Local newspaper advertising?

[Speedymail]

For domestic service type businesses (cleaners, tradespeople etc) what type of responses have you had with local newspapers compared to say flyers and for over how long a period of time did you advertise?

Many thanks!

 

[HFE Signs]

This will vary vastly dependent of the trade your in, I used to build computers and found for every 10k flyers in the local free paper I go 1 or 2 orders a week based on a 4 week drop.. but don't forget a computer is an expensive item so may work a lot better with other items or services.. hope this helps.. al you can get luck and pick up a regular customer..

 

[pcproblems]

I repair computers and get quite a few enquiries via the Salisbury Journal, I advertise with them every week and have been doing so for a few yrs now.

 

[coxdabd]

I repair computers and get quite a few enquiries via the Salisbury Journal, I advertise with them every week and have been doing so for a few yrs now.

Just out of curiosity, how much do you roughly pay to advertise in a local paper?

 

[pcproblems]

I think our small box is about £30/month (Not certain, wifey deals with it)

 

[coxdabd]

I repair computers and get quite a few enquiries via the Salisbury Journal, I advertise with them every week and have been doing so for a few yrs now.

I think our small box is about £30/month (Not certain, wifey deals with it)

Oh ok, that's reasonable, I was expecting more than that. Think I need to call up my local paper

 

[kate1]

Thing is with sort of advertising, is it needs to be regular, not just a one off, and normally in the classifieds, even if every other week etc.

Hope that helps

 

[gotguanxi]

Whatever you decide, make sure you see it through as Kate advises. Alot of people expect instant results with advertising in papers and ad's often require a bedding period most people do not budget for.

 

[Speedymail]

Thanks guys!