How much does it cost for a good website design

Good question to ask as the prices vary so much!

I'm a freelance web developer and a lot of my clients have come to me from other companies that were charging thousands for a site.

Personally my bespoke sites start around £600 and that gets you a custom design and a site built in a content management system allowing you to have control and update the site yourself really easily.

You can get cheaper but it depends what kind of service you want.

If its a simple what I call brochure site (home, about us, services, portfolio, contact us - type thing) you shouldn't pay more than the above.
 
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frida_adams

It depends on the work. what you want cause, when you thinking to build up a new website. Then you also thinking my website should have good quality better graphics. so money is not matter, mater is that what kind of web you are developing. cause as you know in this world there is lots of website but all are not popular. And you also think my website should have high traffic. find such company which they full fill your requirement. and give you a best and quality deal.. and price can be negotiable.
 
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NextPoint

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Keep in mind that the price of a good web design isn't the same as the price as a good website. A good website is asset that assists your business, whether it be generating leads for sales, increasing customer satisfaction or anything else that is a benefit. A good web design is often a one off cost, but a good website and online strategy is something that is ongoing - something you can hire people to help you, or you can engage yourself with your own time. Keep in mind that all time is money, so it still costs even if you are doing it yourself.
 
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MancunianCreative

Totally depends on what you want. YOu could get a decent ecommerce website for £3k. no problems. But River Island might spend £50-60k on what appears to be a similar looking job. It's all subjective.
 
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Keep in mind that the price of a good web design isn't the same as the price as a good website. A good website is asset that assists your business, whether it be generating leads for sales, increasing customer satisfaction or anything else that is a benefit.


I think what NexPoint is pretty spot on.
A cool looking website is no good without someone who know what they are doing in terms of making use of it.

It could end up like paying loads for an interior designer to give you the best looking shop in a town and then have the shop down an ally way with no signs to it while all the ugly shops are on the high street.

Plus it really does depend on what you are after.
 
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Baz Watkins

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In simple terms it's the:

complexity of the job vs the rate the designer/developer/agency wants to charge

So in the Uk that could be anything from £200 to £2000 to £20,000, its all depends on what you want, how you want it and who you want to do it for you.

I have broken down costs in more detail in other posts, but this will give you the general idea... i.e. it's a piece of string.
 
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ColourKraft

It's really a matter of complexity and the skill of the designer. Most good designers charge an hourly rate which can be anywhere from £20-£100/hour. I would tend to avoid designers who charge a fixed price, they're more likely to rush it and do a poor job. I know I'm contradicting myself there because I'm offering an extremely low fixed price, but that's only because I'm a new startup and don't have a strong portfolio, so it's necessary.
 
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Paul_Rosser

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As everyone has said it's not a simple question to answer, a good website can cost anything from £500 to £50,000. However a bad one can also cost the same, so make sure you are very clear on what you want when speaking to website designers and watch for hidden costs like charging a lot if you want a simple change made.
 
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old boy

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Jul 23, 2012
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If it was me and I was starting all over
i would definitely use wordpress hosted

it is so easy and can be updated easily with loads of plugins and widgets you can use

there are some good designs and I generally knock my own up it is that esay
i dont know any html !!! well may be 2 or three bits

there are also loads of readymade wordpress themes out there
 
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robbydesigns

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Apr 12, 2010
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How much does it cost to build a wall in my back garden?

£15 for a monkey and a wall that isn't straight
£15 an Hour for a decent wall - and that's cheap!

Of course, you could use that 'Fiver' website like many people on this forum, I'm sure you'll find someone who really knows what they're doing who can make a living, pay for their past education in design and feed their kids for a fiver.
 
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I have just ask to explain this very question to a new customer, He told me " I have been between £800 and £12,000 for a website, I'm bemused" As started to reply I could sense a blog post coming on, in truth the blog post is a bit long for a blog, it is a thorough review of the factors that make a website cheap or expensive and the pros and cons of both
 
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I'll try and be more exact for you.

If you really just mean the design and not the build, you should be hiring a qualified to degree level graphic designer, do not let anyone tell you anything different. Secondly they should have at the very least junior level experience with a reputable design company or be able to demonstrate a healthy back catalogue of design work.

