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What is the search term you used?
There's only so much info you want potential competitors knowing about.
Let's just say I'm seeing a whole bunch of sites in various searches that are anti SEO sites, i.e. have little or no of the on page aspects within the pages, virtually no links...they are as far from being SEOd as they could be.
The plus side is we have found lots of new potential competitors.
Side stepping your irritating reply..
In those cases they may be employing cloaking or other black-hat SEO naughtiness.
There's only so much info you want potential competitors knowing about.
Let's just say I'm seeing a whole bunch of sites in various searches that are anti SEO sites, i.e. have little or no of the on page aspects within the pages, virtually no links...they are as far from being SEOd as they could be.
The plus side is we have found lots of new potential competitors.
Google changes its serps all the time. I wouldn't waste time worrying about them and trying to analyse, just focus on building USEFUL content.