how to increase backlinks?
- Thread starter tdimobilead
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Z
ZeroDouble
Matt's not a horse, he's an ass
Funny that, I was thinking exactly the same thing when I typed it!
I think that you might have got the wrong impression of Google.
They aren't in the business of making the perfect search engine, but they are in the business of making money for their shareholders.
Given the mountains of data and pretty much unlimited resources that they've got at their disposal they probably could make a version that doesn't rely on backlinks, but the simple fact is that they don't need to, and nor would it be profitable for them to do so.
I mean, why re-invent the wheel, when they have the market pretty much dominated already?
From a business perspective, all they really need to do is enough to stay a couple of steps ahead of their competition, so they're unlikely to do much else.
Is Google a massive con? Well, I wouldn't go so far as to say that, but when you start actually testing stuff out for yourself you soon realise that 90% of what they would have you believe is based on nothing more than PR, Spin, and BS.
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Not really clear when you say "but the simple fact is that they don't need to, and nor would it be profitable for them to do so. "
History is a great story of computer related companies who have been clear market leaders who have now gone from the face of the earth
Naturally they are after world dominance and mega profits, hence it would appear so strange that they hire thousands of people to stay at the top and yet totally disregard their expensive date that is factual for some easily corrupted data any idiot can manipulate
Maybe they are all ostriches with there heads in the sand or maybe they are happy to let people concentrate of a area that is no damage to them keeping them of other area's
History is a great story of computer related companies who have been clear market leaders who have now gone from the face of the earth
Naturally they are after world dominance and mega profits, hence it would appear so strange that they hire thousands of people to stay at the top and yet totally disregard their expensive date that is factual for some easily corrupted data any idiot can manipulate
Maybe they are all ostriches with there heads in the sand or maybe they are happy to let people concentrate of a area that is no damage to them keeping them of other area's
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Z
ZeroDouble
I didn't say that they totally disregard their data, as that would just be silly.
However, for the record, the same data that you're talking about could also be easily manipulated, but that's not the point I'm making.
Of course google want/need to innovate, but every innovation needs to bring a ROI.
At the moment they have made it hard and expensive enough to deter a lot of the manipulation that their SERPs used to be subject to, and IMO what's left isn't really affecting the quality of the results to a degree where it's worth them spending [I'm guessing] billions in time and resources to totally rehash their algo to eradicate it totally.
It would also be a risky move on their part, as there's no guarantee that it would be any better than what they've got at the moment.
This is of course based on nothing more than my own personal opinion though, but the fact still remains that although there's obviously more to it, backlinks are still a big part of ranking a site.
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And the preceeding three posts demonstrate the dire condition of the SEO industry. All the suggestions are as useful as a chocolate fireguard.
For every good practitioner there are 99 complete numpties. @onconference @Alphaxiom @denniesbright.
For every good practitioner there are 99 complete numpties. @onconference @Alphaxiom @denniesbright.
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yottacom
they are all Penguin food.
A link without context is suspicious, even more if you hope to get do-follow links with specific anchor text.
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yottacom
Which is fine only if you are an affiliate in the 3 capitals "P" markets, which are:
- male reproductive organ impotence (AKA Pen1s)
- pills
- poker
In all the other cases, you would be better to stay away from those activities... if you like to have a long term strategy.
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What is there excluding all the stuff you quote? Also forum posting is not useless, there are also many forums which provide do-follow. Also creating backlinks doesn't mean only do-follow.
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yottacom
i think it was sarcasm.
But if you can show a sample of some forums which provide do-follow, we can have an idea of the quality and theme of those links.
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I've actually found it much better to get good links by our own contact rather than hire an SEO. Why? Because we know the people, the industry, we network with them on social media, we respond to their blog posts, we build the relationships. It all takes time but, in our experience has been far more successful than an email from an SEO bod. It also pays off longer term too, as well as a link, the relationship often leads to other referrals and recommendations too, and one good relationship like this can lead to a number of links on similar sites.
I don't think anyone has mentioned PR yet in this thread - not as in Page Rank but as in Public Relations. An article on a good news site not only helps establish your brand, bring in traffic but is also often on a very good authority domain. A few of these really helped our ranking efforts and still come up high in search engines themselves from time to time a few years down the line.
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And as a result they are spam magmets.
