How do I Effectively find Clients for my Video Business?

Shez_the_video_guy

Free Member
Apr 19, 2016
14
1
London
Hello everyone,

I’m the new guy here. I’m Shez. I live in London. I create videos for a living. Thank you for allowing me to be part of UKBF community.

I started freelancing a little while back as a videographer & editor. I have a client related question.
How do I effectively find Clients for my Video Business?

So far i've tried the following
Cold approach = few clients
Direct Mail = 0
Cold Call = 1 client
Cold Email = 0 client
*cold approach is costly, time consuming, and the sales conversion rate is pretty low.


Any help would be much appreciated
 

fisicx

Moderator
Sep 12, 2006
46,822
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Advertise. ROI is excellent if they are properly targeted, well written and lead to a compelling landing page.

If you can't afford advertising then the business model might not be quite right.
 
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fisicx

Moderator
Sep 12, 2006
46,822
8
15,455
Aldershot
www.aerin.co.uk
Did you mean advertise on facebook, other social medias or adwords?
Advertise wherever your prospective clients are looking. So for example, a billboard outside an industrial estate, local radio, newspapers, trade magazines, adwords, sites like UKBF, posters on railway stations.

There is no exact answer, it all depends on the target client and the sort of services you are offering. You say you create videos but youtube is stuffed full of people all doing the same. What makes you different to everyone else with a camera?
 
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Shez_the_video_guy

Free Member
Apr 19, 2016
14
1
London
Advertise wherever your prospective clients are looking. So for example, a billboard outside an industrial estate, local radio, newspapers, trade magazines, adwords, sites like UKBF, posters on railway stations.

There is no exact answer, it all depends on the target client and the sort of services you are offering. You say you create videos but youtube is stuffed full of people all doing the same. What makes you different to everyone else with a camera?

Billboard and posters on railway stations are both good ideas but I would think the costs would be too high for me.

Here is a list of different types of videos I can create
Landing page promo
Demonstration video
Customer testimonial
Explainer/tutorial video
Video tips series

I have a proper background in film and i provide value for money. This is what i tell my clients - I personally guarantee you will be surprised by the level of production quality I can achieve on even a limited budget.
 
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Shez_the_video_guy

Free Member
Apr 19, 2016
14
1
London
what's your web site address? Have you got a youtube channel? Are you on Vimeo?

What other video outlets are you online with? Are you on all the social networks?

Where's your showreel/examples of work? Have you got any testimonials?

As a new member I’m restricted but i’ll try it this way, my website is my full name (no space) Shez hussain followed by DOT CO DOT UK.

I use Vimeo. In my opinion vimeo is for serious filmmakers.
I do have full videos embedded on my website.
I have included a director showreel, colourist and editor showreel on there.
I don’t have testimonials.

@Suzanne Smith-Byrne
@Gregory007
Thank you both for suggestions.
 
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I had a look - the website is a mess, the videos do not play properly and there are glitches in the videos. The lighting is poor and I suggest you read 'Lighting for Cinematography' by Landau and 'Cinematography for Directors' by Frost, before going any further.

THEN, when you have some killer material beautifully framed and lit, you build a proper website and target industries and groups on their home turf with mail-shots and emails featuring videos about their industry.
 
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fisicx

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Sep 12, 2006
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Vimeo?

That doesn't bode well for your busines. As Mr Byre suggests, your website is a mess.
 
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AllUpHere

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  • Business Listing
    Jun 30, 2014
    4,074
    1,684
    Got to agree with above comments. The website is very poor and will be more likely to put off visitors than encourage them to contact you. You need to formulate a marketing strategy and then build a site to suit it, not cobble together a site and then wonder how to get clients.
     
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    Shez_the_video_guy

    Free Member
    Apr 19, 2016
    14
    1
    London
    I had a look - the website is a mess, the videos do not play properly and there are glitches in the videos. The lighting is poor and I suggest you read 'Lighting for Cinematography' by Landau and 'Cinematography for Directors' by Frost, before going any further.

    THEN, when you have some killer material beautifully framed and lit, you build a proper website and target industries and groups on their home turf with mail-shots and emails featuring videos about their industry.

    Glitches? it might be your browser. I haven't had any playback issues.

    "killer material" this is a catch 22 situation, I need clients so i can create more and better work.
     