For this type of person pay no less than £20 per hour and expect to pay a bit more.

Now here comes the less quantifiable part. The amount of time the designer will take to design your site look and feel will vary, however if you go with someone who is experienced in designing for websites they absolutely should be able to give you a fixed quote. This is not for designing every nuance of the site it is for creating an overall layout, look and feel and if it's new business also a brand identity. So they are in effect designing you a template.

If you want a result that is going to be market leading then you should pay no less the £500 just for a look and feel, with the home page design and 2-3 other pages in their as examples. I think that is more than reasonable and would expect to pay a lot more for someone with a good portfolio.

With this in place you can get the same designer or someone cheaper to flesh out the rest of the site based on the look and feel.

Unfortunately design, especially web design is getting quite ruthlessly undersold at the moment, mainly because of DIY solutions and templates being so easily available. A bespoke design that has been created to for your business alone is a very valuable thing, but when that is put side by side with a $49 template people get confused and think designers are over charging. In some cases a template will do, but for a serious business there is no replacement for hiring a professional designer.
 
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In some cases a template will do, but for a serious business there is no replacement for hiring a professional designer.

Yes there is, hire a Professional who knows how to make your $49 website convert and rank. (or rank and convert, up to you)...

A fab looking site designed by your Professional but full of badly written, non-focussed tosh will not work and may well rank badly too.

So, in this instance, what do you get for your £££...a rolls royce with no engine OR fuel.

JMTC

A good website design is one thing, an effective website is another...as alluded to in an earlier post in this old thread. ;)
 
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Yes there is, hire a Professional who knows how to make your $49 website convert and rank. (or rank and convert, up to you)...

A fab looking site designed by your Professional but full of badly written, non-focussed tosh will not work and may well rank badly too.

So, in this instance, what do you get for your £££...a rolls royce with no engine OR fuel.

JMTC

A good website design is one thing, an effective website is another...as alluded to in an earlier post in this old thread. ;)

I'm talking about the website design not the build. I'm not suggesting they hire a graphic designer to code their site!
 
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It's as long as a piece of string, literally.

How much you will pay for a website will depend on many factors:

1. What you want (as thats bloody broad); the more you need and/or the more complex the solution, the more you will pay.


2. Whether you want "anything" or something special (template or uninformed design through to a really high end, bespoke, creative, engaging or "Wow them" design). A really creative, original design will cost a LOT more than a bog standard design; even if that bog standard design is original and is of a decent quality as more work goes into the creative design.


3. Whether the site itself is built on commercial software or bespoke


4. Whether you use a freelancer, small studio or an agency


5. The talent of the designer and the value the designer puts on their work; this is lead by market forces; people pay good money for good designers so their rates are often based on what people will pay for their talent; because talent is the unique part.


6. Results; what kind of results you expect and what the providers credibility for gaining results are. If you are working with a large agency who have a massive brand portfolio and have proven record of gaining their clients substantial results; expect to pay a premium for those results.

Results itself is a subjective thing as the needs can vary between clients.


7. Location, economies are different. Don't fall into the trap of taking that too literally, I know a few offshore designers who are good, work with brands (in gaming) and they only charge about 20% less than an EU provider - their economies are poorer but they aren't morons.


8. How interesting, compelling or valuable the work is. I don't know of a single company who won't price an exciting or valuable (i.e. portfolio weight) project more favorably than a mind numbing, boring project. Having some added value will always influence a price; that's business though - as it makes giving the deal more appealing.


I can point you to freelancers, studios and agencies who will charge crica. £1000-£5000 on average for stuff all the way through to 3 US based, hugely prolific agencies who's prices would make your typical mortgage look like short change... and everything in between.
 
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Baz Watkins

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I concur with everything below, pay the equivalent of a new TV or a new Mercedes. There are too many variables to ever give an accurate answer on cost without having a detailed brief in play.

It's as long as a piece of string, literally.

