L
Keep it black and white and dramatically reduce your printing costs. Make it look professional as possible on your budget, dont crowd the leaflet with too much information. Your mission is to get them to call, so you can enter dialogue and try and get them to book you.
You do not need to tell them everything, every task you are prepared to do. Generalisation should be fine.
rarely read long sentences on leaflets so don't use them. Instead use bullet points and get straight to the point.
An Attention-Grabbing Headline
Many leaflets head straight for the bin. To try and get them to read you need a great headline.
Your name/business name is NOT a suitable headline
Instead, create a headline that initiates interest, such as 'Want to take a break from the gardening chores?'... Im sure others can come up with better for you..
Find out what's important to your customers and incorporate that into your headline.
Keep your sentences short and snappy.
Bullet points also help make it easier to take in information (try using suitable graphics for the bullets as opposed to boring circles)
A picture says a thousand words, so think about using a relevant one.
You do not have to fill the whole leaflet up space makes the leaflet easier on the eye and easier to read.
Call to Action
Know what you wat people to do (call you, visit website, sms) and tell people what to do. This is your call to action and should be prominent
Tell people what to do next, make them do it, motivate them to do it.
- Call before DATE and get 1hr free
- First 20 callers will get xyz
- Limited hours available, call now
Hope some of it helps. I suggest asking people for more specific advice. Help with Headline, help with Call to action, that kind of thing and people may be able to offer more specific help. Good luck with the venture
You do not need to tell them everything, every task you are prepared to do. Generalisation should be fine.
rarely read long sentences on leaflets so don't use them. Instead use bullet points and get straight to the point.
An Attention-Grabbing Headline
Many leaflets head straight for the bin. To try and get them to read you need a great headline.
Your name/business name is NOT a suitable headline
Instead, create a headline that initiates interest, such as 'Want to take a break from the gardening chores?'... Im sure others can come up with better for you..
Find out what's important to your customers and incorporate that into your headline.
Keep your sentences short and snappy.
Bullet points also help make it easier to take in information (try using suitable graphics for the bullets as opposed to boring circles)
A picture says a thousand words, so think about using a relevant one.
You do not have to fill the whole leaflet up space makes the leaflet easier on the eye and easier to read.
Call to Action
Know what you wat people to do (call you, visit website, sms) and tell people what to do. This is your call to action and should be prominent
Tell people what to do next, make them do it, motivate them to do it.
- Call before DATE and get 1hr free
- First 20 callers will get xyz
- Limited hours available, call now
Hope some of it helps. I suggest asking people for more specific advice. Help with Headline, help with Call to action, that kind of thing and people may be able to offer more specific help. Good luck with the venture
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B
bjg123
- Original Poster
- #9
Hey, if you're struggling with the design, there are plenty of companies online who have free templates, you could try using one of them. My company, goodprint, has a fully automated system with 1000s of designs, so you could check us out if you liked. We don't currently do "leaflets" per se, but we do offer postcards, which is A6 350gsm card, which work really well as a flyer.
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Keeping your design black and white doesn't drastically decrease the cost anymore. Jobs are printed in batches to keep the cost down these days, so you can have as many colours as you like! 
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Hi there
Always remember the golden rules - What, Who and How
What do I do
Who do I do it for
How can I be contacted
If you have all of these covered in your flyer you won't go far wrong. Keep it simple and as a rule of thumb, write it once, then halve the amount of text!
If you would like my help to write something catchy please just drop me a line, happy to help
Alison
Always remember the golden rules - What, Who and How
What do I do
Who do I do it for
How can I be contacted
If you have all of these covered in your flyer you won't go far wrong. Keep it simple and as a rule of thumb, write it once, then halve the amount of text!
If you would like my help to write something catchy please just drop me a line, happy to help
Alison
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I ran a business for a while as a JV, the business marketing was 90% dependant on leaflet distribution. We used to send out 500,000 leaflets per month, it was a great learning experience.
