@The Byre may have some comment on this.
I'm trying to work out which hat I should wear on this one. Business? Media training? Studio tech?
From a production PoV -
over an hour of video, so it had better be action-packed and brim-full of fresh and exciting information! And it isn't.
I'll listen to a leading economist or fund manager for that length, but some girl I TBH have hitherto never heard of talk about going to university and not knowing how to set up a company properly just is not on. (We almost got to a substantive question about women in business, but then we were back to drifting around with personal stories that went nowhere.)
The key to any YT video is
edit edit edit and edit again! Boil it right down to the bare minimum to get as much information over as is humanly possible!
Every second of a YT video should be packed with vital information.
Then there's the
dreadful audio - cheap Chinese microphones all sound dreadful and the Rode 'ProCaster' is no exception. (There are good Chinese mics from companies like Lewitt and SE, but these just sound tinny.)
Miss Austen is nice to look at but
her face is almost entirely covered by that gratuitously large and nasty-sounding Rode mic. A decent shotgun mic (e.g. Sennheiser MKH416) that is further away would sound better and be off-camera.
Too many ums, errs, wells, and other noises that are not words. When I give people media training, the first thing I do is sound a buzzer every time they say um or err. Miss Austen said 'You know' three times in just one sentence!
Miss Austen is billed as an 'Automotive Marketing Guru', so as I am a business person, there is one question I would like to hear her answer -
"How do you sell a car?" And it was the one question that was never asked!
So I googled the company and saw that they have several videos in the same space and some of them are almost as long and rambling as this one. They also all have giant headphones on. Why? If they are in the same room then there is no need for the headphones! (I assume the audio equipment was bought on size alone!) For a remote 'Zoom' style interview, simple in-the-ear monitoring is better and less intrusive.
In some of their videos, the face is covered by those mics, then there is even a large pop-shield right in front of the face and the head is inside those giant headphones - the next step could only be to put a hood over their heads!
Altogether, the Armchair company seems to be all about selling cars through Zoom and using other online platforms. They even have people on their YT channel telling the interviewer how to do this - and they then promptly and completely break more or less every rule out there that all apply to them as much as they apply to their customers!
This is how it is done -
https://www.youtube.com/watch?v=jOqZs0NFgd0
Tanesha Austen, The Automotive Marketing Guru, sat down with Ozzy to share her life and business journey and what a compelling journey it has been.
https://anchor.fm/uk-business-forum...anesha-Austen-Interview--UKBF-Stories-e1kcq43
