Newspaper Advertising?

Discussion in 'General Business Forum' started by DStyle, Sep 11, 2019.

  1. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    Yes its the same areas with the addition of one area of around 4500 homes. I like the idea of a first edition price. great advice.
     
    Posted: Sep 11, 2019 By: DStyle Member since: Aug 16, 2018
    #21
  2. Mr D

    Mr D UKBF Legend Free Member

    16,768 1,874
    The ad agency I used was almost 200 miles from me.
    We have these things called phone and email these days. Gone are the days when I have to physically walk in the door of a place to arrange anything to be done.

    You cannot know what deals your competitors will be doing with businesses. Some of the places wanting to advertise may be considerable in size - you going to turn away multinational companies with local shops / depots in your area simply because they aren't small enough?

    I'd suggest you are going too cheap. What happens the first time one of your costs goes up?
    What happens in a quiet month where you don't have sufficient advertising?
     
    Posted: Sep 11, 2019 By: Mr D Member since: Feb 12, 2017
    #22
  3. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    I understand what you're saying however knowing the area there is not many multination companies. Its a local area and the locals are a strange breed. I am not saying I would turn away ad agencies but the chances of 80% of my ads being from them is very very slim and of course I can regulate the ad space and set limits on how many I put in per month.

    One of my competitors is well known for not offering credit terms and working in cash only so this I can guarantee and my best guess (based on my friends experience) is that they won't budge on their terms even it if means losing business.

    Regarding prices, if my running cost increase then I would adjust the prices accordingly the same as every business does.
     
    Posted: Sep 11, 2019 By: DStyle Member since: Aug 16, 2018
    #23
  4. NickGrogan

    NickGrogan UKBF Ace Free Member

    2,101 483
    What do you expect them to do when you open up in competition and start offering credit?
     
    Posted: Sep 11, 2019 By: NickGrogan Member since: Nov 15, 2012
    #24
  5. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    5,345 1,534
    Selling advertising in free newspapers or magazines is tough especially when you are up against established competition. Who is going to do the selling for you?

    Getting the buggers to pay afterwards is equally tough with many having a great deal of expertise in wriggling out of paying.

    Like you I thought it easy and 35 years ago I left the cosy world of commercial finance to set up my own free newspaper with the USP of being the first full colour newspaper in the UK.

    To say that it was not a success would be a gross understatement. We couldn't sell enough advertising against the long established local rival and we couldn't get the customers to pay for their adverts so the project was comparatively short lived costing me a small fortune in the process
     
    Posted: Sep 11, 2019 By: Ian J Member since: Nov 6, 2004
    #25
  6. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    I would expect my prices and service would retain the customers. Also I hope that the content will also entice businesses to stay as well.

    It will probably be me selling for the first couple of months until I can get a couple sales people on board.

    I don't expect it to be easy money as I have about 200 things that need done every week so I will be busy. Payment is an issue but if I get 50% upfront then at least I am only chasing half the money instead of it all.

    I also hope to build a bit of loyalty with businesses so we can work with businesses struggling to pay.
     
    Posted: Sep 11, 2019 By: DStyle Member since: Aug 16, 2018
    #26
  7. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    Sorry Nick I read your post incorrectly. I expect them to do a lot of things and I have prepared for some of them. Time will tell
     
    Posted: Sep 11, 2019 By: DStyle Member since: Aug 16, 2018
    #27
  8. sumisbeat

    sumisbeat UKBF Newcomer Free Member

    6 1
    If you think for online advertisement on premium news sites, I may place my candidature there. I have access on several News Portals where you can place your advt.
     
    Posted: Sep 11, 2019 By: sumisbeat Member since: Sep 8, 2019
    #28
  9. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    I am not sure what you even mean?
     
    Posted: Sep 11, 2019 By: DStyle Member since: Aug 16, 2018
    #29
  10. fisicx

    fisicx It's Major Clanger! Staff Member

    30,940 9,073
    Who is going to write all content? Where are you going to source the content?
     
    Posted: Sep 12, 2019 By: fisicx Member since: Sep 12, 2006
    #30
  11. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,488 1,046
    Like many a wannabe business-owner before you, you are trying too hard to sell the idea to yourself (there is no point selling it to us, we won’t be affected in any way by the outcome)

    At this point you should be researching and challenging assumptions - not clinging onto naive beliefs. This might put you off the idea, but the exercise itself will be educational

    To paraphrase points raised:

    Sales: You will effectively running a
    Telesales operation with a newspaper at the end of it. Outside of chefs, outbound telesales is the most volatile, psychopathic work environment going. What experience to you have in teleselling or running teams?

