Hello from "The Client Attraction Expert"

[Janebert]

Hi Everyone,

Am glad to have finally found a UK-focused forum for like-minded business people (most forums seem to be in the US)!

My name's Jane and I run a company called Attractioneering. "What is Attractioneering?" I hear you say. Basically, it's the art and science of attracting clients, specifically designed for small consulting, coaching and professional services businesses who want business to come to them rather than having to chase after it.

I've designed a very affordable coaching programme to help people learn how to do their own low-cost, client-attracting marketing, with my guidance, support and expertise. I also help clients to turn their websites from wimps into winners - instead of gathering dust in cyberspace, their websites become lead generation machines.

My clients get great results with this approach. One client went from working part-time in her business, earning low fees and wondering how she was going to pay her bills to working full time, being fully booked and actually outsourcing work to other consultants in a matter of 3 months.

If you would like to know more about my approach, please come to my website and grab your free copy of the Attraction Marketing Starter Kit - more details in my sig file.

I look forward to learning from everyone here, and contributing my knowedge to discussions.

Jane

 

[creospace]

Welcome Jane to the forum, looks interesting stuff you have there. Hows the business going?

Gary

 

[Rob Holmes]

Hi Jane,

Welcome to UKBF

I hope you enjoy being part of the community!

EDIT> Your name was stuck in my mind from somewhere before - now I know, The Copywriters board

Rob

 

[Janebert]

Hi Gary,

Thanks for asking - business is going great, but could always do better!

Jane

 

[Alpha]

Hi Jane and welcome to the forums

You have an extremely interesting business concept which I am sure that many members on these forums can benefit from.

I look forward to seeing your contributions.

 

[SanaerJewelleryCreations]

Hi Jane...

I probably could do with some guidence from you,I design and make jewellery and am about to start a Ltd company in a few weeks...although I have dealt with customers...being more of an introvert rather than an extrovert,I always feel a bit out of my depth at times...

Some days you feel on top of it all,and you could sell ice to the eskimos...and on other days,you start to get negative doubts creeping in...

I will have a more in-depth look at your website,and check out the freebie that your offering!!!!!!!

All the best Adrian.

 

[clairemackaness]

Hi Jane,

Your service sounds very usefull to me, but I am always wary of sites that make you register to find out more, it suggests an element of secrecy or that theres a catch.

I would like to know what it will cost me to go forward, after I have used your free product.

Claire

 

[RSL]

Welcome to the site! Hope its all going well so far and you find the forums useful!

 

[Janebert]

Hi Everyone,

Thanks for the warm welcome - much appreciated.

Jane

 

[Janebert]

Your service sounds very usefull to me, but I am always wary of sites that make you register to find out more, it suggests an element of secrecy or that theres a catch.

I would like to know what it will cost me to go forward, after I have used your free product.

Hi Claire,

Thanks for the feedback. I've been meaning to get around to putting a bit of audio on my homepage to explain "the catch", as you are the second person to bring this up as an issue. I think it's a bit of a British phenomenon to have this reaction - people from other countries don't appear to be as sceptical.

Is there a catch? Yes, but it's a small one. The catch is that I use my free materials to build my subscriber list, so if you sign up at my site, then you will also receive my ezine with further "nuggets" of marketing wisdom, advice, tips and tools. You can unsubscribe any time (although obviously I'd prefer it if you didn't!), so in the end there is no catch. You get to keep the free materials either way.

This is a marketing model used extensively by service providers in the US, but has been a bit slower to catch on over here. It works incredibly well - because in the end, it's actually a benefit to the work I do with clients the more that they know about my approach and how they can do their marketing before they speak to me.

For those that don't want to subscribe, there are free articles on the site, and I'm in the process of creating a blog with a sort of "marketing thought du jour" theme to it.

The reason there is not more information about what I do is simply because I haven't finished writing it yet! No big secret and nothing to hide. I'll come back and place the link once I've done that.

Here's a comment on my free materials from one happy camper:

"I am very impressed. Very. I like particularly that you're using the techniques you describe so that I can see they work and how they work even while I'm reading them."
Caroline Petherick, www.the-wordsmith.co.uk

Jane

 

[Alpha]

Claire

i'll personally vouch for the fact that there is no real catch and I would advise you to sign up.

Even the free material you will find very useful and thought provoking.


Jane

Your style reminds me very much of a number of presenters I have met on seminars particularlt Speakers International.

I would highly recommend people on the forums at least signing up for the free stuff.

 

[Jayne]

Hi Jane,

Welcome to the forum

Jayne

 

[Janebert]

Hi Alan,

It's very sweet of you to be so kind about my marketing materials.

Could I quote you on my front page, along with the other testimonial that's already there?

