Long tail keywords and Adwords

[PredatorNutrition]

Hi Everyone

I am a little miffed. I have setup an adwords campaign for two long tail keywords (2 or longer words strung together).

Before I setup the campaign I entered the various keywords into google and there were no other people who had adverts linked to those terms. So I setup a campaign based on paying 0.01 per click. I figured that since I had no competition to compete against it made sense to bid as little as possible since I would automatically get into top position.

However, I have tried entering the keywords I submitted to adwords on google and it isn't displaying any results for me at all.

Am I missing something in how adwords works because I fail to see why my ads don't show when there is no other competition for the words.

Can anyone help me out please?

 

[directmarketingadvice]

However, I have tried entering the keywords I submitted to adwords on google and it isn't displaying any results for me at all.

Sometimes they won't show you your own ads. So, the question is: are the ads showing to anyone?

There's a tool in adwords called the "ads diagnostic tool" that will answer that question.

That's your first port of call.

Steve

 

[FireFleur]

Perhaps it costs more than 0.01 in CPU processing power to even display the ad

They normally take a bit of time to show, and they won't always display especially if you have clicked one yourself already.

Clear all your cookies and history data (be careful not to lose any user names and passwords) and then give it another whirl.

 

[adventurelife]

If they are long tail without any competition it should only take your around 24 hours to get your website showing for them and that will convert better

 

[SLF]

I've always been able to view my own ads in the past, even at 4p.

Have you set the time/day restrictions? You can only view them when in your set days and times. Obvious I know, but that's what I first did and forgot I had set them to display only M-F and was trying to view them on a weekend!

I presume you are putting your keyword in the title of the Adword?

 

[KidsBeeHappy]

What is your daily budget? It may be that your 1p clicks have all been used up?

 

[PredatorNutrition]

Hi Guys

Thanks for the replies. I managed to get myself on there after bumping up the CPC to 5 cents.

The only problem now is that even though there are no listings showing for my keywords at the top of the search listings, my ad is being pushed to the right hand side where no-one reads them from experience.

To get to the top (even when there is no competition) is there anything that can be done as google say it is not based on CPC or daily budgets? Google say my Ad scores a rating of 8/10 and ticks all 3 of its requirements for relevancy.

 

[computaguy]

Part of the problem here in my own experience is that however good your web site, its keyword, metatags and your promo scheme... someone has gone one better, are you relying on your google rating to drive visitor figures or using other mediums as well?

I got more hits when I put my site on my sig in one forum and signwrote my car than in the previous three months using PPC.

 

[lesliedocherty]

thats a question id like answered, why do some ads appear at top of page whilst others appear at right handside ??

 

thats a question id like answered, why do some ads appear at top of page whilst others appear at right handside ??

Google dont give a formula for why they choose to do that, although it is generally accepted that it is terms for which google are earning substantial amounts of money.......ie the search levels, clickthru and cost per click add up to a nice little earner for google.

For that reason it tends to be more competitive terms that you see.

But it is not in your control

 

[SLF]

"my ad is being pushed to the right hand side where no-one reads them from experience."

Mmmm..... I would be g to differ on that one

 

[directmarketingadvice]

"my ad is being pushed to the right hand side where no-one reads them from experience."

Mmmm..... I would be g to differ on that one

Yes, not true.

Steve

 

[YooHee]

i think when you do long tail keyword you need to have 2 - 4 keyword each phrase....

 

[fisicx]

Two words is not longtail.

'pink bath mats' is a normal search.

'pink elephant shaped bath mats' is long tail.

If there is no adword competition then it's quite likely that no one is looking for your product/service. Have you used the google keyword tools to check the monthly searches?

The best way to test your ad is to pay more to appear in a more popular keyword group. This way you can tell if a) the advert is working and b) the site converts.

 

[Roj]

Yes, I like to start with a few more general 2 and 3 word phrases and pay a bit more. If you use broad match and then monitor your stats or Analytics you may find some long tail key phrases you can then use in a different ad group and pay a lower price.