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Logo design cost

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Newmedia

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Aug 21, 2010
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Hi

I am wanting to get a simple logo designed that I could use on a website and print material.

I am also wanting a double sided business card (logo and details one side, just larger logo on the other), an A4 letterhead and a double sided A4 flyer designed also.

NOT including any printing costs, how much should I expect to pay to get these items designed?

Anyone have firsthand experience of costs or any pitfalls to watch out for?

Many thanks in advance
 
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I use a number of freelance sites, but for you I would use one of the crowdsourcing sites where you get to see a number of entries then choose the one you want.

Have a browse through and see what other people are paying for these items. The more you pay, the more choice and higher quality of work you get. Two of the biggest sites are:

Crowdspring
99 Designs

Alternatively, use a site like Elance, your cost will be less, you get to choose your supplier, but you will have less of a choice for the final design.

Elance
 
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There are many designers on this forum. We are one of them.

I'd suggest you look through different portfolios and read through their testimonials to see if you like what you are looking for.

Please get in touch if you want to find out more from us :)

Thanks
 
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There's a good firm on here called Custom Logo Shop or some such. They designed a couple of logo's for me for £50 each, which was an exceptionally good deal (because I was very happy with the logos). They also do business cards and printing jobs, stationery etc.

As Calibre says, have a look at the portfolios of the various designers on here, including Calibre, then make your decision based on budget and personal choice.
 
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Feel free to check our website, we do offer logo design including custom illustrated graphics.

Pricing is always difficult without a brief but in general our prices start around £100 + VAT

If you want to see some examples feel free to email and we will send you some through.
 
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If you don't have a local designer, I recommend using http://99Designs.com - a crowdsourced approach where lots of designers compete. We used this on Smart Insights and were happy with the range of choices designers provided.

We found you can get tens of alternatives - nearly one hundred - many poor, but some what you're looking for. As always, the tighter briefs work better.

You choose your price - I reckon around £300 should get a good quality response.
 
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We can recommend a great designer who charges £75 (plus VAT) for unlimited concepts, ammends until you are happy. PM me for details.
 
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I would seriously invest as much as you can afford in a logo. If you have the inner workings of your business down to a T, then a brilliant logo and good quality branding will top everything off.

You say that you want a simple logo? What does this mean? You shouldn't look to give the graphic designer direction with words like "simple" or "clean". You should let them do all the work.

I have charged anything between £200 and £1000 for a well researched logo in the past. A good designer will do lots of research into your industry and your competition and start giving you suggestions. This can take a month or 2.

What I would wholly advise you against is getting someone in India to knock up a logo for $10

<<self promo removed by mods>>
 
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A professional designer will produce a better result than crowd sourcing, and you know that you're getting something that is unique.
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You may get something that is unique but you will not always get a good result (bearing in mind that a good result is subjective.)

We once built an ecommerce website for a client who sent us a logo that was dull, dismal and IMO entirely inappropriate. We were severely limited in our colour scheme as a result of having to use this. Imagine my surprise when I found out that the client had engaged an agency to do this for him and that he had paid £3K for it when we had only charged half of that for the website.

My opinion (for what it is worth) is that if you are a small local company then there are off the peg solutions available very cheap - like these for example.

These are not exclusive but would it really matter if some small business in Idaho used the same logo? Obviously if you have ambitions to grow nationally then you can't do this. You need to go for something more exclusive and suitable for overall branding.

(Added: incidentally if you prefer to go exclusive you may find some inspiration on that site.) ;)

.
 
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These are not exclusive but would it really matter if some small business in Idaho used the same logo? Obviously if you have ambitions to grow nationally then you can't do this. You need to go for something more exclusive and suitable for overall branding.
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There's nothing like copying someone's logo and potentially having to deal with a lawsuit when you start out in business!
 
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There's nothing like copying someone's logo and potentially having to deal with a lawsuit when you start out in business!
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Who on earth suggested that? Don't tell me this is another attempt at trolling? :(

.
 
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Who on earth suggested that? Don't tell me this is another attempt at trolling? :(
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These are not exclusive but would it really matter if some small business in Idaho used the same logo?
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Sorry BDW, I must have misunderstood the above post. I thought it read that you were suggesting that there would be no issue in using the same logo as another company.
 
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To hire a professional designer, you're looking at upwards of $1000. If your business is your life's work, or something you're going to spend a lot of time and money on, you want a good logo.

Professional designers know their business and their passion is usually aligned with your requirements. I don't think the same can be said of crowdsource marketplaces or cheaper logo sources.
 
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liongroup said:
To hire a professional designer, you're looking at upwards of $1000. If your business is your life's work, or something you're going to spend a lot of time and money on, you want a good logo.

Professional designers know their business and their passion is usually aligned with your requirements. I don't think the same can be said of crowdsource marketplaces or cheaper logo sources.
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If I'm a professional designer who has made his fortune and decide to design brilliant logos for £100, because the rate is so cheap does that make the logos designed not as good as logos designed for much more than £100?

If the same designer is at the beginning of his career and sells logo designs at £100 each in order to make a name for himself, so he can charge higher rates, once he is established, does this still make his designs not as good as when he can charge 10 times that amount?

It's not possible to make sweeping statements about such an entire industry, liongroup.
 
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There are logo design companies that outsource and while charging you hundreds, they're paying a few $'s. Price is NOT at all a reflection of the end result.

Check out portfolios, read testimonials and see if the sites you like offer services within your budget.

