Google Traffic 50x Higher Than Yahoo/Bing Traffic

david64

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Mar 17, 2009
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I don't pay much attention to Analytics, but after getting several emails from Arabs today, I decided to have a look to see where they might have come from. I can't tell, but I did notice today Google Analytics has reported only 480 referrals from Bing/Yahoo and 24,271 from Google, 50,564% of Microsoft's offering.

This is something I've had with all of my own sites and client's sites for 10+ years - tiny traffic from Bing/Yahoo. The traffic to the site is from all over the world; and Yahoo/Bing's market share is about 20%, thus I would expect about ~5,000 hits, rather than 480.

Does anyone have any tips for increasing traffic from Yahoo/Bing?

This will be made difficult by me not wanting to share my URL.
 
I don't pay much attention to Analytics, but after getting several emails from Arabs today, I decided to have a look to see where they might have come from. I can't tell, but I did notice today Google Analytics has reported only 480 referrals from Bing/Yahoo and 24,271 from Google, 50,564% of Microsoft's offering.

This is something I've had with all of my own sites and client's sites for 10+ years - tiny traffic from Bing/Yahoo. The traffic to the site is from all over the world; and Yahoo/Bing's market share is about 20%, thus I would expect about ~5,000 hits, rather than 480.

Does anyone have any tips for increasing traffic from Yahoo/Bing?

This will be made difficult by me not wanting to share my URL.

I don't know what country you target your advertising but for all others than US and JP (for yahoo only) just forgot about Bing and Yahoo, your effort is not worth it.

For US market Bing begins to play an important role in search engines market with over 20% of share.

One important tip for SEO for yahoo and Bing same time is to register domain name with your targeted keyword, and drive old school Google SEO - I mean put high pressure on anchor, and make sure you backlinks are placed on top domains names (no subdomains) including every single subpage of this website.

You should see significant impact while driving SEO this method for BIng and Yahoo.
 
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Bing and Yahoo still exist? :eek:

:)

I don't know what country you target your advertising but for all others than US and JP (for yahoo only) just forgot about Bing and Yahoo, your effort is not worth it.

Thank you for the advice. I had a feeling that Yahoo was still depending on basic indicators. Lookings at my main terms, the Yahoo results are pretty flaky and do appear to be overly reliant on keywords in the URL.

Traffic is very spread out throughout the world, with big leaning towards the Anglo-Espanol-sphere:

https://cdn.pbrd.co/images/mmjecvK.png

I don't know who owns the site that get the 10% Yahoo/Bing market share in the UK. The best I have in my analytics is < 2% traffic from Yahoo/Bing as compared to Google.
 
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As above, you can see good traffic in targeting the US market, but it varies depending on how tech savvy your target audience is, and whether they know how to change their default search engine to google. Worst case you'll see 20% of the traffic, but if your niche lends itself to the older generation you can see much more. Maybe 30 - 40%, which is obviously worth anyone's while.

As said, build EMDs on .com domains hosted the US and target them aggressively with anchor text links...
 
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Yahoo results are exactly the same as Bing results as Yahoo uses Bing to power its search. Results on Bing usually are quite close to Google's so whatever you do to optimise for Google normally also has a positive effect on Bing and Yahoo traffic.
 
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For keyword like: "teeth whitening London"

Bing:

http://www.bing.com/search?q=teeth+whitening+london&go=Prześlij&qs=n&form=QBRE&pq=teeth+whitening+london&sc=8-21&sp=-1&sk=&cvid=E98C691F54514B73B6D1ACA0CFAB8DA8

london-teeth-whitening.co.uk
harleyteethwhitening.co.uk
teethwhiteninglondon.org
teeth-whitening-london.brightwhitesmiles.co.uk

4 domains with keyword included

Google:

https://www.google.co.uk/#q=teeth+whitening+london

1 domains with keyword included

snowteethwhitening.com

There are many examples for Bing that all 10 results are occupied by EMDs domains.
 
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Does anyone have any tips for increasing traffic from Yahoo/Bing?

Obviously Google is the major search engine and there is no surprise that the traffic is too high compared to other search engines. However, we still need other SEs traffic to widen the influence of the site and this is to maximize the opportunity to reach our target users.
 
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One of my clients' revenue streams over the past 12 months has reported in at 60% Google, 35% Bing / Yahoo sources, which did suprise me.

Then - I thought about the fact that Windows always tries to get you to set your search engine to Bing as default so this helps Bing/Yahoo more than ever.

I had a right old time setting up Windows 10, I had to use my old Live account to sign in, and then adjust the settings to make Google default and install Chrome / Firefox and stop IE.