    Payments: no experienced buyer expects to pay rack rate, nor do they expect to pay 50% in advance. You will have to offer very compelling reasons for them to do so. After managing sales people, collecting money will be the next biggest challenge

    Distribution: I don’t know what qualifying criteria are, but you will need a reliable distribution network and verified numbers

    Content: is probably on the list somewhere. But pretty low down TBH many just rely on advertorial

    That said, there is money to be made - which is evidenced by many that do so. As always, success or failure will lie in the execution not in the idea itself
     
    Posted: Sep 12, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #31
  12. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

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    My opinion is that to a successful startup in this industry one must either be a salesman or editor and as already mentioned I speak from experience
     
    Posted: Sep 12, 2019 By: Ian J Member since: Nov 6, 2004
    #32
  13. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    The content is already source for us by another company, this comes at a small charge.

     
    Posted: Sep 12, 2019 By: DStyle Member since: Aug 16, 2018
    #33
  14. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    I do have some experience as a sales person but as I said I prefer the face to face approach rather than a telephone call. Lets face it how many calls do businesses get every day from people wanting money. I prefer to sell the idea first.
     
    Posted: Sep 12, 2019 By: DStyle Member since: Aug 16, 2018
    #34
  15. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,488 1,046
    What naive beliefs?

    You know nothing about tele sales. Critical in this sector

    You know nothing about credit control. Critical in this sector

    You know nothing about publishing (arguably) critical in this sector

    Your market research appears to be limited to looking at competitors’ rate cards and talking to mate who advertises because they make spoof enquiries if he doesn’t.

    Anyway I’ll duck out now and hope someone comes and tells you what you want to hear (to get their post count up)
     
    Posted: Sep 12, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #35
  16. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    Mark, sorry but you have made some assumptions without any evidence which are incorrect.

    Happy for you to "duck out" as you haven't really brought anything to the table except miss information.

    Insult and run away doesn't make you look very professional.

    Goodluck
     
    Posted: Sep 12, 2019 By: DStyle Member since: Aug 16, 2018
    #36
  17. Root 66 Woodshop

    Root 66 Woodshop UKBF Big Shot Free Member

    4,907 1,318
    Slight injection... the idea that you have all sounds good and well, however there are quite a few scam companies out there doing the exact same thing, or perhaps claiming to do the exact same thing the reality of it is that you may struggle to get even the first edition up and running before you've even started...

    The big problem with what you've said that I can read for me, as a potential customer is that the content is out-sourced... therefore surely, and I mean no disrespect here... surely if it's from an outsourced company/editor they're already providing said newsletters? therefore why would I choose you over them, if they've been going longer and have the same content... or even worse, plagiarised content...

    The fact that your friend is already suffering from one, i.e. he's left them once, now he's stuck or he'll get bogus calls suddenly, should be screaming out to you... they're expensive because their a scam... by coming in at a better priced advertising... all they'll do is match or beat your price, after all they're a scam, they don't care if the content is published or not... they just want to scam money out of hard working people... the cheaper they become, the more people may fall for their scam... thus albeit not directly, you'd be indirectly helping the scammers out there...
     
    Posted: Sep 12, 2019 By: Root 66 Woodshop Member since: Nov 22, 2011
    #37
  18. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    Some great learning points thanks.

    I am aware of the scam problem. I'm hoping that being local and being a bit known in the community would help with the trust issues.

    I wonder if I offered to provide evidence of the copies printed and distribution figures such as invoices etc would that also help?

    The content will be outsourced yes but it will be different than the 2 competitors. As I said one prints news articles which can be a month old news and the other just prints articles from businesses that advertise.

    I am hoping a change in content would make people want to read the paper and would mean people adverts would be seen more.

    The one competitor isn't really a scam just not very honest (but what newspapers are these days). Them dropping the prices would be a concern but I was hoping that if the content was different and interesting then businesses would see that and want to advertise in it more than one that is barely read.
     
    Posted: Sep 12, 2019 By: DStyle Member since: Aug 16, 2018
    #38
  19. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    5,345 1,534
    Have you done any research on what your target market would actually want to read in a newspaper?
     
    Posted: Sep 12, 2019 By: Ian J Member since: Nov 6, 2004
    #39
  20. DStyle

    DStyle UKBF Newcomer Free Member

    29 2
    Market research has been carried out on potential readers which was very positive. I am guessing that businesses will want to advertise where the readers are at? maybe I am wrong about that.

    Mark, again insulting people online doesn't make you a big man. I thought you had "ducked out" of this thread anyway.
     
    Posted: Sep 12, 2019 By: DStyle Member since: Aug 16, 2018
    #40