How much you will pay for a website will depend on many factors:

1. What you want (as thats bloody broad); the more you need and/or the more complex the solution, the more you will pay.


2. Whether you want "anything" or something special (template or uninformed design through to a really high end, bespoke, creative, engaging or "Wow them" design). A really creative, original design will cost a LOT more than a bog standard design; even if that bog standard design is original and is of a decent quality as more work goes into the creative design.


3. Whether the site itself is built on commercial software or bespoke


4. Whether you use a freelancer, small studio or an agency


5. The talent of the designer and the value the designer puts on their work; this is lead by market forces; people pay good money for good designers so their rates are often based on what people will pay for their talent; because talent is the unique part.


6. Results; what kind of results you expect and what the providers credibility for gaining results are. If you are working with a large agency who have a massive brand portfolio and have proven record of gaining their clients substantial results; expect to pay a premium for those results.

Results itself is a subjective thing as the needs can vary between clients.


7. Location, economies are different. Don't fall into the trap of taking that too literally, I know a few offshore designers who are good, work with brands (in gaming) and they only charge about 20% less than an EU provider - their economies are poorer but they aren't morons.


8. How interesting, compelling or valuable the work is. I don't know of a single company who won't price an exciting or valuable (i.e. portfolio weight) project more favorably than a mind numbing, boring project. Having some added value will always influence a price; that's business though - as it makes giving the deal more appealing.


I can point you to freelancers, studios and agencies who will charge crica. £1000-£5000 on average for stuff all the way through to 3 US based, hugely prolific agencies who's prices would make your typical mortgage look like short change... and everything in between.
 
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Alan

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    What every one has said. In a long winded way, I depends on your requirements.

    Step 1 of any project, define your requirements, it doesn't have to be long.

    Step 2, get some estimates, this means shop around, and check how the responses match against your requirements.

    Step 3. evaluate the suppliers against their ability to deliver against specification.

    This is exactly the same (simplified) process that is applied to all buying decisions, just you might not realise it.
     
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    Of course you are right, the problem comes in evaluating everyone, there are so many cowboys in the industry, over promisers and slick salesmen, often all talking jargon.

    It is easy for a buyer to fall in love with a great looking design, without knowing or appreciating the functional or SEO short falls or limitations of the designer.

    I guess the evaluation should come down to the person who speaks straight English, explains things in a non technical way. Of course take references.
     
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    Alan

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    The very best salespeople speak straight English in a non technical way, so that doesn't necessarily mean that it is the best product for you.

    That said, the very best salespeople aren't selling you a £500 website or £250/month SEO contract, as the best salesmen are selling multi-million pound products to large corporates, so I guess at the low end purchase this might work.

    I tend to think, at the low end service, if you are talking to a salesperson who won't let you you talk to the technical service provider, then start to worry.

    My other 'tip' is never make an immediate decision on a purchase, always give it some time for the pros and cons to sink in, and if possible discuss it with an associate.
     
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    RedEvo

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    Web design is a service. Most service industries are based (however cleverly it's disguised) on an hourly rate. This is because the people who work in the industry expect to be paid for their time.

    So, assuming we can more or less agree on this, the cost of your website design will depend on the number of hours the designer (or design team) spends on it multiplied by the hourly rate charged.

    The hourly rate depends on many things. A one man band working from his bedroom might be able to carve a living on £25/hr. An agency will charge anything from £40/hr to £150/hr.

    A design that starts with a blank piece of paper will usually take a lot longer than a design that's based on a template or a copy of another design.

    You can decide you want the design to be perfect and as such the cost will be X hours x £25 (assuming you use a freelancer) that is to say NOT FIXED. Alternatively you can decide to spend 20 hours on the design which would cost 20 x £25 = £500. If you do this you have to accept the design that's achieved with the £500.00.

    What you can't have is what many people want that being as much design time as the job takes for a fixed fee. Sadly that's exactly what some companies offer, a business model that rarely succeeds.....

    Hope that helps.

    d
     
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    Websitehandyman

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    In my experience it cost about the same for a poor website as a good one and I've been involved in sites costing from nothing to £250,000

    Think of what you want from a website it's not like a car purchase you really do need something to get you from A2B. A being what you want and B being what you need. < think about it.
     