Some people don't know how to change settings on their computers so only use Bing as a search engine.
 
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Results on Bing usually are quite close to Google's so whatever you do to optimise for Google normally also has a positive effect on Bing and Yahoo traffic.

What a load of hooey. The two are so far different it's like night and day. If you think they're so similar, try only using Bing for a month. It's like jabbing yourself in the eye with a stapler, repeatedly!

Bing relies on meta keywords, still, plus weights meta descriptions having keyword rich content differently than Google. Bing rewards EMD's much more greatly than Google, and the list goes on and on.

There's probably 10 or 15 key differences which you'd find if you A) did some searching and listened to those who are trustworthy and have tested this stuff out, or B) did your own testing with some crash test dummy domains.
 
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I did notice today Google Analytics has reported only 480 referrals from Bing/Yahoo and 24,271 from Google,

Does anyone have any tips for increasing traffic from Yahoo/Bing?

Those figures approximate to my own and I think that the problem is that not enough people use Bing / Yahoo which in my own case is unfortunate as my site ranks much better in Bing than it does in Google.

No amount of optimisation of your site will make your customers use Bing instead of Google
 
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How can you seriously say that?

Please show me evidence to back up this ludicrous statement.

I can say that because I know for a fact that Bing has been slapping sites down for keyword stuffing the meta keywords and if a change to that bit of meta tag content can critically impact search rankings on Bing, then it's impossible to ignore.

Evidence? As if hearing it from me is ludicrous, but if someone else says the same thing, then it's a fact.... Face it, your mind is made up @justinaldridge - I'd hate to confuse you with the facts.

Examples of people saying much the same thing:
1) http://forum.webflow.com/t/the-seo-meta-keywords-field-to-be-removed-from-webflows-ui/22336/4
December 2015, Revolution said, "we were hesitant at first...- our testing indicated (and still does) that bing and yahoo still checking meta-keywords. (for us) removing the meta-keywords has had little to no traffic different from Google... - however, some of our bing and yahoo placements have dropped a bit."

2) On the same URL, you'll see corroboration from Nosher, "I agree that we should all follow Google, but I also agree with Revolution on "our testing indicated (and still does) that bing and yahoo still checking meta-keywords"

3) https://www.quora.com/Can-meta-keywords-and-meta-description-still-use-in-seo
Shobhit said, "If we talk about meta tag keyword,after some new updates now google don't give much importance to keyword tag. But some search engines like Yahoo and Bing still give importance to this tag."

4) http://www.practicalecommerce.com/articles/91427-SEO-Why-Is-Metadata-Important
August, 2015, Jill Kocher said, "Bing may still use them, but only as a spam signal. In other words, too many irrelevant keywords in this attribute may actually harm rankings in Bing."

5) http://www.uk-websitedesign.co.uk/?p=10
Duane Forrester, a Bing employee, stated, "I’ll make this statement: meta keywords is a signal. One of roughly a thousand we analyze. Getting it right is a nice perk for us, but won’t rock your world. Abusing meta keywords can hurt you."

Danny at SearchEngineLand emailed Duane to confirm...
"Search Engine Land emailed Duane asking if this comment was true. Duane replied with the following:"
"Yeah, you’re pretty much bang on Danny. In fact, it’s not like we’re actively trying to encourage folks to start using the tag. And you’re right – the scenario I describe is more of a spam signal, which ultimately leads to rankings (or not, as the case may be)."


If Bing says it's one their 1000 signals and that it can ultimately impact your rankings, and if 5 of the top 7 search results on Google are pointing to the statements above when people search for information about Bing using meta keywords tag, I'm thinking confidence is high in that intel being accurate.

I'm not sure how ludicrous you find that statement, now. But you coulda done the search and legwork in 10 minutes yourself to compile this research.

Again, my own testing confirms with the 5 points above have stated - meta keywords are a consideration for Bing SEO, whether it's anti-spam or pro-rankings.
 
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I haven't got time to read your dissertation of a post but if you read carefully what Duane is saying is that if you abuse the keywords tag it can negatively impact your rankings. That's the effect it has.

That's always been the case and we discourage clients from using the tag at all.

But there is no ranking boost having keywords in the keywords meta tags.
 
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You need to look at increase keyword visibility on these search engines that would help then potentially introduce a Remarketing strategy.
 
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This is not much of a surprise to me. Google being a search engine giant will anytime have higher traffic. Well yeah, Yahoo and Bing to continue to exist as Bing constitutes around 5 to 7 percent of market share.
 
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