The easier a link is to get the lower the value of that link. Which means just about all the suggestions made in this thread are worthless. You may get some quick ranking by generating thousands of easy links but as fast as you build them google will chuck them out. That's fine if you are selling viagra but no use if you want longevity.
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yottacom
Define "good news site", because...
http://searchengineland.com/google-panda-4-0-go-press-release-sites-192789
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I'm giving you just an example - forums.quickbooksusers.com (Not an SEO Forum) It gives do-follow link.
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What if you are discussing and posting links in the relevant forums? Yeah, Let's say seo or link building for the company dealing in viagra. It's fine to sell viagra on the health and sex forums (seo perspective)
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yottacom
Good if you're into accounting and need links.
What if you need to promote Pilates lessons ?
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You should go for health and fitness forums which gives you do-follow link. Dude! you have to make a search yourself.
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And that is why the internet is filled with junk. This is bottom feeder SEO and is about as pointless as it gets. You you really think google isn't aware of this practice and has devalued forum links down to zero? They even tell you not to do this sort of thing in their guidelines.
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When it comes to increasing backlinks, for a long term, i would suggest you write valuable content (that is also original) on your website. Nothing beats it when it comes to creating backlinks.
You can go for Social Bookmarking, Blog Commenting or Online Forums Signatures.. but social bookmarking links are normally deleted after sometime. Blog comments are disapproved by the owners (thinking that you are a SPAMMER).. forums may ban your account thinking that you are promoting your account.
So, you will be left with only your content. And trust me if it is good, it can go viral on social media sites like fb, twitter, pinterest, stumble and reddit. Just write good content n share them on these social media sites.
You can go for Social Bookmarking, Blog Commenting or Online Forums Signatures.. but social bookmarking links are normally deleted after sometime. Blog comments are disapproved by the owners (thinking that you are a SPAMMER).. forums may ban your account thinking that you are promoting your account.
So, you will be left with only your content. And trust me if it is good, it can go viral on social media sites like fb, twitter, pinterest, stumble and reddit. Just write good content n share them on these social media sites.
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There are 3 SEO strategies proposed here:
1. Churn and burn, which I assume is sending 000's of links to a new website, get ranked, make money off it, it gets penalised, rinse and repeat. (I didn't know that would work(?)).
2. Get backlinks more carefully from related sites, but still work to please Google.
3. Find out where your competitors are listed anywhere, note those places that might bring customers to your one-and-only, precious, me-too website, and see if you can 'eat their lunch'.
And my idea:
4. Set out to create a brand that gets popular because it satisfies a popular desire better than anyone else. Something that people will refer their friends to. Be the new word that people look to find e.g. Swonglerr
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No 2. above is the one that most seem to do and, boy, is it short-sighted. Nothing like the latest Google algorithm iteration to ruin your digestion! (My 2p, not an expert, etc.)
I also detect some people in this thread pushing tactics that they are, in fact selling.
1. Churn and burn, which I assume is sending 000's of links to a new website, get ranked, make money off it, it gets penalised, rinse and repeat. (I didn't know that would work(?)).
2. Get backlinks more carefully from related sites, but still work to please Google.
3. Find out where your competitors are listed anywhere, note those places that might bring customers to your one-and-only, precious, me-too website, and see if you can 'eat their lunch'.
And my idea:
4. Set out to create a brand that gets popular because it satisfies a popular desire better than anyone else. Something that people will refer their friends to. Be the new word that people look to find e.g. Swonglerr
---
No 2. above is the one that most seem to do and, boy, is it short-sighted. Nothing like the latest Google algorithm iteration to ruin your digestion! (My 2p, not an expert, etc.)
I also detect some people in this thread pushing tactics that they are, in fact selling.
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mediaguy35
Why do so many cling onto the myth that decent links are free
You think you can get on some 1 million visitor 'cool best website' for free, er I don't think so
1. authority sites don't list junk business-traders/one man band websites
2. Most freebie hunters are just spammers, no one wants them cluttering up their 1 million stat website, serious!
3. Blogs and info sites will want quality content and won't list perceived spam.
4. Authority site owners aren't stupid, most are very smart indeed and wise to such SEO trick linkbuilders.
Do good for the web, and you may get rewarded with free links, but will only be a few. But need to be in a position to trade something for those free gifts.