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    Talay

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    Mar 12, 2012
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    Hello,

    I am a freelance web designer and I can tell you that prices vary tremendously specially in such a competitive market. I charge between £70-120/website. However there are businesses out there who charge between £500-2000.

    But surely for £100 you must be simply rehashing a design you made earlier, akin to me selling you the format for a business plan, where we keep the body and just add in the specifics of your company.

    I'm not knocking that, as this is what most people need (not necessarily what they want), but it isn't bespoke is it ?
     
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    josemelo

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    But surely for £100 you must be simply rehashing a design you made earlier, akin to me selling you the format for a business plan, where we keep the body and just add in the specifics of your company.

    I'm not knocking that, as this is what most people need (not necessarily what they want), but it isn't bespoke is it ?

    Not necessarily, I can make bespoke designs for £100. I have a mentality of high demand and cheap rates than small demand and big rates, because in that way you will benefit a lot more. That is what I have experienced in the last few years.
     
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    Talay

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    Not necessarily, I can make bespoke designs for £100. I have a mentality of high demand and cheap rates than small demand and big rates, because in that way you will benefit a lot more. That is what I have experienced in the last few years.

    OK, would you kindly post up or PM me a few examples of what you offer for this recession busting price.
     
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    Hello,

    I am a freelance web designer and I can tell you that prices vary tremendously specially in such a competitive market. I charge between £70-120/website. However there are businesses out there who charge between £500-2000.

    Prices go way, way beyond that. Those would be lower market rates for an original website; even for freelancers.

    Middle market freelancers and agencies command thousands through tens of thousands.


    But surely for £100 you must be simply rehashing a design you made earlier, akin to me selling you the format for a business plan, where we keep the body and just add in the specifics of your company.

    I'm not knocking that, as this is what most people need (not necessarily what they want), but it isn't bespoke is it ?

    That or they could be very basic designs; as in more layouts, not creative. Your not going to get an original, creative design at £100, any provider who tried would go bust trying.

    Not a dig at josemelo, but your not creating "original designs" in the sense of what designers would consider "creative design", which is also what people are often getting at. You'd burn out fast or be bankrupt.

    Simple, layout based design and template customisation is fine and a legitimate business model with a market who need those kinds of services. But to call it "original design" or "bespoke design" isn't really true.
     
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    kim_il_sung

    I'd go with the how long is a piece of string answer.

    I have created designs for as low as £50 per site when contracted to do several sites, but I have worked on projects that are £50k + and involve teams of specialists (designers, content editors, coders, animators, etc)

    You will probably save money by using developers who specialise in open source software such as Wordpress, but it's really whatever you are comfortable with.
     
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    J9uddin

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    I paid £800 for my eCommerce site, this was all coded and not a script.

    Currently I am paying £2000 for a larger project so prices could vary.

    My advice would be do get it professionally done as any faults would be down to them and it will contain less bugs or prevent your site from crashing which is not good for an online business...
     
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    I paid £800 for my eCommerce site, this was all coded and not a script.

    Currently I am paying £2000 for a larger project so prices could vary.

    My advice would be do get it professionally done as any faults would be down to them and it will contain less bugs or prevent your site from crashing which is not good for an online business...


    When you say eCommerce site, do you mean a fully fledged ecommerce suite or do you mean a simple online store (like a brochure site, catalogue and payment gateway)?

    Because if you mean a proper, fully fledged online store, it will be a pre-built solution with a custom front end design (even if it's an inhouse solution).

    What I'm getting at is, there is no way you could build something thats even slightly comparable to Magento for £800.

    Even 2k for a full ecommerce solution is cheap - again, no way on earth you are going to do a bespoke ecommerce store thats comparable to Magento for 2k.


    Not saying you are talking crap or going bargain basement, I'm just highlighting that clarity is important; because an online store can mean all manner of things.
     
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    MancunianCreative

    Prices, service, competence and quality all vary hugely. Just as in the building trade. You'll have boba job cowboys and huge multinational project managers that build skyscrapers. Your budget will always determine where you go for those services.
     
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