How much does it cost for a good website design

Discussion in 'IT & Internet' started by fredrick.molby, Jul 23, 2012.

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  1. optik

    optik UKBF Newcomer Free Member

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    I'm talking about the website design not the build. I'm not suggesting they hire a graphic designer to code their site!
    Posted: Oct 31, 2012 By: optik Member since: Nov 29, 2007
  2. FIZIX Agency

    FIZIX Agency UKBF Newcomer Free Member

    753 239
    It's as long as a piece of string, literally.

    How much you will pay for a website will depend on many factors:

    1. What you want (as thats bloody broad); the more you need and/or the more complex the solution, the more you will pay.

    2. Whether you want "anything" or something special (template or uninformed design through to a really high end, bespoke, creative, engaging or "Wow them" design). A really creative, original design will cost a LOT more than a bog standard design; even if that bog standard design is original and is of a decent quality as more work goes into the creative design.

    3. Whether the site itself is built on commercial software or bespoke

    4. Whether you use a freelancer, small studio or an agency

    5. The talent of the designer and the value the designer puts on their work; this is lead by market forces; people pay good money for good designers so their rates are often based on what people will pay for their talent; because talent is the unique part.

    6. Results; what kind of results you expect and what the providers credibility for gaining results are. If you are working with a large agency who have a massive brand portfolio and have proven record of gaining their clients substantial results; expect to pay a premium for those results.

    Results itself is a subjective thing as the needs can vary between clients.

    7. Location, economies are different. Don't fall into the trap of taking that too literally, I know a few offshore designers who are good, work with brands (in gaming) and they only charge about 20% less than an EU provider - their economies are poorer but they aren't morons.

    8. How interesting, compelling or valuable the work is. I don't know of a single company who won't price an exciting or valuable (i.e. portfolio weight) project more favorably than a mind numbing, boring project. Having some added value will always influence a price; that's business though - as it makes giving the deal more appealing.

    I can point you to freelancers, studios and agencies who will charge crica. £1000-£5000 on average for stuff all the way through to 3 US based, hugely prolific agencies who's prices would make your typical mortgage look like short change... and everything in between.
    Last edited: Oct 31, 2012
    Posted: Oct 31, 2012 By: FIZIX Agency Member since: Jul 9, 2012
  3. Baz Watkins

    Baz Watkins UKBF Enthusiast Full Member

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    I concur with everything below, pay the equivalent of a new TV or a new Mercedes. There are too many variables to ever give an accurate answer on cost without having a detailed brief in play.

    Posted: Oct 31, 2012 By: Baz Watkins Member since: Jan 3, 2011
  4. Alan

    Alan UKBF Legend Full Member - Verified Business

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    What every one has said. In a long winded way, I depends on your requirements.

    Step 1 of any project, define your requirements, it doesn't have to be long.

    Step 2, get some estimates, this means shop around, and check how the responses match against your requirements.

    Step 3. evaluate the suppliers against their ability to deliver against specification.

    This is exactly the same (simplified) process that is applied to all buying decisions, just you might not realise it.
    Posted: Oct 31, 2012 By: Alan Member since: Aug 16, 2011
  5. wsiyorkshire

    wsiyorkshire UKBF Newcomer Free Member

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    Of course you are right, the problem comes in evaluating everyone, there are so many cowboys in the industry, over promisers and slick salesmen, often all talking jargon.

    It is easy for a buyer to fall in love with a great looking design, without knowing or appreciating the functional or SEO short falls or limitations of the designer.

    I guess the evaluation should come down to the person who speaks straight English, explains things in a non technical way. Of course take references.
    Posted: Oct 31, 2012 By: wsiyorkshire Member since: Oct 31, 2012
  6. Alan

    Alan UKBF Legend Full Member - Verified Business

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    The very best salespeople speak straight English in a non technical way, so that doesn't necessarily mean that it is the best product for you.

    That said, the very best salespeople aren't selling you a £500 website or £250/month SEO contract, as the best salesmen are selling multi-million pound products to large corporates, so I guess at the low end purchase this might work.

    I tend to think, at the low end service, if you are talking to a salesperson who won't let you you talk to the technical service provider, then start to worry.

    My other 'tip' is never make an immediate decision on a purchase, always give it some time for the pros and cons to sink in, and if possible discuss it with an associate.
    Posted: Oct 31, 2012 By: Alan Member since: Aug 16, 2011
  7. emma dcosta

    emma dcosta UKBF Newcomer Free Member

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    Prices varies as if you seek a freelancers assistance or professional company, they would charge as per their rates and your requirements.
    Posted: Nov 2, 2012 By: emma dcosta Member since: Jan 21, 2012
  8. RedEvo

    RedEvo UKBF Legend Free Member

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    Web design is a service. Most service industries are based (however cleverly it's disguised) on an hourly rate. This is because the people who work in the industry expect to be paid for their time.

    So, assuming we can more or less agree on this, the cost of your website design will depend on the number of hours the designer (or design team) spends on it multiplied by the hourly rate charged.

    The hourly rate depends on many things. A one man band working from his bedroom might be able to carve a living on £25/hr. An agency will charge anything from £40/hr to £150/hr.

    A design that starts with a blank piece of paper will usually take a lot longer than a design that's based on a template or a copy of another design.

    You can decide you want the design to be perfect and as such the cost will be X hours x £25 (assuming you use a freelancer) that is to say NOT FIXED. Alternatively you can decide to spend 20 hours on the design which would cost 20 x £25 = £500. If you do this you have to accept the design that's achieved with the £500.00.

