google keyword tools

[Jon236]

Hi,

I'm using both the google adwords keyword tool and the google 'search based' keywords tool to do some keyword research. However, they both differ dramatically. How do you guys usually work out what a reliable figure is for keywords? the search tool will say a keyword has 380 local searches, but the adwords will say it has 1800 local searches. Obviously there is a big difference...but do I just split the difference to find the real search figure, or what?

 

[RedEvo]

cross reference with a non Google tool perhaps and watch those match types.

d

 

[headshotlondon]

I use Adwords one. I guess just use overall results to give you an idea.

 

[jamie1183]

I generally use the Google Keyword tool, it should give you a pretty good indication of what people search for, also the level of competition, try targetting key phrases that are abit longer.

I currently manage adwords accounts and monitor the keywords for a number of clients and majority of the searches are longer key phrases rather than 1 or 2 word searches.

 

[jamie1183]

I generally use the Google Keyword tool, it should give you a pretty good indication of what people search for, also the level of competition, try targeting key phrases that are abit longer.

I currently manage adwords accounts and monitor the keywords for a number of clients and majority of the searches are longer key phrases rather than 1 or 2 word searches.

 

[LloydBurrell]

One possibility is that Adwords returns results from Google and Google's partners', whereas the keyword tool you use only returns Google results. I'm just guessing here, but this would make sense.

 

[fisicx]

Don't regard any of the figures as being absolute. Use them as a comparison only.

Also remember that these may not be converting keywords. They will include all those doing what you are doing, those looking for information, your competitors checking up on their ranking all all sorts of other drive-by searchers.

 

[headshotlondon]

Hi again. I have checked and Google Search tool is an old tool that Google are about to remove. Google also directing everyone to Adwords tool. So, the adwords tool will display the correct results.

 

[johnrobertusa]

Hi,
Google keyword tool helps to select right keywords for our website..some of tools are provide like google keyword tool.But google gives excellent service compare than other..

 

[OldWelshGuy]

use them as a guide to relative popularity, not as an absolute figure of expectancy.

if you want absolutes, then run an adwords campaign set to exact match only.

 

[jamiec8]

Search based keyword tool returns results from Google search only

Adwords keyword tool returns search volumes including Google properties like maps, images, froogle and gmail.

Hover over the ? mark 'about these results' explains it all there.

Cheers,

Jamie.

 

[richlaff]

Even I have tried out with both google adwords keyword tool and the google search based keywords tool , they both gives me different result. But now I ma going to stick with google adwords as I am getting good results from it.

 

[Probafix]

It's important to remember that the only terms that Google's Keyword Tool will give you are terms based on ones you type in. This means if you're off the mark on any of your assumptions for words your site should focus on, the results you get may not be relevant.

 

[SarahPerez10]

I'm working on Google Adword Keyword tool

 

[jamie1183]

Hi,
These tool looks fine. Thanks for sharing!!!!!!
You can also fine some interesting tools at Siteopsys. TO know more you can visit Siteopsys.com

Usually nice to introduce yourself to the forum before suddenly promoting link

 

[CraigieDD]

use them as a guide to relative popularity, not as an absolute figure of expectancy.

if you want absolutes, then run an adwords campaign set to exact match only.

Sound advice. Test and measure. This is the only true way to measure your traffic.