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    Shez_the_video_guy

    Free Member
    Apr 19, 2016
    14
    1
    London
    Got to agree with above comments. The website is very poor and will be more likely to put off visitors than encourage them to contact you. You need to formulate a marketing strategy and then build a site to suit it, not cobble together a site and then wonder how to get clients.

    Fair enough. I built it myself to save money. I don't have a background in web design/development.
     
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    AllUpHere

    Free Member
  • Business Listing
    Jun 30, 2014
    4,074
    1,684
    Fair enough. I built it myself to save money. I don't have a background in web design/development.

    It won't save you money, it will just prevent you from making any.

    Sites don't have to be flash or expensive, but they do need to work properly and the content does need to be used to encourage clients to contact you. At the moment yours does neither.
     
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    Shez_the_video_guy

    Free Member
    Apr 19, 2016
    14
    1
    London
    I had a look - the website is a mess, the videos do not play properly and there are glitches in the videos. The lighting is poor and I suggest you read 'Lighting for Cinematography' by Landau and 'Cinematography for Directors' by Frost, before going any further.

    THEN, when you have some killer material beautifully framed and lit, you build a proper website and target industries and groups on their home turf with mail-shots and emails featuring videos about their industry.

    Andrew is it... What is your website? I'd like to see your film & tv work.
     
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    billmccallum1957

    Free Member
    Feb 11, 2016
    2,093
    441
    How do I effectively find Clients for my Video Business?

    Oh dear.... You asked the question but don't like to responses you got !!!!

    I too have problems viewing your video's, might be down to the codecs you have used.

    I'm guessing that some of the films are student projects, not ideal for a business site, what business owners want to see is work you have done for other businesses.

    A big issue with business video's is that anyone can produce a nice looking film, but the content and call to action is far more important, some standard shots of electricians working won't really SELL the company, some talking heads inserts of customers comments would make for far more interest for the viewer. A business telling the viewer how good they are is standard (they wont make a video to tell customers they are cowboys, would they). see http://onemarketmedia.com/2014/07/15/omm-corporate-video-production-hierarchy-needs/

    Don't spit your dummy out, take on board advice from people who have been around.

    Don't forget that a university education can only give you background & theory, not real world experience in the business world, you might well know a great deal more about colour correction, composition & editing, but many of the members here run businesses, they are the people who can advise you best.

    Finally, "I offer world-class professional videos" is a rather bold claim, based on what you have on your web site, I would suspect that viewers would disagree.

    I'm certainly not a professional, my work has been in community media, but I have worked on a full length feature film and know real film-makers.
     
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    Shez_the_video_guy

    Free Member
    Apr 19, 2016
    14
    1
    London
    Oh dear.... You asked the question but don't like to responses you got !!!!

    I too have problems viewing your video's, might be down to the codecs you have used.

    I'm guessing that some of the films are student projects, not ideal for a business site, what business owners want to see is work you have done for other businesses.

    A big issue with business video's is that anyone can produce a nice looking film, but the content and call to action is far more important, some standard shots of electricians working won't really SELL the company, some talking heads inserts of customers comments would make for far more interest for the viewer. A business telling the viewer how good they are is standard (they wont make a video to tell customers they are cowboys, would they).
    Don't spit your dummy out, take on board advice from people who have been around.

    Don't forget that a university education can only give you background & theory, not real world experience in the business world, you might well know a great deal more about colour correction, composition & editing, but many of the members here run businesses, they are the people who can advise you best.

    Finally, "I offer world-class professional videos" is a rather bold claim, based on what you have on your web site, I would suspect that viewers would disagree.

    I'm certainly not a professional, my work has been in community media, but I have worked on a full length feature film and know real film-makers.

    Easy tiger, why are you so worked up. I don't recall any negative remarks towards you or your "friends". I see a lot of unnecessary hostility on this board from some of you.
     
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    billmccallum1957

    Free Member
    Feb 11, 2016
    2,093
    441
    Andrew is it... What is your website? I'd like to see your film & tv work.

    To answer your question, this was the main thing that made me want to rant a little, apart from your flippant responses to people who had trouble viewing your video's, as if it was their fault and not yours.

    Knowing how to make films is one aspect of your business, knowing how to make them work in a variety of browsers/platforms is probably more important. But because The Byre was critical of your work you replied with such a juvenile way.

