Flyer design - is this any good?
- Thread starter Mojjo
- Start date
lol
If you don't know how to add it, pm me the link, I'll do it for you lol
or, if you have the link.. click on this icon here (above where your typing):
Or
Type this:
HTML:
[IMG]http://www.this is where my link is.co.uk/to my image.jpg[/IMG]
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w00t, I can't edit my post no more
If a mod see's this - please edit the ops post and insert the picture
My initial thoughts though:
The big semi circle + the large promo = doesn't look too grand.. looks like your trying too hard. (If that makes sense?)
"Immaculate homes" (at the bottom) really struggling to read it. It's too small.. and with the white border around it and such a size - it might not print too well.
^^^^ Only my personal views!
If a mod see's this - please edit the ops post and insert the picture
HTML:
[IMG]http://img293.imageshack.us/img293/3916/flyera.jpg[/IMGMy initial thoughts though:
The big semi circle + the large promo = doesn't look too grand.. looks like your trying too hard. (If that makes sense?)
"Immaculate homes" (at the bottom) really struggling to read it. It's too small.. and with the white border around it and such a size - it might not print too well.
^^^^ Only my personal views!
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I think that the original is a great design - minimalist, to the point and with a sense of humour.
Just not sure that it will print very well...
Zeal's comments are good...
for me - I would say that it doesn't come across professionally - the design is disjointed and too busy - you have lots of things happening in different places on the flyer and none are the same in deisgn / style, fonts are all different etc.
also, 2 x phone numbers done differently
Alasdair
Just not sure that it will print very well...
Zeal's comments are good...
for me - I would say that it doesn't come across professionally - the design is disjointed and too busy - you have lots of things happening in different places on the flyer and none are the same in deisgn / style, fonts are all different etc.
also, 2 x phone numbers done differently
Alasdair
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- Original Poster
- #9
Thanks Zeal for that
And thanks for the comments so far.
Perhaps I could make the circle a lot smaller and put a price in for a 4m x 4m decking/drive for example.
I did do another design without the white semi-cirlcle on and just the same image, perhaps that'll do.
And thanks for the comments so far.
Perhaps I could make the circle a lot smaller and put a price in for a 4m x 4m decking/drive for example.
I did do another design without the white semi-cirlcle on and just the same image, perhaps that'll do.
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C
Coppock
Ok... critique time sorry!
1. The offer is clear but the service is not
2. the phone numbers don't match neatly
3. immaculate homes is hard to read and making me feel dizzy with the spacing - and it's way too near to the edge. You want to leave a good 4mm from the edge for any major text.
4. Ok its pressure cleaning... but it doesn't sell the benefits.
Something that sells the benefits will see a far greater conversion rate, ie;
"Enjoy your outdoor space this summer with squeaky clean decking"
or "outdoors so clean you can eat hot dogs off"... ok that's a bit of a joke but the general idea is there.
Why do people want nice clean floors outside for summer? It's not an enormously difficult question, then put it in a way to sell your service to them.
Good luck!
1. The offer is clear but the service is not
2. the phone numbers don't match neatly
3. immaculate homes is hard to read and making me feel dizzy with the spacing - and it's way too near to the edge. You want to leave a good 4mm from the edge for any major text.
4. Ok its pressure cleaning... but it doesn't sell the benefits.
Something that sells the benefits will see a far greater conversion rate, ie;
"Enjoy your outdoor space this summer with squeaky clean decking"
or "outdoors so clean you can eat hot dogs off"... ok that's a bit of a joke but the general idea is there.
Why do people want nice clean floors outside for summer? It's not an enormously difficult question, then put it in a way to sell your service to them.
Good luck!
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- Original Poster
- #12
No that's what I want, a critique, and appreciate your constructive comments.
Ok, so now need to add a killer line to hook those 0.3% of people in
I'm loving your comments, what about
Make your house feel like a home again, let us revive your decking and spruce up your drive!'
'Make the best of what you've got, make your drive and decking the envy of your neighbours!'
'Spruce up your decking and freshen your drive and you'll the the talk of the street!'
Oh and re the phone number, the second one is the mobile number so spaced slightly diff
Thanks
Ed
Ok, so now need to add a killer line to hook those 0.3% of people in
I'm loving your comments, what about
Make your house feel like a home again, let us revive your decking and spruce up your drive!'
'Make the best of what you've got, make your drive and decking the envy of your neighbours!'
