No Leads from Website

[rayazsiddiqi]

Hi All, I have set-up a website for a friend who runs a security alarm business. After around 6 weeks he is getting on average around 10-15 uniques per day.

I have checked google analytics and webmaster tools and we are getting SERP traffic for the keywords we are targeting.

I have put his phone number and physical address in the header; he has also dedicated a specific phone number so he can track leads. yet we still have not had a single phone call/lead, can anyolne provide any advice on what i might be doing wrong? How come none of these visitors are phoning for a quote?

All advice greatly appreciated, thanks in advance!!

 

[directmarketingadvice]

It's hard to comment without seeing the website.

Steve

 

[Bri]

I have put his phone number and physical address in the header; he has also dedicated a specific phone number so he can track leads. yet we still have not had a single phone call/lead, can anyolne provide any advice on what i might be doing wrong? How come none of these visitors are phoning for a quote?

Whats your friend doing physically to let folks know he has a website?

 

[Andy Walpole]

10 to 15 uniques a day is nothing rayazsiddiqi. You really need 100 to 150 before you can start discussing why conversions are failing.

 

[BDR_London]

I agree with Andy I think your volume is too low to draw any conclusions on conversion rates. If you want to instantly drive traffic you should consider running some PPC activity.

 

[rayazsiddiqi]

Thanks for responding. In terms of online advertising, we have done article marketing, submitting to social bookmarking sites, craiglists ads and also forum marketing (via signature link). We have had over 300 uniques in 6 weeks (not a lot I know, but a start) and are ranked #13 in google for one of our target keywords.

With regards the comment that we need 100-150 hits per day, that may be true for typical info product sales, where conversions are around 1%; this website is a blog, and there is no copy as such to sell anything. we are trying to build trust so that people looking for a house alarm system will contact us.

I hope that clarifes and once again I appreciate you taking the time to respond and offer advice.

 

[saxondale]

Thanks for responding. In terms of online advertising, we have done article marketing, submitting to social bookmarking sites, craiglists ads and also forum marketing (via signature link). We have had over 300 uniques in 6 weeks (not a lot I know, but a start) and are ranked #13 in google for one of our target keywords.

With regards the comment that we need 100-150 hits per day, that may be true for typical info product sales, where conversions are around 1%; this website is a blog, and there is no copy as such to sell anything. we are trying to build trust so that people looking for a house alarm system will contact us.

I hope that clarifes and once again I appreciate you taking the time to respond and offer advice.

get another 5 posts in then message me the link to the site - I`ll tell you whats wrong.

I could do it blind in the open forum but have only just returned from the last ban.

 

[eog]

Need to see the website to form any kinda of realistic opinion.

 

[Asim786]

I think it takes time to build a brand online, keep driving traffic to your website and the number of unique visitors will increase, once you get to 100 visitors a day then should look at conversion rates as I feel you don't have enough information to be discuss information rates, if you are getting 10 to 15 visitors a day.
I do also feel you are doing well after 6 weeks you are getting that amount of unique visitors on a daily visitor, just keep driving traffic traffic to your website using the methods you mentioned, as it will increase traffic and conversion rates.

 

[Matt1959]

10 to 15 uniques a day is nothing rayazsiddiqi. You really need 100 to 150 before you can start discussing why conversions are failing.

I'd question that - if OP looks at his visitor stats GA etc he should see the type of visitors he's getting ie those that have searched with a specific term quoting his locality, if he's getting these types of visits and no phone calls then there may well be something wrong and 15 visits a day of this type would be enough to give some clues? eg if he trades from Plymouth and on his stats for Friday theres 8 searches "security alarms plymouth"

 

[saxondale]

people buy security from people, not websites. I`ve had this conversation so many times with some of the biggest private players in the industry and the end result is always the same.

 

[RedEvo]

Perhaps you are securing the wrong traffic. Perhaps the website looks dodgy.

What are the visitors doing? What are they looking at? How long are they staying? Just some initial thoughts.

d

 

[Bri]

people buy security from people, not websites. I`ve had this conversation so many times with some of the biggest private players in the industry and the end result is always the same.

Cos it looks like another lets put a website out there selling our company and grab a chair and sit in front of the screen until the phone rings.

 

[ChrisJameson]

try installing crazyegg for ur site, this will allow to see where people click on the site, maybe they all just browse through your content instead of going to the enquiry page?

 

[rayazsiddiqi]

Thanks Chris, good idea, do you know if crazyegg works on WP blogs?

 

[Matt1959]

Thanks for responding. In terms of online advertising, we have done article marketing, submitting to social bookmarking sites, craiglists ads and also forum marketing (via signature link).

.

Its not clear if you are targeting local enquiries, If you are, none of the above is likely to produce orders although it would produce the visits. If local, the only things that work well are google maps, google organic listings (high on page one) and PPC (well thats what I've found anyway)

 

[directmarketingadvice]

Having seen the website, the answer is simple: there's no sales copy.

Steve

 

[Experienced IT guy]

we have done article marketing, ... this website is a blog, and there is no copy as such to sell anything. we are trying to build trust so that people looking for a house alarm system will contact us.

"done article" should be "done some articles" or "done an article" It may just be a typo, but if you are trying to build trust and the site has typos - it will have the opposite effect.

Also do you suggest at the bottom that they should contact you? If you don't, they may not make the mental leap. Is the contact number at the top of the page on every page? Sounds silly, but you really have to spoon feed for these things to work well.

