- Original Poster
- #1
Hi All,
Sorry that this is a long post but I wanted to make sure I give enough information for you to help.
I hired a web designer / developer last year to build a site for a new business with a (genuinely!) unique business model based on ethics over profit. The designer made all the right noises about 'getting' and subscribing to the concept but then proceeded to produce a design that looks like an off-the-shelf template for a IT retailer.
I worked hard (over 140 hours of my time) to try and correct the problem of their repeatedly ignoring the brief, my direct instructions (reminding them of the brief, our discussions, and agreements), and explaining basic Web-design, marketing, and usability principles to them (which they, the professionals, seem to be completely oblivious to).
Eventually, after five months (instead of the expected, but not explicitly agreed, three weeks) they produced a page design that I thought was usable.
When we asked other people (not involved with the project) for their feedback the design was trashed as confusing, lacking sincerity, and utterly failing to explain the business proposition.
I took this design to five design, marketing, and Web-designers who were even more damning of the work the key observations being that: there seemed to be no evidence of understanding the business before designing; the design looked like a standard template; the page would confuse visitors as they would not know where to start (and would quickly leave).
From a marketing perspective the key observation was that our target audience would be expecting a strong ethical message and would, instead, get an obvious retail site pushing products straight away they would invariably think this another green-washing company and lose interest.
On learning of my user testing the he designer prematurely issued a final invoice despite not having completed the first page or delivered the four others expected as part of this first phase of development.
They refused to negotiate sensibly on a refund so we have had to take them to court. The claim is only for a £1900 refund and £3000 for my time leaving out my £35,000 unrealized income and an entire years business lost as we still have no Web-site.
The judge refuses to make a decision on the design as he doesnt use or understand the internet and wants us to go to arbitration or submit two expert witnesses each for him to pick one out of a hat!
My concern is that the poor design is a direct result of failures to act with reasonable care and skill so, while fit for purpose can be commented on by an expert, the process that contributed to the failure cannot be easily separated as a discrete contractual issue and needs to be looked at together.
So where do I go from here? I need an expert witness but cant start throwing money away and, since the defendant is defining fit for purpose as whatever he produces irrespective of client instructions and needs, how do I tackle the issue of a judge who only wants one witness (to, essentially, tell him what to decide)?
Any thoughts on this?
Thanks,
Vipul
Sorry that this is a long post but I wanted to make sure I give enough information for you to help.
I hired a web designer / developer last year to build a site for a new business with a (genuinely!) unique business model based on ethics over profit. The designer made all the right noises about 'getting' and subscribing to the concept but then proceeded to produce a design that looks like an off-the-shelf template for a IT retailer.
I worked hard (over 140 hours of my time) to try and correct the problem of their repeatedly ignoring the brief, my direct instructions (reminding them of the brief, our discussions, and agreements), and explaining basic Web-design, marketing, and usability principles to them (which they, the professionals, seem to be completely oblivious to).
Eventually, after five months (instead of the expected, but not explicitly agreed, three weeks) they produced a page design that I thought was usable.
When we asked other people (not involved with the project) for their feedback the design was trashed as confusing, lacking sincerity, and utterly failing to explain the business proposition.
I took this design to five design, marketing, and Web-designers who were even more damning of the work the key observations being that: there seemed to be no evidence of understanding the business before designing; the design looked like a standard template; the page would confuse visitors as they would not know where to start (and would quickly leave).
From a marketing perspective the key observation was that our target audience would be expecting a strong ethical message and would, instead, get an obvious retail site pushing products straight away they would invariably think this another green-washing company and lose interest.
On learning of my user testing the he designer prematurely issued a final invoice despite not having completed the first page or delivered the four others expected as part of this first phase of development.
They refused to negotiate sensibly on a refund so we have had to take them to court. The claim is only for a £1900 refund and £3000 for my time leaving out my £35,000 unrealized income and an entire years business lost as we still have no Web-site.
The judge refuses to make a decision on the design as he doesnt use or understand the internet and wants us to go to arbitration or submit two expert witnesses each for him to pick one out of a hat!
My concern is that the poor design is a direct result of failures to act with reasonable care and skill so, while fit for purpose can be commented on by an expert, the process that contributed to the failure cannot be easily separated as a discrete contractual issue and needs to be looked at together.
So where do I go from here? I need an expert witness but cant start throwing money away and, since the defendant is defining fit for purpose as whatever he produces irrespective of client instructions and needs, how do I tackle the issue of a judge who only wants one witness (to, essentially, tell him what to decide)?
Any thoughts on this?
Thanks,
Vipul
