Online Seller Raises Ethical Concerns Over Trustpilot's Review Practices

Leeds66

Free Member
Business Listing
Aug 6, 2020
54
7
As an online retailer with over 20 years of experience, we have relied on Trustpilot for the past eight years, believing it to be an honest reviews platform. However, our experiences have raised significant concerns about Trustpilot's ethics, particularly regarding their handling of fraudulent and defamatory reviews.

The 2018 Incident​

Our first major issue with Trustpilot occurred in 2018. A fraudster attempted to make a £2,000 purchase from our store, which was flagged by both Stripe and Shopify as potentially fraudulent. Fortunately, we were able to stop the order before it was delivered. Despite this, the fraudster left a damaging review on Trustpilot, claiming our products were of poor quality and advising others not to buy from us. We reported this to Trustpilot, fully expecting the review to be removed. To our amazement, they refused, stating it would only be removed after the chargeback process was complete, which could take up to three months. Despite numerous email exchanges, Trustpilot would not budge.

Frustrated, we left a review on Trustpilot's page, expressing our anger and accusing them of siding with scammers over reputable businesses. We suggested they change their name to "ScamPilot." This review was promptly found to be in breach of their guidelines and was never published. Despite questioning this decision multiple times over the years, including as recently as April this year, the review remains offline six years later.

Recent Challenges​

More recently, in July 2023, we faced another issue with Trustpilot. A customer, who had previously been abusive towards our staff in 2020, lodged a complaint about a faulty item that was three years old. Recognizing the customer's name and considering his past behavior, we decided to offer a fair-use refund, which was more than compliant with the Consumer Goods Act. However, the customer demanded a replacement and, unhappy with our response, left multiple scathing reviews on Trustpilot, personally attacking me and making numerous false allegations. The customer has also been sending very unhinged emails and also sending emails to the CEO. To add its pretty serious and we are now looking at an injunction due to his behavior.

Despite flagging these reviews, only my name was removed from one review, while the defamatory content remained. The customer continued to leave additional reviews, all repeating the same unfounded complaints and personal attacks. His latest review went so far as to compare me to Paula Vennells, accuse me of being a criminal, and call me a narcissist. Trustpilot has refused to remove these reviews, despite their clear defamatory nature. In his latest review my name is still clearly visible and and the review in main is aimed at me.

Ethical Concerns​

This situation raises serious ethical questions about Trustpilot's practices. Why does Trustpilot have the right to publish untrue allegations without requiring proof? These false and derogatory reviews can have a severe mental and financial impact on business owners. Trustpilot seems to run a company at profit from the controversy, allowing reviews that can seriously damage businesses without taking adequate action to verify their truthfulness.

While we understand and accept legitimate negative reviews, it is infuriating to see Trustpilot allowing baseless, personal vendettas to tarnish our reputation. Something needs to be done to ensure that Trustpilot cannot continue to allow deranged customers to bully companies and the people who work for them. Trustpilot should take responsibility for the reviews they publish and ensure they do not enable malicious attacks on businesses.

I can see on Trustpilot's own reviews page im not the only one in this situation but they seem to be getting away.
 
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Ozzy

Founder of UKBF
UKBF Staff
  • Feb 9, 2003
    8,322
    11
    3,439
    Northampton, UK
    bdgroup.co.uk
    You don't have to look very far to see how untrustworthy TrustPilot reviews are, and how they can be bought by paying them to edit what reviews are left up or taken down on their site.
    As said above, I didn't think anyone still trusted the reviews left on TrustPilot.
     
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    I never read reviews don't believe any of them
    I do on TripAdvisor- But with caution

    I look at trends, read negative reviews to see if what they are commenting is relevant to me (stuff like 'too expensive' I reject immediately)

    I might then look at someone's other reviews to see if we agree.

    That would be for biggish spend like holidays, not a burger & chips!
     
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    fisicx

    Moderator
    Sep 12, 2006
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    www.aerin.co.uk
    Trust Pilot is in the business of making money not the collection of reviews. Unless you are paying Trust Pilot they don’t care about you.

    I’ve never trusted anything you read on trust pilot or most other review sites. You can pay someone on fiverr to write reviews for you.
     
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    Leeds66

    Free Member
    Business Listing
    Aug 6, 2020
    54
    7
    Trust Pilot is in the business of making money not the collection of reviews. Unless you are paying Trust Pilot they don’t care about you.

    I’ve never trusted anything you read on trust pilot or most other review sites. You can pay someone on fiverr to write reviews for you.
    we pay Trustpilot to use the platform
     
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    WaveJumper

    Free Member
  • Business Listing
    Aug 26, 2013
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    I do on TripAdvisor- But with caution

    I look at trends, read negative reviews to see if what they are commenting is relevant to me (stuff like 'too expensive' I reject immediately)

    I might then look at someone's other reviews to see if we agree.

    That would be for biggish spend like holidays, not a burger & chips!
    Holidays what are those :cool:
     
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    fisicx

    Moderator
    Sep 12, 2006
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    we pay Trustpilot to use the platform
    Maybe start paying people to write glowing reviews for you. Everyone else does it so why not join the party.

    And it’s not just TP, you can buy reviews for all platforms. I read a report a while back suggesting over 80% of all reviews are fake.
     
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    Leeds66

    Free Member
    Business Listing
    Aug 6, 2020
    54
    7
    Do you actually link to TP, or just say we're on TP?

    Maybe start paying people to write glowing reviews for you. Everyone else does it so why not join the party.

