Need opinion on business name
- Thread starter 007711k
- Start date
To me the names come across as someone trying to be too “clever” and that may put some potential customers off.
Who is your target market?
Joe public won’t know what you do. I would assume you worked on fancy corporate networks and wouldn’t be interested in replacing the cracked screen on my laptop.
Who is your target market?
Joe public won’t know what you do. I would assume you worked on fancy corporate networks and wouldn’t be interested in replacing the cracked screen on my laptop.
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Who is your customer?
What message are you trying to give out?
As others have said, your chosen names suggest that you want to be seen as corporate and 'clever'.
If I was your target customer I'd probably look for local, personable and reliable- using your own name ticks 2 of those boxes
What message are you trying to give out?
As others have said, your chosen names suggest that you want to be seen as corporate and 'clever'.
If I was your target customer I'd probably look for local, personable and reliable- using your own name ticks 2 of those boxes
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I
InsuranceBroker
Congruent is a great word and I believe we should all try to elevate our vocabulary instead of asking others to diminish theirs but I would agree that the connotations of the word choice suggests you are corporate or big business biased. If so, keep the name and have a simplistic logo. If you are looking to attract smaller businesses, maybe try a simpler name which is more descriptive of your services. Good luck whatever you decide.
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I agree with the others.
If you were planning on becoming a big company I would be all for something that shows you are a big company - although I am not sure either of those are really the name.
If you are going to be a local computer repair shop both seem pointless and you would be better with something like 'The computer repair shop - we do exactly what we say on the sign" or *Town* IT repairs.
If I wanted my laptop or phone fixed and I seen Exponential IT, I would think you install computers in offices or set up servers etc. I would not be even looking at bringing my laptop to you.
If you were planning on becoming a big company I would be all for something that shows you are a big company - although I am not sure either of those are really the name.
If you are going to be a local computer repair shop both seem pointless and you would be better with something like 'The computer repair shop - we do exactly what we say on the sign" or *Town* IT repairs.
If I wanted my laptop or phone fixed and I seen Exponential IT, I would think you install computers in offices or set up servers etc. I would not be even looking at bringing my laptop to you.
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Much more difficult coming up with a name now than 20-yrs ago. You need to also consider the domain name is available and ''AFFORDABLE''! I have had to answer a lot of questions why I named my business yyovvo! Sounds silly to the average person but then when you try to find a name that has already not been taken on all the 10 most prominent social media platforms, a name that has not been registered as a domain, then you start to realise that your options start to dwindle.
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People over think it. 90% of the time the business name is irrelevant - the name/brand is built on the success of the business, not vice versa.
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D
Deleted member 335660
Yes perhaps a bit too concise but was in a bit of a rush.
I just did a local google search on computer repairs and this came up.
Your Computer Assistant Ltd.
Servicios Sabinillas
Speed PC Sabinillas
Sabinillas is where I live so this may be attractive if you are doing homes rather than business.
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Always go for a name that's personable or easy to say! You don't have to use your name or location, but it's better to use a name that's linked to who you are, where you are or what you do. You can combine a word you like, that's related to your business, with part of your name. Hope that helps.
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I agree with other people about the name maybe being too difficult (I often use two tests with names: will people know how to spell it; and will people be happy saying it as they pick up the phone)
Saying that, however, I think '[first name]'s IT' can sound a little unimpressive. Most local computer shops look incredibly trustworthy, and that is mainly because their premises look like pawn shops and their names sound too dodgy. For some people, their computer may be the most expensive item they own, and if it's a company, it may be the core of their business. Having a more 'proper' brand name might make all the difference.
Saying that, however, I think '[first name]'s IT' can sound a little unimpressive. Most local computer shops look incredibly trustworthy, and that is mainly because their premises look like pawn shops and their names sound too dodgy. For some people, their computer may be the most expensive item they own, and if it's a company, it may be the core of their business. Having a more 'proper' brand name might make all the difference.
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No it doesn’t, it’s a dreadful name. I suspect most people won’t even know what exponential even means.
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