    Most of what I said was intended as advice, making films is just a small part of running your business.

    One of the key elements is communication, something that you really do need to work on.

    You think this is "hostile"???? No, this is realistic advice, it just sounds hostile because you don't like it.
     
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    fisicx

    Moderator
    Sep 12, 2006
    46,822
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    www.aerin.co.uk
    Fair enough. I built it myself to save money. I don't have a background in web design/development.
    In which case you need to pay someone to build the site for you. In the same way you want people to pay you for your services.

    Your competitors will be investing considerable sums in video equipment, editing software and marketing. If you want to get clients you need to invest the same.
     
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    There is a very important issue here and one that annoys me deeply and that is the wholesale betrayal of young people and the ruining of their lives.

    But before we get to that issue, lets deal with a few points -

    What is your website? I'd like to see your film & tv work.

    If I wanted you to know who I am, I'd have told you. Let us just say that I have worked in the media right across Europe for nearly 50 years (on and off). I began at Granada TV at the age of 16 and have worked for various diverse organisations across Europe, from Pro7, RAI, RTL, BBC, Sat1, Disney and a whole host of others that I have forgotten. I have worked on band videos, corporate videos, TV series and feature films. I have worked on small hip-hop urban road shows and huge rock tours that require 30+ trucks of kit. I have also worked in the trade press and even ran a news agency.

    So Shez, trust me, if I make a comment on someone's attempt at making videos, music or any other media related activity, I do so from a position of some experience. My personal advice to you, is to go back and read and then reread those two books I recommended. I have no idea what you learned at Westminster, but your lighting and framing skills require a revisit.

    And that brings me neatly to the main issue. Education.

    Shez is typical. Every year, our educational system churns out some 12,000 Shezes. In audio and music technology alone, universities are pouring about 3,000 graduates. In film and video, the figure is about three times that.

    That is about 12,000 graduates for what is quite literally just a handful of jobs, most of which go to two colleges - music production staff are usually taken from Surrey Uni's 'Tonmeister' course. TV and film tend to limit their new intake to graduates from the National Film and Television School. Stage and live performance also look for techs from LIPA (Liverpool Institute for the Performing Arts).

    The rest get the crumbs that fall from the table.

    The big players, such as the BBC are drawing down on staff as automation and other technical developments kick in and reduce the need for skilled personnel. The days of reel-to-reel tape recorders and Steenbeck editing tables ended over a generation ago. Some of the most sophisticated software for editing film and television, creating computer graphics or editing audio is now either free or available for pennies. Computers are now so powerful that you can buy a 36-core, multi-CPU PC for a few thousand, that can edit 4K film in RAW (i.e. uncompressed) format in real time without even breaking a sweat.

    These are exciting times and new opportunities are opening up everywhere we look.

    BUT

    This flood of humanity that pours from our universities have been told that there are jobs in the media out there. This blatant lie flies in the face of TV, film and radio employing fewer and fewer staff, print is totally on its uppers and the UK music business staggers from one Adel release to the next with almost nothing in between!

    Every film studio, production company, recording studio, live sound company and broadcaster gets hundreds and some even thousands of CVs every year. I think Abbey Road, Air and Angel Studios have received a CV from almost every 'Music Technology' graduate out there - yet they just look for Surrey 'Tonmeister' grads. People have even offered us money to work at one of my companies. That is bonkers!

    So the next obvious question is, why do the main players only want graduates from two or three courses and shun the rest?

    The reason is simple - those three provide students with a rigorous, thorough and demanding education. The Tonmeister understands IT to the point where he or she can build and trouble-shoot a network. But they also understand orchestration and have to pass a musical audition and be able to sight-read a score. LIPA wants people who already have experience in stage, screen or music. NFTS wants to see a show-reel BEFORE you get in.

    And of course, all three demand a high level of academic achievement (i.e. good A-Levels in proper subjects).

    The others? Some are sort of OKish, but most are pretty dire! I have seen one university advertise its requirements for Music Technology as "one A-Level, grade D or higher, or equivalent life experience."

    In other words, if you are able to talk and are warm and also happen to be able to give us £9,000 p.a., we can waste three years of your life and give you a BA or a BSc that is not only totally worthless, but will have every sane employer slamming the door in your face!