    What you can't have is what many people want that being as much design time as the job takes for a fixed fee. Sadly that's exactly what some companies offer, a business model that rarely succeeds.....

    Hope that helps.

    Posted: Nov 2, 2012 By: RedEvo Member since: May 12, 2007
  9. Websitehandyman

    Websitehandyman UKBF Ace Full Member

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    In my experience it cost about the same for a poor website as a good one and I've been involved in sites costing from nothing to £250,000

    Think of what you want from a website it's not like a car purchase you really do need something to get you from A2B. A being what you want and B being what you need. < think about it.
    Posted: Nov 2, 2012 By: Websitehandyman Member since: Nov 25, 2011
  10. josemelo

    josemelo UKBF Newcomer Free Member

    2 0

    I am a freelance web designer and I can tell you that prices vary tremendously specially in such a competitive market. I charge between £70-120/website. However there are businesses out there who charge between £500-2000.
    Posted: Nov 3, 2012 By: josemelo Member since: Nov 3, 2012
  11. Talay

    Talay UKBF Big Shot Free Member

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    But surely for £100 you must be simply rehashing a design you made earlier, akin to me selling you the format for a business plan, where we keep the body and just add in the specifics of your company.

    I'm not knocking that, as this is what most people need (not necessarily what they want), but it isn't bespoke is it ?
    Posted: Nov 4, 2012 By: Talay Member since: Mar 12, 2012
  12. josemelo

    josemelo UKBF Newcomer Free Member

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    Not necessarily, I can make bespoke designs for £100. I have a mentality of high demand and cheap rates than small demand and big rates, because in that way you will benefit a lot more. That is what I have experienced in the last few years.
    Posted: Nov 4, 2012 By: josemelo Member since: Nov 3, 2012
  13. Talay

    Talay UKBF Big Shot Free Member

    3,832 800
    OK, would you kindly post up or PM me a few examples of what you offer for this recession busting price.
    Posted: Nov 4, 2012 By: Talay Member since: Mar 12, 2012
  14. FIZIX Agency

    FIZIX Agency UKBF Newcomer Free Member

    753 239
    Prices go way, way beyond that. Those would be lower market rates for an original website; even for freelancers.

    Middle market freelancers and agencies command thousands through tens of thousands.

    That or they could be very basic designs; as in more layouts, not creative. Your not going to get an original, creative design at £100, any provider who tried would go bust trying.

    Not a dig at josemelo, but your not creating "original designs" in the sense of what designers would consider "creative design", which is also what people are often getting at. You'd burn out fast or be bankrupt.

    Simple, layout based design and template customisation is fine and a legitimate business model with a market who need those kinds of services. But to call it "original design" or "bespoke design" isn't really true.
    Last edited: Nov 4, 2012
    Posted: Nov 4, 2012 By: FIZIX Agency Member since: Jul 9, 2012
  15. kim_il_sung

    kim_il_sung UKBF Newcomer Free Member

    30 7
    I'd go with the how long is a piece of string answer.

    I have created designs for as low as £50 per site when contracted to do several sites, but I have worked on projects that are £50k + and involve teams of specialists (designers, content editors, coders, animators, etc)

    You will probably save money by using developers who specialise in open source software such as Wordpress, but it's really whatever you are comfortable with.
    Posted: Nov 4, 2012 By: kim_il_sung Member since: Nov 4, 2012
  16. J9uddin

    J9uddin UKBF Newcomer Free Member

    1 0
    I paid £800 for my eCommerce site, this was all coded and not a script.

    Currently I am paying £2000 for a larger project so prices could vary.

    My advice would be do get it professionally done as any faults would be down to them and it will contain less bugs or prevent your site from crashing which is not good for an online business...
    Posted: Nov 7, 2012 By: J9uddin Member since: Nov 7, 2012
  17. Alan

    Alan UKBF Legend Full Member - Verified Business

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    Are you sure you mean what you are saying here. All coded implies all the order processing, checkout processing, payment gateways were crafted from scratch.

    I expect you mean that the design was coded from an original design.
    Posted: Nov 7, 2012 By: Alan Member since: Aug 16, 2011
  18. benleeholmes

    benleeholmes UKBF Newcomer Free Member

    5 0
    Everything depends on the criteria. What you require, the cost is calculated upon it.
    Posted: Nov 9, 2012 By: benleeholmes Member since: Jul 25, 2012
  19. FIZIX Agency

    FIZIX Agency UKBF Newcomer Free Member

    753 239

    When you say eCommerce site, do you mean a fully fledged ecommerce suite or do you mean a simple online store (like a brochure site, catalogue and payment gateway)?

    Because if you mean a proper, fully fledged online store, it will be a pre-built solution with a custom front end design (even if it's an inhouse solution).

    What I'm getting at is, there is no way you could build something thats even slightly comparable to Magento for £800.

    Even 2k for a full ecommerce solution is cheap - again, no way on earth you are going to do a bespoke ecommerce store thats comparable to Magento for 2k.

    Not saying you are talking crap or going bargain basement, I'm just highlighting that clarity is important; because an online store can mean all manner of things.
    Posted: Nov 9, 2012 By: FIZIX Agency Member since: Jul 9, 2012
  20. MancunianCreative

    MancunianCreative UKBF Newcomer Full Member

    611 112
    Prices, service, competence and quality all vary hugely. Just as in the building trade. You'll have boba job cowboys and huge multinational project managers that build skyscrapers. Your budget will always determine where you go for those services.
    Posted: Nov 13, 2012 By: MancunianCreative Member since: Aug 26, 2011
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