Landing Pages Advice

[Serenity Craig]

Good Morning,

Wanted to start targeting my audience more and having optimised landing pages that convert - right now our sole trade is worth of mouth, industry knowledge and referrals. but there is a larger chunk of the market that is untapped.

Would like to enter the world that is Landing Pages - novice is an understatement here and all research refers to either landing pages in Wordpress or "unbounce" and "Landing Pages" as separate enteritis.

What is the best way to do it, 10-15 pages branded same content and name changes like Trading Names for example or something else?

Would love the experience of the forums to guide and advise.

Best

 

[Paul Kelly ICHYB]

First, learn about the process of a landing page - layout, copy, call to action, etc.

Define how you are going to get people to your landing page.

Depending on your products/services, you may need to have several pages, each with its own focus.

 

[Serenity Craig]

This information is already determined from my side

I have a layout in mind, copy will be done with the in-house copy writer and the call to action is either requesting a call back, call us direct or complete the form online - there is also some other call to actions to sign post to our current site.

We are a service based business within the Aviation Industry

would it be better to house the pages on our own site such as www.abctravel.com/book-for-florida then we use this link for campaigns.

the way I had seen this is to have several brands all running under the umbrella of the parent brand to attract more attention so for example if someone was to search "holiday ibiza" then they would see one or more of our landing pages on top depending on the ad campaign etc thus allowing for more opportunities

Best

 

[fantheflames]

What do you need the landing page for? What are your marketing goals? When you define this, just like what you have done, layout a plan and ensure you have very clear call to actions that's designed for your intended audience.

 

[Serenity Craig]

Landing page is for lead generation... marketing goals is to encourage a new way to approach the industry im in, initial contact for a price.

assuming that the approach, CTA and the copy is there - the best delivery method of the landing page(s) would be what - host on own site or multiple sites with separate domains filtering into one pot or maybe there is another way to approach?

 

[fisicx]

Not sure I even understand your question.

A landing page is just the name given to the target. The source will determine the type and location of the landing page.

For example, if you are offering low cost travel to india in a Facebook advert you would create a landing page with the appropriate booking forms. Sometimes a landing page can just be a sales funnel. Other times is can be a point of sale.

All of this means your landing page is driven by your marketing plan. You may end up with hundreds of different pages. You may need to rework the pages over many months before they achieve your marketing aim.

The marketing plan will also dictate where you publish. I'd tend to keep them all of one site, that way you can more easily analyze which ones work.

 

[Serenity Craig]

Not sure I even understand your question.

A landing page is just the name given to the target. The source will determine the type and location of the landing page.

For example, if you are offering low cost travel to india in a Facebook advert you would create a landing page with the appropriate booking forms. Sometimes a landing page can just be a sales funnel. Other times is can be a point of sale.

All of this means your landing page is driven by your marketing plan. You may end up with hundreds of different pages. You may need to rework the pages over many months before they achieve your marketing aim.

The marketing plan will also dictate where you publish. I'd tend to keep them all of one site, that way you can more easily analyze which ones work.

This is perfect and actually answers the question.

So best to house the landing pages on my own domain and site and advertise these in the marketing campaigns instead of housing them on a separate location like Unbounce.