Job Board

[sopo16]

Hi. I am testing a job board idea. I wanted any advice that could help me. How can i get more clients? What do i need to keep in mind? And what's the best way to monetize this?

 

[Shopclicks]

You could start by linking your Facebook page to a website that works.

 

[fisicx]

Hi. I am testing a job board idea. I wanted any advice that could help me. How can i get more clients? What do i need to keep in mind? And what's the best way to monetize this?

Spend money to attract clients and advertisers.

Sorry to be the voice of gloom and doom but job boards are expensive to market even if you are in a very niche and specialist field. You are competing against some very big players who should they choose to could swamp all your efforts.

 

[IanSuth]

Hi. I am testing a job board idea. I wanted any advice that could help me. How can i get more clients? What do i need to keep in mind? And what's the best way to monetize this?

I was a recruitment consultant for 27 years - i saw the start of job boards, the success of some and the failure of many

What specifically do you want to know ?

Arte you aiming at a particular niche and if so what (as in an industry, a job type, a location) ?

many pf the boards cross post to each other to gain traction (and many are actually owned by the same people), you also need to get recognised by the multi posting tools - a lot of the bigger agencies for example will use tools like Broadbean to "write once, post many", you want some of that traffic to grow your presence.

You will also have to give away some hefty discounts/free trials.

CVLibrary spent a couple of years offering £99 per month unlimited access before they could start to charge more.

Are you offering a CV database (for many companies/agencies that is actually of at least the same value as adverts are) ?

 

[JEREMY HAWKE]

I am a member of a small courier Network where we post up excess loads for owner drivers and other companies to help with

Just this very niche site and app alone has running costs that would frighten me and I guess the OPs idea would be similar.
It would require some high start up costs to be successful

 

[Porky]

Hi. I am testing a job board idea. I wanted any advice that could help me. How can i get more clients? What do i need to keep in mind? And what's the best way to monetize this?

Don't waste your time with it - don't do it.

I would never normally try and discourage anyone from having a go in business but IMO you are onto an absolute royal financial beating trying to launch a job board of any description,

The absolute killer is the cost of marketing. Its driving candidates to your board, the google PPC cost is obscene. I would say you need a marketing budget of about £500k minimum if you are looking at a niche offering. More if its generalist.

Assuming you secure enough capital to drive high volumes of candidates to your board so that you can deliver a decent application rate to your clients, the next battle is getting recruitment agencies to part with any money, they are tighter than a ducks backside, even if you give them a free account as a trial and you send them candidates which they ultimately place they still wont want to pay you for your service and that's because they can source candidates from other established boards for low cost already.

There is probably something like 1,000 active job boards in the UK market, blocks owned by the same company, even Jobsite and Total Jobs are now owned by the same German publisher who offers package deals to advertise on both boards and their niche networks..

If you can target direct employers they are more profitable BUT you need to maintain high job numbers to keep job seekers engaged. To help you can backfill your board with jobs by partnering with CV library and others but then good candidates you have that they didn't have then ultimately drift off to their database.

In all, i would say avoid but if you go for it i would be interested how you get on, you will certainly have your work cut out for you - sorry i cant be more helpful or positive.

 

[IanSuth]

Don't waste your time with it - don't do it.

I would never normally try and discourage anyone from having a go in business but IMO you are onto an absolute royal financial beating trying to launch a job board of any description,

The absolute killer is the cost of marketing. Its driving candidates to your board, the google PPC cost is obscene. I would say you need a marketing budget of about £500k minimum if you are looking at a niche offering. More if its generalist.

Assuming you secure enough capital to drive high volumes of candidates to your board so that you can deliver a decent application rate to your clients, the next battle is getting recruitment agencies to part with any money, they are tighter than a ducks backside, even if you give them a free account as a trial and you send them candidates which they ultimately place they still wont want to pay you for your service and that's because they can source candidates from other established boards for low cost already.

There is probably something like 1,000 active job boards in the UK market, blocks owned by the same company, even Jobsite and Total Jobs are now owned by the same German publisher who offers package deals to advertise on both boards and their niche networks..

If you can target direct employers they are more profitable BUT you need to maintain high job numbers to keep job seekers engaged. To help you can backfill your board with jobs by partnering with CV library and others but then good candidates you have that they didn't have then ultimately drift off to their database.

In all, i would say avoid but if you go for it i would be interested how you get on, you will certainly have your work cut out for you - sorry i cant be more helpful or positive.

And agencies are more interested in the cv database than ads as it is quicker - you can search people and speak to them faster than the competitor can write and ad and post it

 

[Cabin Fever]

It is said that the best time to plant a tree is 20 years ago.

The same applies to job boards.