    Graduates are therefore given a stark choice of three options -

    1. Keep on banging your head against a brick wall, trying to get a start in a business that does not want you, whilst you inadvertently develop a career in shelf-stacking.

    2. Give up, throw that 'sheepskin' in the bin and do something completely different.

    3. Start your own company, making videos, recording bands, creating that gritty urban drama masterpiece in hi-def, making corporate promos mostly for relatives and for nothing, etc., etc., etc.

    Shez, like thousands of others, went for option three. This is where the wind blows colder than anywhere else!

    The three big problems are -

    1. All the other hopefuls out there looking to sell their services. I think we get an offer to do our business video or similar beast at least once a week.

    2. A lack of business acumen and capital. All the things you need to know in order to run a business, like how to build or commission a website that sells, how to run the books, how to do your VAT returns, how to judge a P&L account. How to judge RoI, etc. is totally missing. After all, the graduate did not study business administration!

    3. A poor education in their core subject. All these bogus courses do is teach kids how to play with toys. Cameras, software, microphones, lights, all good fun. But no art and design. No study of the classical painters that created the look that a cinematographer is supposed to achieve. No mention anywhere in these courses of Caravaggio, Rembrandt, Chiaroscuro or Hopper, despite the fact that nearly all our modern imagery is based on those four painters (and others of course!)

    It is quite usual for a graduate of a Music Technology course to be totally unable to read a score or read a circuit diagram - they got a 2:1 in playing with toys, but 'Music Technology' involved neither music, nor technology!

    I have come across film graduates that have never done any ADR (additional dialogue recording - i.e. dubbing) sessions and would not know where to begin in conducting such a session (despite the fact that most film dialogue is ADR). As for the technical requirements of the various delivery platforms, or how an Atmos soundtrack is encoded and decoded, or how sound and image is digitally quantified, or even have knowledge of the various aspect ratios, the situation is often that the so-called graduate is totally clueless.

    The sad truth is that nearly all these 'sexy' vocational degree courses are just one huge con-job.

    12,000 graduates are added to the 12,000 graduates from last year and the 12,000 graduates from the year before that, looking for jobs in one of the 50 recording studios, three film studios, 20 TV studios, or ten live sound companies - none of which need many, if any, staff at all!
     
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    billmccallum1957

    Free Member
    Feb 11, 2016
    2,093
    441
    There is a very important issue here and one that annoys me deeply and that is the wholesale betrayal of young people and the ruining of their lives.

    But before we get to that issue, lets deal with a few points -



    If I wanted you to know who I am, I'd have told you. Let us just say that I have worked in the media right across Europe for nearly 50 years (on and off). I began at Granada TV at the age of 16 and have worked for various diverse organisations across Europe, from Pro7, RAI, RTL, BBC, Sat1, Disney and a whole host of others that I have forgotten. I have worked on band videos, corporate videos, TV series and feature films. I have worked on small hip-hop urban road shows and huge rock tours that require 30+ trucks of kit. I have also worked in the trade press and even ran a news agency.

    So Shez, trust me, if I make a comment on someone's attempt at making videos, music or any other media related activity, I do so from a position of some experience. My personal advice to you, is to go back and read and then reread those two books I recommended. I have no idea what you learned at Westminster, but your lighting and framing skills require a revisit.

    And that brings me neatly to the main issue. Education.

    Shez is typical. Every year, our educational system churns out some 12,000 Shezes. In audio and music technology alone, universities are pouring about 3,000 graduates. In film and video, the figure is about three times that.

    That is about 12,000 graduates for what is quite literally just a handful of jobs, most of which go to two colleges - music production staff are usually taken from Surrey Uni's 'Tonmeister' course. TV and film tend to limit their new intake to graduates from the National Film and Television School. Stage and live performance also look for techs from LIPA (Liverpool Institute for the Performing Arts).

    The rest get the crumbs that fall from the table.

    The big players, such as the BBC are drawing down on staff as automation and other technical developments kick in and reduce the need for skilled personnel. The days of reel-to-reel tape recorders and Steenbeck editing tables ended over a generation ago. Some of the most sophisticated software for editing film and television, creating computer graphics or editing audio is now either free or available for pennies. Computers are now so powerful that you can buy a 36-core, multi-CPU PC for a few thousand, that can edit 4K film in RAW (i.e. uncompressed) format in real time without even breaking a sweat.