For the design the key element is making your leaflet stand out, it is not just about the content, you need to consider the size of the leaflet also. One technique (there are many) is to use a folded A4 sheet, this looks more like a note dropped through a letter box and is more likely to be unfolded before deciding to put it in the bin ... you then get 1 second or two fro the content of the leaflet to "sell".
Another key factor is distribution. You need a reliable distributor, there are many sharks out there who do not do a good job of delivery. My suggestion is to test market response yourself, drop 1000 to 2000 leaflets (1 man days work) yourself, see what response rates are like for your chosen area, then use this to benchmark performance of the leaflet distributor(s).
For the design the key element is making your leaflet stand out, it is not just about the content, you need to consider the size of the leaflet also. One technique (there are many) is to use a folded A4 sheet, this looks more like a note dropped through a letter box and is more likely to be unfolded before deciding to put it in the bin ... you then get 1 second or two fro the content of the leaflet to "sell".
Another key factor is distribution. You need a reliable distributor, there are many sharks out there who do not do a good job of delivery. My suggestion is to test market response yourself, drop 1000 to 2000 leaflets (1 man days work) yourself, see what response rates are like for your chosen area, then use this to benchmark performance of the leaflet distributor(s).
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S
SusanP
- Original Poster
- #17
Search this forum. There have been lots of critiques of people's leaflets. Here's one thread http://www.ukbusinessforums.co.uk/forums/showthread.php?t=162791 but use a variety of search terms including leaflets, flyers etc and you'll find more.
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Start by working out your sales pitch. What are you offering? Why should they want it? Why should they want it from you? etc.
Steve
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I'd echo what others have already said...
Keep it simple. Draw people in with a catchy headline. Keep text to a minimum otherwise people simply won't read it. Perhaps use an eyecatching image.
If people are interested, they'll contact you and you can then tell them in more detail about the services you provide.
And if you decide to have it done professionally, bear us in mind.
Good luck.
Keep it simple. Draw people in with a catchy headline. Keep text to a minimum otherwise people simply won't read it. Perhaps use an eyecatching image.
If people are interested, they'll contact you and you can then tell them in more detail about the services you provide.
And if you decide to have it done professionally, bear us in mind.
Good luck.
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0
Some good solid advice above.
I agree that a very Strong Headline is essential to stop your leaflet getting trashed. Think about why your customers need your services and speak to their emotions.
Off the top of my head...
"You want your garden to look good (pride). You certainly don't want to let the neighbourhood down (anxiety). But you just don't have the time or energy to do it themselves (frustration)."
Then you provide the solution.
Add to that an Irresistible Offer and you could well be booked up until Christmas.
Give something away in your Irresistible Offer that will get you face to face with the customer. A free lawn mowing, consultation, advice etc
It'll also be easier to make a sale when you're in face to face and you've already given them something - they'll feel more obliged to give you something back in return - that's the law of Reciprocity.
So, spend 80% of your time thinking about the Headline and Offer. Show different combinations to your friends and family and see which grabs them.
Then when you've narrowed it down, do a split-test and send 500 leaflets to one set of houses and 500 to another and see which you get the response from.
There's nothing like a good test.
Hope that helps.
Robert
I agree that a very Strong Headline is essential to stop your leaflet getting trashed. Think about why your customers need your services and speak to their emotions.
Off the top of my head...
"You want your garden to look good (pride). You certainly don't want to let the neighbourhood down (anxiety). But you just don't have the time or energy to do it themselves (frustration)."
Then you provide the solution.
Add to that an Irresistible Offer and you could well be booked up until Christmas.
Give something away in your Irresistible Offer that will get you face to face with the customer. A free lawn mowing, consultation, advice etc
It'll also be easier to make a sale when you're in face to face and you've already given them something - they'll feel more obliged to give you something back in return - that's the law of Reciprocity.
So, spend 80% of your time thinking about the Headline and Offer. Show different combinations to your friends and family and see which grabs them.
Then when you've narrowed it down, do a split-test and send 500 leaflets to one set of houses and 500 to another and see which you get the response from.
There's nothing like a good test.
Hope that helps.
Robert
Upvote
0
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