You think you can get on some 1 million visitor 'cool best website' for free, er I don't think so
1. authority sites don't list junk business-traders/one man band websites
2. Most freebie hunters are just spammers, no one wants them cluttering up their 1 million stat website, serious!
3. Blogs and info sites will want quality content and won't list perceived spam.
4. Authority site owners aren't stupid, most are very smart indeed and wise to such SEO trick linkbuilders.
Do good for the web, and you may get rewarded with free links, but will only be a few. But need to be in a position to trade something for those free gifts.
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NNNNNNOOOOOOOOOOOooooooooooo!!!!!!!!!!
That's a quick way to get a penalty.
Ideally, you want links you can control i.e. remove later if need be. Second best are links that arise naturally if you've got good content. Third best are links you get yourself which look natural e.g. from ads you've placed here and there to get BUSINESS.
Absolute worst are automated links by an Indian spammer done in bulk over a 24 hour period. It's a red flag and your little me-too site will have few-to-no other indicators of quality.
Result: out of the SERPS you go.
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mediaguy35
All very well, but unless you are a professional content site publisher, you'll never get the start-up traffic in quantity to view the great content, and you go to your grave with your website - no one will ever see it.
Why would I link to say a plumbers site, if say I owned a site about Madonna? its untargeted for sure, and my Madonnas site gets 20k a month Vs Mr Plumber that's lucky to see 15k of traffic in a year.
Its not a good link swap guys, the match is bad poor, not to mention the advantage is all one way for the plumbers site, er, assuming the Madonna site is fool enough to link with it.
The link-swap advice is so wrong, I forget the last swap I made - that's how long ago it was, talking years people - years. Now we charge for links, and best move we ever made, and we can pull in £600 a time doing it - but people, you gotta have that set-up, the established site that screams 'use me', 'search me' or whatever. I feel the small 'me too blog' thing will die out, you know, those personal blogs where everyone is an expert. Product info blogs are what's in and more so the vbloggs (video blogs) like
http://www.bbc.co.uk/newsbeat/24726895
http://www.therichest.com/rich-list/world/worlds-10-top-earning-bloggers/
I love video - its great and beats the written word to explain a product, but you probably need a niche for it and that expertise. Those famous blogs have like a million subscribers etc, and likely a ton of free links too.
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Link-building isn't dead, it just takes a lot more work than it used to. Internet marketing requires a lot more skill than in the past, and you must be able to innovate, combining online and real-world marketing techniques to get your business known and to give people a reason to visit it online.
As so many have said, it is all about creating valuable, engaging and unique content for sustained SEO. Not only that, but you should be regularly creating this high quality content and then marketing it through your social channels.
You're not such a great writer? Then do something else! Create a podcast, make a video, blog about your daily events, upcoming projects, past history, anything! Just avoid these spammy tactics of forum posting, article and directory submissions and so on.
As so many have said, it is all about creating valuable, engaging and unique content for sustained SEO. Not only that, but you should be regularly creating this high quality content and then marketing it through your social channels.
You're not such a great writer? Then do something else! Create a podcast, make a video, blog about your daily events, upcoming projects, past history, anything! Just avoid these spammy tactics of forum posting, article and directory submissions and so on.
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mediaguy35
Yes, but its not about 'begging' or anything to do with 'skill', as what many mean is they think a bit of fast talking can get them 'in' - when its not about sales at all, not at the level most operate at. Equal, like for like link exchange wasn't being done and so many link pages got pulled, the top sites don't want you or some SEO to get their hard earned traffic sweat. Top site are guarded man, know what I mean - too much £££££ at stake.
The average biz does not own a 1 million stats website, what they own is some 20 - 40 page DIY template/bespoke sales catalogue/service site with pitch. Such sites have zero worth content-wise and thus nothing to offer to a big info company looking to build a decent recommended resource themselves. Link swapping was about 'like for like' and traffic exchange, but the good sites were losing out by too much and the lower league sites gained too much, so the balance wasn't fair.
Content creation is a ton of work, not a lot more - but years of hard graft and money injected eg:
http://www.frommers.com/
its a bad idea to take a work-place site and turn it into a portal, the two wont fit right. What you need to do is start a fresh with a brand new site and do the content that way, then link the two together so the traffic passes through. eg: I started a site 3 years ago and it now gets 100k visitors a year.
Nothing like free information to bring in the visitor...... The content in the product, lot of traffic is why link exchange used to work, but its only webmasters that do it nowadays eg: little children with a pocket-money bought web page blog. You'll need more than some blog to get real traffic or expect critical mass.
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