    These are exciting times and new opportunities are opening up everywhere we look.

    BUT

    This flood of humanity that pours from our universities have been told that there are jobs in the media out there. This blatant lie flies in the face of TV, film and radio employing fewer and fewer staff, print is totally on its uppers and the UK music business staggers from one Adel release to the next with almost nothing in between!

    Every film studio, production company, recording studio, live sound company and broadcaster gets hundreds and some even thousands of CVs every year. I think Abbey Road, Air and Angel Studios have received a CV from almost every 'Music Technology' graduate out there - yet they just look for Surrey 'Tonmeister' grads. People have even offered us money to work at one of my companies. That is bonkers!

    So the next obvious question is, why do the main players only want graduates from two or three courses and shun the rest?

    The reason is simple - those three provide students with a rigorous, thorough and demanding education. The Tonmeister understands IT to the point where he or she can build and trouble-shoot a network. But they also understand orchestration and have to pass a musical audition and be able to sight-read a score. LIPA wants people who already have experience in stage, screen or music. NFTS wants to see a show-reel BEFORE you get in.

    And of course, all three demand a high level of academic achievement (i.e. good A-Levels in proper subjects).

    The others? Some are sort of OKish, but most are pretty dire! I have seen one university advertise its requirements for Music Technology as "one A-Level, grade D or higher, or equivalent life experience."

    In other words, if you are able to talk and are warm and also happen to be able to give us £9,000 p.a., we can waste three years of your life and give you a BA or a BSc that is not only totally worthless, but will have every sane employer slamming the door in your face!

    Graduates are therefore given a stark choice of three options -

    1. Keep on banging your head against a brick wall, trying to get a start in a business that does not want you, whilst you inadvertently develop a career in shelf-stacking.

    2. Give up, throw that 'sheepskin' in the bin and do something completely different.

    3. Start your own company, making videos, recording bands, creating that gritty urban drama masterpiece in hi-def, making corporate promos mostly for relatives and for nothing, etc., etc., etc.

    Shez, like thousands of others, went for option three. This is where the wind blows colder than anywhere else!

    The three big problems are -

    1. All the other hopefuls out there looking to sell their services. I think we get an offer to do our business video or similar beast at least once a week.

    2. A lack of business acumen and capital. All the things you need to know in order to run a business, like how to build or commission a website that sells, how to run the books, how to do your VAT returns, how to judge a P&L account. How to judge RoI, etc. is totally missing. After all, the graduate did not study business administration!

    3. A poor education in their core subject. All these bogus courses do is teach kids how to play with toys. Cameras, software, microphones, lights, all good fun. But no art and design. No study of the classical painters that created the look that a cinematographer is supposed to achieve. No mention anywhere in these courses of Caravaggio, Rembrandt, Chiaroscuro or Hopper, despite the fact that nearly all our modern imagery is based on those four painters (and others of course!)

    It is quite usual for a graduate of a Music Technology course to be totally unable to read a score or read a circuit diagram - they got a 2:1 in playing with toys, but 'Music Technology' involved neither music, nor technology!

    I have come across film graduates that have never done any ADR (additional dialogue recording - i.e. dubbing) sessions and would not know where to begin in conducting such a session (despite the fact that most film dialogue is ADR). As for the technical requirements of the various delivery platforms, or how an Atmos soundtrack is encoded and decoded, or how sound and image is digitally quantified, or even have knowledge of the various aspect ratios, the situation is often that the so-called graduate is totally clueless.

    The sad truth is that nearly all these 'sexy' vocational degree courses are just one huge con-job.

    12,000 graduates are added to the 12,000 graduates from last year and the 12,000 graduates from the year before that, looking for jobs in one of the 50 recording studios, three film studios, 20 TV studios, or ten live sound companies - none of which need many, if any, staff at all!

    Amen
     
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    fisicx

    Moderator
    Sep 12, 2006
    46,822
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    www.aerin.co.uk
    @AllUpHere Maybe you need to do some affiliate marketing...
     
