Newspaper advertising

[tony84]

Hi,

I was just looking at doing an advert in the Manchester Evening news.
They had a rate card which for example says £460 for a full page or £230 for half a page.

Im guessing these prices are not set in stone so was just wondering if anyone has any idea of how much i can get these down by.

Cheers

 

[Richie N]

Hi Tony
That's cheap for the MEN, what section is the ad under?
We recently had an ad in the MEN and it was £180 which was for a size a lot smaller than the one quoted. It didn't bring much response either.

 

[tony84]

I thought it was in the paper but having another look its in the Urbanlife section (the pubs/clubs bit i think).

Heres the link to their rate card.
http://corporate.menmedia.co.uk/pdf/Rate Card - Mar 2010.pdf

I didnt see your ad, but i only pick it up on thurs/friday when its free.

I never read advert pages personally so the only way i would look at doing an advert would be if i was doing a half or full page. Id consider a quarter page bt anything less than that if i wouldnt look at it, i cant expect other people to.

 

[Richie N]

We were in the Citylife part which is the friday's edition.

I've also used for the recruitment side as well and it didn't generate much response either.
I think newspaper advertising has had it's day, same for the evening standard in London.

 

[tony84]

Cheers Richie.

Ill look elsewhere then.

 

[learndrive]

Cannot help with MEN but if you want to try national papers the prices have really come down and you can negotiate on prices. We only have a small ad 3x2 in the Express Newspaper but is reasonably priced ask for Ajay. We also place an ad in the Mirror same size for £50.
We are also looking to do some more advertising so if you find anything really good give us a heads up! You can get free ads in Loot or v cheap trade ones.

 

[Normansmith]

Do people still advertise in Newspapers ?
Never had an advert work in any newspaper local or national even when professionally copy written in 30 years.
If your target audience is 50+ and local maybe worth it otherwise get Online

 

[Christiane]

When I opened my shop, I placed regular adverts in the local paper to no avail. We made a point of asking new customers how they found us and it was either word of mouth or on the web! Needless to say I won't bother with adverts in the paper again.

I think it suits some businesses though. A local pet shop places adverts every now and again and always gets a good response.

 

[surgery_cards]

What kind of service are you offering Tony?

 

[ADS-MARKETING]

What business are you in B2B or B2C?

I wouldn't bother with newspaper advertising these days. You can spend that £400 much better depending on what your business is?

 

[tony84]

Its B2C and its cosmetics etc.

thanks for the replies.

 

[ADS-MARKETING]

Do you have a website which you are selling the cosmetics through?

 

[I Love Spreadsheets]

Many, many years ago when I was working in computer retail the boss used to take all the last minute cancellation ad space from the local paper. It would mean that we would have about an hours notice to knock up an advert but he was only paying 10% of the normal price.

It worked in his favour because of the saving and it worked in the papers favour because they could always get rid of ad space at a moments notice. As a result we would be advertising 2 or 3 times a week.

Its a tactic I have never seen done since

 

[thetime22]

I find that with these types of things you can never tell unless you give it a go. Every type of advertising is worth trying once. If it works then keep doing it, if not then at least you will know. All the best.

 

[tony84]

Id be interested in seeing what you charge for advertising on a taxi. I dont want to submit my contact details just to see the prices though. Could they be PM'd over to me?

 

[smo]

Interesting that so many of you think advertising in newspapers doesnt work, and also thinking that £50, or even £500 gets you somewhere!!!

We have been advertising in the national papers and large upmarket magazines for 18 years and it works - our entire business was built on reader offers, and whilst these are all but gone advertising in papers still works.

Our latest campaign just before christmas was in the telegraph on saturdays, with one final advert on tursday between christmas and new year, a 25x4 advert was a cool £3500 each....