'Spruce up your decking and freshen your drive and you'll the the talk of the street!'
Oh and re the phone number, the second one is the mobile number so spaced slightly diff
Thanks
Ed
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A
aplomba
I actually like the design, but I am not a professional designer. I just looked at it as a guy who might need his patio cleaned. The thing that puzzles me is why give a random discount? People like to have a reason such as a "early bird BBQ offer". If you are giving an offer to get in to give a quote why not get round to wilko's and pick up a freebie to give out with your quote - you may find that a packet of seeds is cheaper than 15% and gets you more work.
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15% off what? The message needs to read more clearly and maybe have a from price in there too:
Give your house some kerb appeal this summer
Drive and patio cleaning from £xxx
15% off with this flyer
Call now for a quotation 0844 xxx xxx
(get a local trackable number to appeal to your local area and see how many calls you get. Once you've exhausted that area get another local number and target a different area)
Give your house some kerb appeal this summer
Drive and patio cleaning from £xxx
15% off with this flyer
Call now for a quotation 0844 xxx xxx
(get a local trackable number to appeal to your local area and see how many calls you get. Once you've exhausted that area get another local number and target a different area)
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Coppock
I'd second both of the above.
It would have been nice to print/stick the flyers (professionally) onto some decking and have "look how clean yours could be" or something similar...
but that's going to have a price tag to it...
I wouldn't offer 15% off - it's a bit of a wasted offer.
If you were to offer a free spot test or something - so you'd turn up, blast a small 1ft squared section to show them how clean it could be... that way people can see the difference first and who on earth would want a filthy deck with one foot super clean?
Just an idea - not sure if anyone else recons it would work or not.
"See how clean your decking will be with our FREE spot test"
Call 0845 *** today and we will stop by tomorrow...
That sort of thing...
what do you all think?
It would have been nice to print/stick the flyers (professionally) onto some decking and have "look how clean yours could be" or something similar...
but that's going to have a price tag to it...
I wouldn't offer 15% off - it's a bit of a wasted offer.
If you were to offer a free spot test or something - so you'd turn up, blast a small 1ft squared section to show them how clean it could be... that way people can see the difference first and who on earth would want a filthy deck with one foot super clean?
Just an idea - not sure if anyone else recons it would work or not.
"See how clean your decking will be with our FREE spot test"
Call 0845 *** today and we will stop by tomorrow...
That sort of thing...
what do you all think?
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- Original Poster
- #17
I love you all!
I'm now back on 'InDesign' and amending the design, I've made the offer more specific and with a deadline, although I do love the free hand out from wilkinsons! genius
I've also added a line to hook them in (I hope)
I would post up my updated design but.....read my first post!
Ed
I'm now back on 'InDesign' and amending the design, I've made the offer more specific and with a deadline, although I do love the free hand out from wilkinsons! genius
I've also added a line to hook them in (I hope)
I would post up my updated design but.....read my first post!
Ed
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This commits pretty much every sin in the book when it comes to leaflet design. Not to worry though, it's common.
1). No headline and nothing to grab the attention of your target prospects. Most people probably won't even glance at the leaflet.
2). Nothing to explain the benefits of using your service.
3). Nothing to explain the benefits of using you instead of your competitors.
4). No before/afters, no testimonials, no credibility.
5). Nothing which engages the readers or actually speaks to them. You're essentially shouting about 10 words at them and nothing more.
6). There's nothing there to actually make anyone use you or pick up the phone apart from that one offer
1). No headline and nothing to grab the attention of your target prospects. Most people probably won't even glance at the leaflet.
2). Nothing to explain the benefits of using your service.
3). Nothing to explain the benefits of using you instead of your competitors.
4). No before/afters, no testimonials, no credibility.
5). Nothing which engages the readers or actually speaks to them. You're essentially shouting about 10 words at them and nothing more.
6). There's nothing there to actually make anyone use you or pick up the phone apart from that one offer
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- Original Poster
- #19
RE: Spot test
I had that with a carpet cleaner once.....couldn't get rid of the guy.
"See how clean your decking will be with our FREE spot test"
Call 0845 *** today and we will stop by tomorrow...
Dam that's a fine idea, I love all these idea's so the next step is to increase my flyer from A5/6 size to A2 size!
Ed
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Or just get one local area tracking number that gets routed to your mobile when the line is busy or you are out.