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    Shez_the_video_guy

    Free Member
    Apr 19, 2016
    14
    1
    London
    Oh boy I thought I was signing up to UK business forum but looks like i’ve ended up in the ‘grumpy old mens club.’ Relax guys I’m not here to fight keyboard warriors.
    .

    There is a very important issue here and one that annoys me deeply and that is the wholesale betrayal of young people and the ruining of their lives.

    But before we get to that issue, lets deal with a few points -



    If I wanted you to know who I am, I'd have told you. Let us just say that I have worked in the media right across Europe for nearly 50 years (on and off). I began at Granada TV at the age of 16 and have worked for various diverse organisations across Europe, from Pro7, RAI, RTL, BBC, Sat1, Disney and a whole host of others that I have forgotten. I have worked on band videos, corporate videos, TV series and feature films. I have worked on small hip-hop urban road shows and huge rock tours that require 30+ trucks of kit. I have also worked in the trade press and even ran a news agency.

    So Shez, trust me, if I make a comment on someone's attempt at making videos, music or any other media related activity, I do so from a position of some experience. My personal advice to you, is to go back and read and then reread those two books I recommended. I have no idea what you learned at Westminster, but your lighting and framing skills require a revisit.

    And that brings me neatly to the main issue. Education.

    Shez is typical. Every year, our educational system churns out some 12,000 Shezes. In audio and music technology alone, universities are pouring about 3,000 graduates. In film and video, the figure is about three times that.

    That is about 12,000 graduates for what is quite literally just a handful of jobs, most of which go to two colleges - music production staff are usually taken from Surrey Uni's 'Tonmeister' course. TV and film tend to limit their new intake to graduates from the National Film and Television School. Stage and live performance also look for techs from LIPA (Liverpool Institute for the Performing Arts).

    The rest get the crumbs that fall from the table.

    The big players, such as the BBC are drawing down on staff as automation and other technical developments kick in and reduce the need for skilled personnel. The days of reel-to-reel tape recorders and Steenbeck editing tables ended over a generation ago. Some of the most sophisticated software for editing film and television, creating computer graphics or editing audio is now either free or available for pennies. Computers are now so powerful that you can buy a 36-core, multi-CPU PC for a few thousand, that can edit 4K film in RAW (i.e. uncompressed) format in real time without even breaking a sweat.

    These are exciting times and new opportunities are opening up everywhere we look.

    BUT

    This flood of humanity that pours from our universities have been told that there are jobs in the media out there. This blatant lie flies in the face of TV, film and radio employing fewer and fewer staff, print is totally on its uppers and the UK music business staggers from one Adel release to the next with almost nothing in between!

    Every film studio, production company, recording studio, live sound company and broadcaster gets hundreds and some even thousands of CVs every year. I think Abbey Road, Air and Angel Studios have received a CV from almost every 'Music Technology' graduate out there - yet they just look for Surrey 'Tonmeister' grads. People have even offered us money to work at one of my companies. That is bonkers!

    So the next obvious question is, why do the main players only want graduates from two or three courses and shun the rest?

    The reason is simple - those three provide students with a rigorous, thorough and demanding education. The Tonmeister understands IT to the point where he or she can build and trouble-shoot a network. But they also understand orchestration and have to pass a musical audition and be able to sight-read a score. LIPA wants people who already have experience in stage, screen or music. NFTS wants to see a show-reel BEFORE you get in.

    And of course, all three demand a high level of academic achievement (i.e. good A-Levels in proper subjects).

    The others? Some are sort of OKish, but most are pretty dire! I have seen one university advertise its requirements for Music Technology as "one A-Level, grade D or higher, or equivalent life experience."

    In other words, if you are able to talk and are warm and also happen to be able to give us £9,000 p.a., we can waste three years of your life and give you a BA or a BSc that is not only totally worthless, but will have every sane employer slamming the door in your face!

    Graduates are therefore given a stark choice of three options -

    1. Keep on banging your head against a brick wall, trying to get a start in a business that does not want you, whilst you inadvertently develop a career in shelf-stacking.

    2. Give up, throw that 'sheepskin' in the bin and do something completely different.

    3. Start your own company, making videos, recording bands, creating that gritty urban drama masterpiece in hi-def, making corporate promos mostly for relatives and for nothing, etc., etc., etc.

    Shez, like thousands of others, went for option three. This is where the wind blows colder than anywhere else!

