss]

some of the posts here are disgraceful.

Is it any wonder people are offended when you see what people have written on this thread?

You think it's easy to be fat, that somehow people prefer to be that way and if they really wanted they could just be thin?

Years ago people weren't so fat. Do you really think people have got more lazy and seek out food to eat more or that the high calorie easy food available to them and an increase in car transport contributes? It's hard to say no 20 times a day to a constant parade of yummy food when you'd prefer to say yes I will eat that.

It's not the kids' fault they are overweight and calling them vicious names is hardly going to do anything for their self esteem. It's hard enough for them to take part without making it another chance for ridicule. By having a go at them you start to segregate the overweight from the fit like two classes of citizens.

What a crap post.

We're talking about fat kids here and to be honest, 99% of the time the fault lies at the feet of parents not encouraging them to exercise, and stuffing their faces with chips because it's easy. It's tantamount to abuse in my eyes, the kids don't know any better but they're the ones going to end up with diabetes and other nasty disorders just because their parents are too busy watching Facebook to play with them or cook a proper meal.

We *need* to ridicule, to make people feel ashamed that they've let their kids get so fat, because it is a shameful situation and they need to address it. Accepting it by making fat clothing for a five year old is going down the wrong path in my eyes. It should NOT be the norm!!!!

And yes, I do have kids before you ask. All of which are healthy because they don't live on chips and have regular exercise instead of sitting on their Xbox/DS's all day.

 

[StCr]

How about 'BadJeans'. With a cool name like that the skinny kids will want them as well but you stock their size and the large kids will bully them for it.

 

[wilwong1971]

some of the posts here are disgraceful.

Is it any wonder people are offended when you see what people have written on this thread?

You think it's easy to be fat, that somehow people prefer to be that way and if they really wanted they could just be thin?

Years ago people weren't so fat. Do you really think people have got more lazy and seek out food to eat more or that the high calorie easy food available to them and an increase in car transport contributes? It's hard to say no 20 times a day to a constant parade of yummy food when you'd prefer to say yes I will eat that.

It's not the kids' fault they are overweight and calling them vicious names is hardly going to do anything for their self esteem. It's hard enough for them to take part without making it another chance for ridicule. By having a go at them you start to segregate the overweight from the fit like two classes of citizens.

Agreed.

In a way it's the rat race society we have created. Everything needs to be done, targets need to be met, money needs to be made, bills need to be paid. Quality time is not made anymore in this vicious cycle and when you can order Junk Food on the internet and have it delivered in 30 minutes who would the majority choose? Myself and my wife try to plan a home cooked meal everyday even after a hard days work so our little girl can appreciate eating healthy together. Granted It's not easy but it's a reward long term.