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C
Coppock
If the numbers don't have an equal number of numbers..... wow that's a tongue twister.... anyhow,
if they don't align nicely then align them neatly to the right, you can also alter the kerning (spacing between letters) on indesign, so it might look alright if you increase the spaces in the smaller number and decrese them in the larger number.
Good luck!
if they don't align nicely then align them neatly to the right, you can also alter the kerning (spacing between letters) on indesign, so it might look alright if you increase the spaces in the smaller number and decrese them in the larger number.
Good luck!
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Coppock
....hmm i don't know.... i've seen worse.... a lot worse.....
Good comments though, however - the before and afters bit i'm not bothered about personally. Many people don't believe them now and believe they're all "photoshopped".
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- Original Poster
- #25
Once i've sorted on the design then i'm out on foot around the local area but going back the design I didn't realise just how much effort goes into the design!
Thing is i don't want it to appear too cheesy,
'I say, you buy one , you get one free' (if your remember that ad - young Bill Bailey loo-a-likey)
Thing is i don't want it to appear too cheesy,
'I say, you buy one , you get one free' (if your remember that ad - young Bill Bailey loo-a-likey)
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The design isn't awful. I have seen far worse too. You can't really go too far wrong with a simple design, which is a good thing.
However, what I'm referring to are the basic rules when it comes to leaflet designs which actually work and create a sales reponse. They're more to do with the content than the pretty designs and colours.
In fact, you could take much of the current design, add in the important content elements and create a leaflet which works well and brings in clients.
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Design is not simple which is why there are design companies
And while I agree with Scott-CopyandDesign that content / positioning of the leaflet is very important - the design is equally important... you want someone who doesn't know you be prepared to let you into their house / property and spend money with you. The more professional you appear the more chance they will say yes - look amateur and it will raise concerns - why put anything in the way for them?
Alasdair
which is why there are design companies And while I agree with Scott-CopyandDesign that content / positioning of the leaflet is very important - the design is equally important... you want someone who doesn't know you be prepared to let you into their house / property and spend money with you. The more professional you appear the more chance they will say yes - look amateur and it will raise concerns - why put anything in the way for them?
Alasdair
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I would strongly disagree with that. The design is very important yes, but it's nowhere near as important as the content. You could have a brilliant looking design, but if you get it wrong on the most important content rules, then you could easily get no response whatsoever. A design can only say 'we're professional'. It can't do anything else.
On the other hand, you could have a basic, simplistic design which hits the nail on the head when it comes to selling and brings in a great response. What you say on your leaflet can literally mean the difference between plenty of sales and virtually none.
Of course, it does depend what 'amateur design' means. If you throw together a leaflet with neon pink and green colours, 6 different fonts and pixelated images, then it probably wouldn't do very well no matter how good the wording is. However, if you can follow basic design/readability rules and create something which looks fairly decent, then it can provide good results if you provide the right message to the reader.
Mind you, it still baffles me how many businesses create basic looking leaflets with the business name as a headline, a single-sentence description of what they do and a phone number.
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We are prob. not saying anything fundamentally different - I said design is equally important, not more - my belief in the business value and the design being of equal importance is the key driver for my business - hence why we are involved in strategic business design.
but stand by my point that if the design looks amateur then that is how your business will come across - just reality of how people will perceive it, and trust me the design so far says amateur
As for content - depends on the business, some get away with a logo on a page and nothing else but they probably have an internationally recognised brand already
for most of the rest slightly more is needed... I made no comment on that specifically as you had already made some good comments - but to say that the design as now is fine is wrong Alasdair
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Hi Everyone,
I'm a graphic design and printer so heres a question for you and then what I think.
Do YOU like the design? If you don't like it then the designer hasn't done there job, I keep designing until the client is 100% happy.
I can see what they were going for but from a distance it would be difficult to see and its not that clear to be honest. Also as its been said before it wont print that well as its all the similar colours and again it wouldn't be very eye catching.
Hope that was helpful and not mean
If you need anything designed I can give you a quote, just go to my website www.weeprint.co.uk and send me a message from there.
I'm a graphic design and printer so heres a question for you and then what I think.
Do YOU like the design? If you don't like it then the designer hasn't done there job, I keep designing until the client is 100% happy.
I can see what they were going for but from a distance it would be difficult to see and its not that clear to be honest. Also as its been said before it wont print that well as its all the similar colours and again it wouldn't be very eye catching.
Hope that was helpful and not mean
If you need anything designed I can give you a quote, just go to my website www.weeprint.co.uk and send me a message from there.
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