Jane

 

[easy]

Hi Jane

Welcome to the forum.

I'm one of life's sceptics I'm afraid. If you are giving away something for free, I presume it's not worth anything (or very little at any rate). At the end of the day, you are after my money.

And if you have developed a system that brings clients to you, rather than you having to chase after them, then why aren't you on a beach with a cocktail and a laptop.

It's just occurred to me that you might be on a beach .... Sign me up quick!

All the best,

Robert

 

[Janebert]

Hi Rob,

Thank you for the insight into how your particular mind works.

Welcome to the forum.

I'm one of life's sceptics I'm afraid. If you are giving away something for free, I presume it's not worth anything (or very little at any rate). At the end of the day, you are after my money.

Would you prefer that I charge you $25 for it? Would you buy it then?

Some of us have learnt that giving something away for free up front doesn't damage us in any way whatsoever - quite the reverse. Am I after your money? No - not yours. I am after money? Well, not in the sense of trying to extract it by manipulation or by being disengenous.

So, let me ask you this. If I gave you a way to make a million pounds, and asked you to give me £100k, would it be a fair deal? Would you see that as a fair exchange of value?

To be honest, I find your comment sad and rude. Do you not provide sufficient value to your clients for them to feel that the money they invested in you was worth every penny? If so, why would you assume that someone offering something for free was trying to rip you off?

You can't be sure that I'm not on a beach sipping cocktails. Whilst sitting on a beach sipping cocktails is something that would only appeal to me for very short periods of time, what I aspire to is living where I want to live, and working the kind of hours I wan't to work, dressed the way I want to dress and feeling generally relaxed.

I've pretty much achieved all of that. I'm not at the end of the rainbow yet, but as long as I help enough other people get to the end of their rainbow, then I know I'll get to mine.

Jane

PS Attractioneering is a sceptic-free zone. It's my experience that sceptics can't be helped because they'll never buy into their own grander dream, and they'll never trust enough other people to help them get there.[/quote]

 

[MSOMedia]

Hi Jane, welcome...again! I look forward to reading through your website.

 

[easy]

Yikes - wasn't trying to be sad or rude!

You've read an awful lot into a couple of lines! Sorry to have upset you - certainly not intentional.

 

[MSOMedia]

Hiya...me again...

I have to say I agree with Jane. There's a reason why people give things away for free...it works! Newsletters, reports, gifts, it's all good practice if done the right way I think.

 

[Janebert]

At the end of the day, you are after my money.

Quite a bold statement; quite rude to someone you don't know. Would you say things like this to people you met face to face for the first time at a networking meeting?

Anyway, look, it's as simple as this: a very respectable proportion of people that come to my website do not fear that by signing up I will somehow forcibly extract all of their hard-earned out of their bank accounts and into mine. My approach gets results - simple as. Why does it work? For the very fact that I'm not asking them to buy anything at all. I'm making an offer - get this free stuff in exchange for your contact details. You want it, you don't want it - your choice.

On the other hand, I've met many people at networking events who have that desperate air about them, and quite obviously do want my money. Guess where I go? As far away as possible, because there's nothing so unattractive as a desperate, needy person.

I don't think I've ever chased anyone for a sale in my life. Never needed to.

Jane

 

[Alpha]

I'm one of life's sceptics I'm afraid. If you are giving away something for free, I presume it's not worth anything (or very little at any rate). At the end of the day, you are after my money.

Ooops Rob you dropped yourself right in it there

After all the whole Ethos of these forums is a free exchange of information (although I'll readily admit that there are some who would disagree).

Does that mean that any advice given on these forums is worthless?

 

[easy]

Now look - I have obviously said something that is being misinterpreted here.

Jane - I never, as you mentioned in an earlier post, meant to suggest that you were ripping anybody off. I never said anything of the sort. People come to this forum all the time looking for feed back on their web sites and I have seen arguments break out before when unwanted comments are made. I know you weren't asking for any feedback, and I am certainly sorry I gave any.

There is nothing wrong with being sceptical about free offers. They are usually made for a reason. If life hasn't built some scepticism into you then you are lucky. As for my comment that you are after my money, I once again apologise if this came out the wrong way. But you started this thread by offering an "affordable coaching programme" so, even if we were standing face to face, I really don't see anything wrong with what I said.

Alpha - not for the first time, I agree with everything you say. I do appear to have dropped myself in it! And no, I do not mean that free help and advice in this forum is worthless. I have spent, literally, hours helping people here - even calling people to talk through their IT problems. I hope, in fact I know, that my help was not viewed as worthless.

Jane, I have obviously upset you, and I apologise again. But I am not rude, which you have now restated since my first apology - and I respectfully ask that you let this matter drop.