You can't simply decide 'quality' based on price. That's plain daft.
 
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Hi,

We offer two very popular logo design packages from £59. Check out our logo portfolio and testimonials on our site!

Design and print prices are also on our website.

Who ever you go with, make sure you get a vector format file of your logo!

Do you have a budget?

Pauline
 
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I'm going to be controversial.

1 - Outsourcing abroad means that you can get it done cheaper (people's time is cheaper and your money is more valuable). UK for UK business? That's rubbish, everyone outsources one way or another - where was your computer built? What countries did your vegetables come from?
2 - Get the "vector" graphic resources
3 - Always get someone to create several designs
4 - With a logo, you'll pay whatever you want to pay - from $100 to $1,000,000
5 - Just because you've paid $100 doesn't mean that your logo will be worse than someone whom paid $1,000,000
6 - Do you need to print your logo? Will it be web only?
7 - Does it need to "match something" - or have particular colours?
8 - What does your logo need to sub-communicate

In my opinion, a logo isn't the most valuable part of your business - yet. I wouldn't spend thousands on it, spend what's reasonable for your start up costs. I spend around $100 for my logos, which have featured in most computer magazines and tech sites - and on TV.

Do you need something professional - yes, do you need to pay an arm and a leg, probably not. Get the vector / psd files!!!!

Make sure it looks good/specify the sizes you need.
 
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If I'm a professional designer who has made his fortune and decide to design brilliant logos for £100, because the rate is so cheap does that make the logos designed not as good as logos designed for much more than £100?

If the same designer is at the beginning of his career and sells logo designs at £100 each in order to make a name for himself, so he can charge higher rates, once he is established, does this still make his designs not as good as when he can charge 10 times that amount?

It's not possible to make sweeping statements about such an entire industry, liongroup.
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I know it's not, but I'm just giving my opinion. For me, you want to pay a fair amount of money for your identity, knowing that if you really think about it, your business is your life's work.
 
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I'm not disagreeing with your point about wanting a great logo for your business liongroup; I'm just disagreeing with your reasoning to get to that point.
 
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Look around for freelance brand designers and check out their portfolios. If you like the work they've done in the past, ask for a quote.

Steer clear of crowdsourcing sites several people have suggested. Yes, you get lots of ideas from a number of "designers" but the vast majority of designs are dreadful (many will probably disagree, but trust me, they are). Crowdsourcing sites are full of amateurs who simply don't have the knowledge or experience to give you what you want.

And if you're paying money for a brand you want to go to someone who can give you exactly what you want.
 
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I have used one of the crowd sourcing solutions and at first I was very happy with cost and the design, but ever since then i have seen more and more flaws with the design.

It doesnt tie in with our usp's, our easy to use service or how we turn complex data into something that is to understand and use.

I'm now in the process of hiring a pro to get a more suitable logo.

Don't get me wrong though, if you are a local business and your need for a logo is no more complex than needing to put something on your letterhead, then crowd sourcing is more than good enough
 
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mazzy2k said:
We can create a great logo for around £20 will be 300dpi etc
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Doesnt that position your offering below that of the logo competition sites?

IMHO I would bypass that offer as it is far too cheap to be any good. You may be the greatest graphic designer out there but your price positioning puts you at totally the other end of the scale in peoples minds
 
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I Love Spreadsheets said:
Doesnt that position your offering below that of the logo competition sites?

IMHO I would bypass that offer as it is far too cheap to be any good. You may be the greatest graphic designer out there but your price positioning puts you at totally the other end of the scale in peoples minds
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It depends upon the reasoning for the price. It may be done as a loss leader to get a person's interest and once they have gained the trust of the client with an excellent job they may have a better opportunity to sell their other services.

I work with an electrical firm that occasionally does the PAT testing for a company for free in order to pick up the much more lucrative fixed installation testing.
 
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Avoid the cheap online logo design companies as the designs they show on their website will not be anything like what you get.

Agree with the other posts that investing in your brand is extremely important however if you're on a budget then goodprint.co.uk have templates you can choose from and if you google for a voucher code you'll get a bit knocked off the price too.
 
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True and I can see how it works with the PAT testing, but does that work in a situation like this.
 
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If someone is working for next to nothing you have to ask why. Someone mentioned tax? The people who are offering this post their telephone number as 1234567890 and offer no address details. :rolleyes:

.
 
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Well for the £20 offer I notice they also offer web solutions so it could be that the logo is the hook and the web solutions are the living.
 
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Montaigne said:
It depends upon the reasoning for the price. It may be done as a loss leader to get a person's interest and once they have gained the trust of the client with an excellent job they may have a better opportunity to sell their other services.

I work with an electrical firm that occasionally does the PAT testing for a company for free in order to pick up the much more lucrative fixed installation testing.
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I don't think I've ever heard of this approach working in the design industry to be honest and the sooner designers realise that it's not an effective way to attract new clients the better.
If you come across somebody looking for cheap or free design it's usually because they see no value in it and believe it's just about making something look pretty. They actually don't care about who's doing the work, they're just looking for the cheapest way to get it done. In their eyes designers are dispensable. They'll be happy for you to do the work on the cheap for a while but the second you think about increasing your prices they'll start looking elsewhere. It might not always be the case but unfortunately you hear about it happening all too often.
 
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If you're in the process of setting up a company why would you advertise your services before completion?
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If it is a registered company then legally (under the UK Companies Act) you have to divulge this information.

.
 
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