How Often Do You Publish Fresh Content

[webgeek]

If your income depends on Google search traffic, then you're likely doing things to get more traffic, like publishing new pages on your site, blog posts, etc.


The question is simply to find out how frequently you're publishing new stuff on your site....

 

[Ian J]

I've given up. I spent quite a bit on content writing for the blog on my website publishing a couple of posts a month and it made no difference whatsoever to the site's rankings and hardly any of them were actually read.

 

[fisicx]

I haven't published anything on one site for about 3 years and it still ranks well and generates decent traffic most of which converts.

 

[Darren_Ssc]

I run a few sites for clients as well as my own and, consequently, publish a lot of content.

Admittedly, I am guilty of adding content for content's sake -which chimes with Ian's comment about much of it being a waste a time of money.

Sure, there are arguments for doing it properly but, just like advertising, links, social media, etc - only a small volume of it can actually be effective.

 

[NickGrogan]

5 - 10 times per day, 7 days per week.

 

[Edward Sparrow]

It depends on what you're using it for, if it's SEO purposes once per week is effective, however by the nature of the content, e.g thought leadership pieces, it will take a longer amount of time to produce.

 

[tony84]

I do 2 a week.
I also have someone who does SEO for our site and he does one post a month maybe but his posts are twice as long as mine. They typically do far better in google than mine do.

 

[Victoria_V]

From my own experience I can tell that it's not about quantity, it's about quality. For example, you can publish updates twice a week and those content pieces will work great as long as they bring value and your followers/subscribers learn something new and useful from whatever you share.

However, it's extremely important to have a schedule and content plan. A little tip from me: before building that schedule LEARN your audience:
1. When and at what time they engage with your content;
2. What content they engage with the most;
3. What other accounts and content they engage with (that will help you to understand what they're interested in).

And of course, don't forget to stay in loop by monitoring the latest trends that are relevant to your industry, create new content around those trends - that's a great way to attract new followers.

Cheers!

 

[Owesdr]

I think that it all depends on the topic of your website or blog. There are topics for which many people have interest, so they will visit frequently your site. There are also topics that might be treated sort of “outdated”. In this case, whatever you do, people would just not come to your page