After the failure to launch my app idea (I have a thread on here about it) I have got the idea to launch my own monthly newspaper. In my local area there is currently 2 competitors producing monthly newspapers which are filled with ads. I got a copy of the rate cards and they are turning over in excess of £20,000 a month each. Having researched the costs of printing and circulating (approx £6500 a month) there is potential so earn a few quid every month. The business consists of 2 parts: Firstly by keeping our overheads and staff costs to a minimum we can still offer businesses advertisements at a fraction the are currently paying and still make a healthy profit. An example of one advert which cost £800+Vat in one paper, we could do for £350+vat and still make profit. Secondly is the content, out of the 2 competitors, 1 is filled with adverts and out of date news - generally a month old and there is nothing worth reading in it. The other is filled with adverts and business editorials - promoting the businesses that placed adverts so nothing really exciting to read. I genuinely can't understand who actually reads the papers other than pensioners. This makes me wonder why businesses advertise in them and pay a large amount of money per month. We have come up with some great content ideas which would appeal to people in their early 20's and 30's which would seem to suit 80% of the advertisers who pay the competitors. The Pitch? As a brand new company with a brand new product my idea for selling this to businesses was to print up sample copies and go out and demonstrate the content and quality of the print along with promoting the lower prices and our target market. Is this a stupid idea? Or should I just launch it and offer people free ads for the first couple months then they can see the benefits?