    The three big problems are -

    1. All the other hopefuls out there looking to sell their services. I think we get an offer to do our business video or similar beast at least once a week.

    2. A lack of business acumen and capital. All the things you need to know in order to run a business, like how to build or commission a website that sells, how to run the books, how to do your VAT returns, how to judge a P&L account. How to judge RoI, etc. is totally missing. After all, the graduate did not study business administration!

    3. A poor education in their core subject. All these bogus courses do is teach kids how to play with toys. Cameras, software, microphones, lights, all good fun. But no art and design. No study of the classical painters that created the look that a cinematographer is supposed to achieve. No mention anywhere in these courses of Caravaggio, Rembrandt, Chiaroscuro or Hopper, despite the fact that nearly all our modern imagery is based on those four painters (and others of course!)

    It is quite usual for a graduate of a Music Technology course to be totally unable to read a score or read a circuit diagram - they got a 2:1 in playing with toys, but 'Music Technology' involved neither music, nor technology!

    I have come across film graduates that have never done any ADR (additional dialogue recording - i.e. dubbing) sessions and would not know where to begin in conducting such a session (despite the fact that most film dialogue is ADR). As for the technical requirements of the various delivery platforms, or how an Atmos soundtrack is encoded and decoded, or how sound and image is digitally quantified, or even have knowledge of the various aspect ratios, the situation is often that the so-called graduate is totally clueless.

    The sad truth is that nearly all these 'sexy' vocational degree courses are just one huge con-job.

    12,000 graduates are added to the 12,000 graduates from last year and the 12,000 graduates from the year before that, looking for jobs in one of the 50 recording studios, three film studios, 20 TV studios, or ten live sound companies - none of which need many, if any, staff at all!

    Andrew you’re making a lot of assumptions here. You don't really know the first thing about me or where i’ve come from. Ok so you’ve seen my website and a video but you don't know where I've worked at and what other work I've done prior to freelancing. You should never assume. You know what happens when you assume.

    I asked a marketing and sales question. If i wanted critiquing of my work I would’ve gone to a proper filmmakers forum. But since Andrew decided to comment on my work anyway, if he was brave as he was with his comments, he’d share his film work. And, if it turned out his work was actually of a high standard then i’ll happily take his comments on board.

    Some of you commented "Website is a mess". The font, the text itself, the placing of the widgets, the theme, what exactly are you referring to?
     
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    fisicx

    Moderator
    Sep 12, 2006
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    www.aerin.co.uk
    Website reviews are only for full members. If you want a critique you need to be a full member

    The Byre is very respected member of the forum. We know a lot about you from your posts and your website. In particular where you studied. The Byre explained why this isn't going to help you in your ambitions.
     
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    AllUpHere

    Free Member
  • Business Listing
    Jun 30, 2014
    4,074
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    then i’ll happily take his comments on board.

    And there is your problem. You seem to think you'd be doing him a favour by taking his comments on board.

    You're not helping yourself trying to hide the chip on your shoulder behind a bit of childish bravado. You know your videos are poor, we know your videos are poor, and anyone looking at your site will realise that your example videos are part of a student project. There is more than enough knowledge and experience on this forum to give you loads of help, and those that ask for it with good grace usually get it.

    We all have to start somewhere, but to pretend to yourself that you are making high quality videos and just need a little bit of help promoting your services is going to see you shooting yourself in the foot time and time again.
     
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    Shez - you are busily fighting the wrong battle here - and alienating people who know in the process.

    Your question was about marketing (specifically 'finding clients') - I would say that the content of your website was pretty central to that.

    Your qualifications and experience are less important but, used constructively could add value.

    In a way, I am your target - I know F all about video production, but I do know that it could, potentially add value to my business. Why not explain to me (simply) why I should choose you?
     
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    billmccallum1957

    Free Member
    Feb 11, 2016
    2,093
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    How do I effectively find Clients for my Video Business

    Again, this was your topic for your thread.

    The comments from other members cover a variety of topics from film quality to web site quality, which are essential elements of attracting new clients.

    The collective response seems to agree with these as things you need to address. It might serve your purpose if you attacked these rather the forum members, I'm sure members with knowledge would be happy to advise, but not very likely if you choose the wrong method of communication.

    If you would happier being critical of others attempts at film-making, here you go
     
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