Help..plumbers required

[Danel1984]

Hello I'm a qualified plumber with 7 years experience I hold an nvq level 2 in plumbing and also have a bpec certification in unvented systems I'm currently out of work so if anyone knows of any jobs please let me know many thanks

 

[AlexHunt]

I am genuinly looking for advice here from plumbers and not business - although that would be nice!

I setup 30 odd plumbing websites two years ago and they generate a huge amount of enquiries which I have been giving away to plumbers for free in the hope that they may want more and take up one of my services. The trouble is I always seem to give these leads away and have not managed to lease or provide a service to many of the plumbers I have given leads to. I didnt want to go the hard sell route like most other salespeople and say we can get you this that and the other - we have actually gone out and got first place rankings in Google etc and have done all the hard work. I would be genuily interested in help rather than business interest in what is the best way to do business with a plumber.

What would seal a deal in your book?
Genuine urgent enquiries?
Warm leads?
Top Organic Google Rankings?
Top Google Places Ranking?
Return on investment?
Direct Debit?
No upfront fees?
Maybe a try before you buy scheme?
Or something else?

Thanks for any ideas - i am running out!
Alex

 

[MrCloser]

You won't make you a bean like that. You are giving leads away but can't work out why people don't want to buy them instead.

Give half a dozen out as a free sample to serious buyers maybe, but you ain't a charity for low income plumbers.

I would categorise your enquiries into postcode areas first, then quote type:

boiler leads
full house ch leads
heat pump leads
bathroom leads
etc

Then confirm interest, call the punters to check details are correct and see if they are seriously interested in getting quotes for work completed within weeks/months timescale. (do this thoroughly, no use selling weak leads- call back in 6 months or bin them)

Once you have sifted the leads and asked all the right questions, they should all have a good sales conversion rate.

You need to get an idea of what the jobs are worth, say if a condensing boiler job is nearly 2k, A decent lead is worth X% of the order value. The X is negotiable depending upon order quantity, supply/demand of leads, how busy local tradesman are and your business and negotiation skills.

There are a few leads companies on here, regularly plugging themselves ad nauseam, but they are all seemingly far too important to respond to pm's unless one is ordering several hundred leads in several postcodes weekly...