    And it’s not just TP, you can buy reviews for all platforms. I read a report a while back suggesting over 80% of all reviews are fake.
    we do not pay anyone to leave a review
     
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    fantheflames

    Free Member
  • Business Listing
    Nov 23, 2022
    490
    150
    Bristol
    fantheflames.co.uk
    I sympathise with your situation, @Leeds66

    Have you considered leveraging your social media platforms to address these unfair reviews directly?

    Transparently sharing your side of the story and highlighting genuine positive feedback, perhaps you can mitigate some of the damage.

    Responding thoughtfully to negative reviews can also reinforce trust, showing potential customers that you handle criticism constructively.

    In my opinion, a few bad reviews can actually add credibility. Too many perfect reviews can seem suspicious.
     
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    Ozzy

    Founder of UKBF
    UKBF Staff
  • Feb 9, 2003
    8,322
    11
    3,439
    Northampton, UK
    bdgroup.co.uk
    we do not pay anyone to leave a review
    No one is suggesting you are, what is being said is that sites like TrustPilot are full of fake reviews both good and bad.
    I know a company that paid some people to leave negative reviews on their competitors TrustPilot, and those reviews are still there to this day.
     
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    Paul Carmen

    Business Member
    Business Listing
    Jan 27, 2018
    862
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    Newport Pagnell
    insiteweb.co.uk
    There are other sites that do moderate better, and work with companies on fake and scam reviews. They are also cheaper than Trustpilot.

    You have a lot of reviews, so a few negatives won't hurt. Google reviews should be used too, but are no use for schema/SEO markup or in PPC ads.

    If you do want to move away from Trustpilot, there are limited options, but there is potentially an option to migrate the Trustpilot reviews on certain platforms. This is one of the services my company offers, feel free to DM me if you'd like to discuss options in more detail.
     
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    When looking at reviews, I only read the 1/2 star ones to see what the issues are.
     
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    JEREMY HAWKE

    Business Member
  • Business Listing
    Mar 4, 2008
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    www.jeremyhawkecourier.co.uk
    we pay Trustpilot to use the platform
    That's your problem they look after their customers who pay the monthly subscription
    Wrong ,right ,`like it or dont like it If this platform is important to you then it would be advisable to pay them to help maintain your reputation
     
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    fisicx

    Moderator
    Sep 12, 2006
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    www.aerin.co.uk
    But you've got to ask yourself why they're so popular - consumer must rely on them, surely?
    If it’s a local business I just use Google reviews. For any other service industry I rarely look at reviews. Any time I do all I seem to see is made up junk.

    Product reviews are a bit different. Sometimes you can get lucky and read something useful.
     
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    sdob

    Business Member
    Business Listing
    Apr 11, 2024
    22
    3
    www.onesila.com
    It's probably part of the territory. Many reviews on Trustpilot often have nothing to do with the business in question.

    All you can really do is:
    - manage the review by replying constructively. Remember it's not about the person who left the review, but about everyone reading them
    - dilute the poor ones by getting the right people to leave glowing recommendations

    Outside of that, doubt these is much to do except to focus on the opportunities rather then the problems :)
     
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    Ozzy

    Founder of UKBF
    UKBF Staff
  • Feb 9, 2003
    8,322
    11
    3,439
    Northampton, UK
    bdgroup.co.uk
    Just got another 5 star review on Trustpilot.

    For a service we don't offer, mentioning the name of someone who doesn't work for us.

    Tells you all you need to know about Trustpilot.
    UK Business Forums has a 1 star review of our poor quality telephone service; which similar to your 5 star review obviously UKBF does not have a telephone answering service.
     
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    jfrm

    Free Member
    Jun 2, 2021
    27
    10
    All of your competitors do...
    That and 80% is overstating it, I think. We have never paid for reviews and have a 4.9* rating on Google with 100s of reviews. And yes this including some malicious -ve reviews from people who have never ordered stuff from us that Google won't remove. On TP, it's less - I looked into this recently since we've never subscribed to TP. I think in general it's ratings are very dubious - they are not policing them effectively. This is a bad policy; it's all very well saying they are there to make money, but if over time their reputation ends up being trashed, they will go out of business. Most of our ratings on TP seemed to be either malicious or genuine -ve reviews. It seems that over 25 years, a few disgruntled, customers rather than contact us, just went to their favourite review site to have a rant. As I won't pay their expensive fee, there is nothing else we can do to fix this problem, I don't think? It's a slight problem but not major due to our Google rating.
     
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    Ozzy

    Founder of UKBF
    UKBF Staff
  • Feb 9, 2003
    8,322
    11
    3,439
    Northampton, UK
    bdgroup.co.uk
    there is nothing else we can do to fix this problem, I don't think? It's a slight problem but not major due to our Google rating.
    It's human nature to go out of their way to complain but not to pass on a compliment, so we have to ask for and fish for the compliments. Hence my suggestion to the OP to focus on Google, ask for reviews and that way you get more of the positive reviews in one place.
     
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    jfrm

    Free Member
    Jun 2, 2021
    27
    10
    To answer the OP's question, if you know the identity of the person slandering you, I'm sure they are guilty of a crime - libel. Therefore you could pursue a case against them and eventually you would win - however it might cost you tens of thousands to do so. But the same goes for the defendant - libel is notorious for its enormous legal fees but the defendant will know this too. So this is a route worth pursuing because the initial cease and desist with a requirement to remove their reviews might work at low cost. I am not a lawyer but I know this because a horrible scam company once forced me and a number of others to remove our factually accurate reviews that were intended to warn others - using exactly this tactic...
     
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