How does this get Google traffic??

[crelding]

This article gets very good amounts of traffic from Google: http://www.thehealthcloud.co.uk/fish-oil-showdown/

But I cannot understand why. The content is pretty good (I think), but in terms of SEO I don't get it. The title is 'the fish oil showdown' so I can't imagine people are searching for that.

Is there any way to know which search terms people use to get to this page?

 

[fisicx]

How do you know it gets good amount of traffic?

In any case, it's the sort of content Google likes - lots of comparisons, details, good structure, links out to authorative sources and it's been around for a relatively long time.

 

[crelding]

I can see on my analytics that it is one of my best posts.

What boggles my mind is there isn't really any keyword focus, which I keep hearing is so important. Funnily enough, it was never done with the interest of getting Google traffic, but more for something to send customers to when they as questions about these products.

Since Google don't give keyword info out for Google searches, I was wondering if they was any way to see what people are searching for to land on it? Just out of curiosity.

 

[RPower]

Omega-3 is a popular topic in the health community which could be a factor. Check out google trends for variations of that phrase (and others) to show what the general popularity of those searches are. Agree with fisicx though, it's well presented and has good links.

 

[fisicx]

I can see on my analytics that it is one of my best posts.

Sorry, didn't realize it was one of yours. There are loads of great keywords throughout the post and it's been written for people not the search engines. Which is what Google has been telling us for years.

 

[webgeek]

And I can see on semrush.com that you're ranking top 20 for 100's of terms on that page.

I'd recommend that tools for giving you just a small subset of the terms a page ranks for, by country.

Typically, I'd start with this set of 134 or so results, then run a few keyword suggestion tools, plus grab all the keywords from the Google Search Console (the ones driving clicks/impressions/rankings), run them through a couple of keyword tools to get a list of a couple thousand, then run those through a rank checker like SERPLabs where you'd then know where you, and the top 10 competitors for each of those, and the search volumes, stand for the phrases in question. This is the approach (minus the search console) typically used for competitor research.

But, when you've got search console data, you know which terms are driving you Google traffic, which ones are being shown with increasing/decreasing frequency, etc, etc.

Analytics are great, but ever since the split up of data, you've got to use Search Console if you want these types of insights, for Google traffic anyway.

 

[crelding]

Ah cool thanks. It looks like its mostly brand search terms, which is interesting - cheers

 

[aanyadsouza509]

I agree with fisicx. it's the kind of substance Google likes - bunches of examinations, points of interest, great structure, joins out to authorative sources.

 

[StevePoster]

The title is 'the fish oil showdown' so I can't imagine people are searching for that. Is there any way to know which search terms people use to get to this page?

Some of the reasons are the content 'the fish oil showdown' was shown in the search results in which related to the query of the users and also Google recommend your content related to the searches as well as the usual engagement from the users.

 

[Career Guidance Charts]

omega-3 and cod liver oil is common terms which people really wants to search relevant to this page.