 

[saxondale]

Having seen the website, the answer is simple: there's no sales copy.

Steve

link?...........

 

[directmarketingadvice]

link?...........

I think it would be inappropriate for me to give the link unless the OP asks me to.

Steve

 

[ChrisJameson]

Thanks Chris, good idea, do you know if crazyegg works on WP blogs?

It works on everything, but you use it to track on per-page basis, so choose a few most important pages and then see, it won't work sitewide.

 

[Experienced IT guy]

I'm not really sure what is so good about crazyegg.... having looked at it, it seems to me that there is nothing (apart from some pretty colours) that you cannot get from google analytics for free on every page of your web site...

type google analytics into google, you just need to include their code each web page, which normally means including it into your master page (the page that gives all you pages a coherent style). Its not difficult to do and is totally free.

 

[rayazsiddiqi]

Hii Steve, I am unable to PM so would be happy for you to pass on the URL to Saxondale if you have time. Thank you in advance for doing this and for your good advice.

 

[saxondale]

I think it would be inappropriate for me to give the link unless the OP asks me to.

Steve

no, still there was no need to mention you`d seen it then, was there?


OP - just so you know I own the regions premier NSI gold approved firms.

 

[directmarketingadvice]

Hii Steve, I am unable to PM so would be happy for you to pass on the URL to Saxondale if you have time. Thank you in advance for doing this and for your good advice.

If you want, I'll post it on this thread so everyone can see it.

Steve

 

[MASSEY]

OP - just so you know I own the regions premier NSI gold approved firms.

Link please?........

 

[saxondale]

Link please?........

like many others I prefer not to.

 

[rayazsiddiqi]

Steve, please do not post the URL in the forum.

 

[Probafix]

Create an irresistible "lead magnet". the main purpose of the magnet is to attract your visitors and give them a reason for opting in on your website. free report, white paper, e-book and webinars etc. can be used to both attract and educate your prospect.

 

[directmarketingadvice]

Steve, please do not post the URL in the forum.

OK.

Steve

 

[rayazsiddiqi]

I want to thank everyone that gave me advice and help for the website. I have taken this advice and now made a sales page my static home page, with the blog a separate section.

I will monitor the website to see how I get on, I wll need to tweak the sales page if leads still don't come in...in this respect if anyone knows of a reasonable copywriter, I would appreciate some pointers.

Thanks again to all of you who commented!

 

[efreshly]

website is a emptly grount without traffic. for u minimum 500 to 1000 daily then u reach ur target.

 

[eventdomain]

I used to work in the security industry, and unless you're big like Chubb, then the enquiries will not come to you, and will not flood your inbox!

Security companies either do sales by phone for products, and services like guarding, is sold face to face, I've seen the owners of guarding companies walk into public houses and sell on the spot - but a lot is phone work and getting out there.

But for security products I suggest email, with a phone call follow-up. Expect much rejection, there's a ton of security firms out there, and Chubb ofcourse....

 

[SFD]

10 to 15 uniques a day is nothing rayazsiddiqi. You really need 100 to 150 before you can start discussing why conversions are failing.

I agree with Andy I think your volume is too low to draw any conclusions on conversion rates. If you want to instantly drive traffic you should consider running some PPC activity.

This really isn't the case.

I built my Dad a website for his painting and decorating business. The website gets 5-15 hits a day and usually results in around 5 leads a week.

Adding a simple 'quick contact' form on the sidebar made a noticeable improvement on conversions too.

Why pay to get 100-150 visitors a day when you can get decent business from the current traffic?

 

[directmarketingadvice]

Why pay to get 100-150 visitors a day when you can get decent business from the current traffic?

Agreed. And why pay for 100-150 visitors a day if visitors aren't converting?

Steve

 

[Archil]

Hi All, I have set-up a website for a friend who runs a security alarm business. After around 6 weeks he is getting on average around 10-15 uniques per day.

I have checked google analytics and webmaster tools and we are getting SERP traffic for the keywords we are targeting.

I have put his phone number and physical address in the header; he has also dedicated a specific phone number so he can track leads. yet we still have not had a single phone call/lead, can anyolne provide any advice on what i might be doing wrong? How come none of these visitors are phoning for a quote?

All advice greatly appreciated, thanks in advance!!

Try the following marketing tips:

SEO
Affiilaite
PPC
Social Media
Email marketing
Blogs
etc...

All the best,

Archil

 

[GotLiveChat]

What's your bounce rate on entry pages per Google Analytics? Are visitors getting stuck or lost somewhere? Take a hard look at the analytics as you may find what's causing the lack of conversions.
If the bounce rate is high then it could be your product is either not competitive, not unique (enough), or is being marketed to the wrong (incoming) audience.

 

[saxondale]

What's your bounce rate on entry pages per Google Analytics? Are visitors getting stuck or lost somewhere? Take a hard look at the analytics as you may find what's causing the lack of conversions.
If the bounce rate is high then it could be your product is either not competitive, not unique (enough), or is being marketed to the wrong (incoming) audience.

people don`t google security - it really, really is that simple.

 

[SFD]

people don`t google security - it really, really is that simple.

I feel sorry for all the businesses running adwords campaigns in my area for security alarm installation. They must've have heard people don't google security.

 

[saxondale]

I feel sorry for all the businesses running adwords campaigns in my area for security alarm installation. They must've have heard people don't google security.

Agreed.



If they were members of one of the alarm forums they would have been talking about this for a long time too. But hey, what do I know?