Long Tail Keywords

[Newmedia]

Sorry, posted this elsewhere when I should have posted it here.


I thought if you can not compete against a larger competitor on the same word in adwords you did it by introducing "long tail" keywords to your account.

However, on trying this I keep getting the message from google - your ad is not running because we don't get enough searches for these words (or similar).

Is this a new thing from google because every guide you read on adwords says to go for long tail keywords or misspelled words to pick them up cheaper!!!

Anyone got experience or advice?

 

[LianneF]

Have a look at my old thread as Andrew helped me on this a few weeks ago.
http://www.ukbusinessforums.co.uk/forums/showthread.php?t=240709

 

[Andrew Baker]

Have a look at my old thread as Andrew helped me on this a few weeks ago.
http://www.ukbusinessforums.co.uk/forums/showthread.php?t=240709

You just beat me to it Lianne, I had forgotten about that thread so you've saved me some typing, thank you

Newmedia, it infuriates me that you can't employ extremely granular targeting with exact match, but unfortunately this is Google's model. The thread referenced above offers a method to target long tail searches.

 

[directmarketingadvice]

I thought if you can not compete against a larger competitor on the same word in adwords you did it by introducing "long tail" keywords to your account.

To an extent, yes.

However, you need to remember that PPC is very different to SEO. Most competitors will have these long tail keywords covered thanks to their "shorter tail" keywords being either phrase match, or a form or broad match.

Therefore, if you're looking for an advantage, it would be either having a very targeted ad (to run against their more general ad), or through being able to get a higher quality score/conversion rate thanks to a very targeted landing page.

But these things are only likely to take you so far.

 

[BobbyBoy]

Have you actually tried competing with these major keywords but at lower bid prices?

To give an example - in own niche, one of our top performing keywords has a position 1 bid price of about £1.20, however, position 3 is about 40p and position 6 about 15p.

In simple terms, this suggest that you dont have to bid top prices to compete on major keywords, you just need to be satisifed with lower bids and lower traffic - which in the long run may be better than more obscure 'long tail' terms

Worth some testing?

Bobby

 

[magarethayes]

Your long tail keywords should contain combination of short tail keywords, it would help you ranking high SERP.

 

[lockhome12]

If you are goinf for the long tail keywords try and work on organic seo to get them to the top - may be cheaper.. and more worthwhile..