Mailchimp or Hubspot?

[BeautyScientist]

I started my business offering lab and consulting services to personal care and topical pharmaceutical companies 10 years ago. It hasn't proved to be too difficult to find clients and I've tended to go through the motions on marketing as I've always had enough work. But things are a bit tighter now so I need to take seeking new business seriously. I've got a list of people who've signed up to a newsletter in Mailchimp, but I haven't done a great deal with it. Is it a good time to switch to Hubspot? It seems to offer more options?

 

[fisicx]

Do you currently send newsletters? If so do they generate any leads?

What do you think hubspot is going to give that you don’t already have?

 

[BeautyScientist]

Do you currently send newsletters? If so do they generate any leads?

What do you think hubspot is going to give that you don’t already have?

That's a good question.

Yes I do send newsletters and yes they generate leads - but I am planning to increase my activity and grow my list.

I have a feeling I should be doing more to engage with my audience, which Mailchimp doesn't help with much. I want to segment my contacts so I can push relevant offers to the right businesses and that sort of thing.

 

[fisicx]

I have a feeling I should be doing more to engage with my audience, which Mailchimp doesn't help with much. I want to segment my contacts so I can push relevant offers to the right businesses and that sort of thing.

You can do all that with mailchimp.

 

[thetiger2015]

Here's a bit on MailChimp segmentation: mailchimp.com/features/segmentation

If you're new(ish) to email marketing and segmenting users, its probably best to stick with MailChimp. You don't need a learning curve, you just need to reach your audience in a more targeted way.

 

[AlanJ1]

Here's a bit on MailChimp segmentation: mailchimp.com/features/segmentation

If you're new(ish) to email marketing and segmenting users, its probably best to stick with MailChimp. You don't need a learning curve, you just need to reach your audience in a more targeted way.

+1 to this, no point moving as Mail Chimp does everything you have said you need.

 

[BeautyScientist]

Good advice. I will follow it.

 

[Webmaster1969]

MailChimp is specialized in well...mail! Hubspot is basically a CRM, if mailchimp does what you need I'd go with them and possibly use Hubspot for your CRM, but it really depends on your workflow.

 

[Paul Kelly ICHYB]

but I haven't done a great deal with it.

Well, that's the place to start!

What do you think Hubspot will do that Mailchimp doesn't?

 

[Delineate_D23]

Hubspot is an all-in-one marketing tool making it a lot more powerful than mail chimp if you know how to use it, but that comes with a price tag!

My advice is to use hubspot for lead generation activities and to export them to mail chimp for the longterm marketing such as newsletters and special offer alerts