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Good story for a press release?

  • Thread starter Thread starter YMW
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YMW

I've read that when writing a press release you need to find an angle or write a story that will interested your target audience. I was wondering if overcoming some sort of personal trial or disability would make a good angle? Not in a 'sympathy' way, not trying to get sympathy but more like 'look what we've achieved regardless of personal disadvantages'???
 
In short, the answer is yes!

Personal stories are particularly of interest to consumer magazines, dependent on your age and sex, ie the woman's own or anything in that target sector.

Rather than just a press release it would be worth you contacting them direct and 'pitching' the story idea to them and if they are interested they will take it from there.

Good luck and let me know if you need any help
 
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It depends on how unusual the story is - have lots of others overcome similar disadvantages or is your story truly unique? The more unusual the story the more interested the press will be.
 
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This will depend entirely upon the target publication. Read the publications you wish to target to establish whether or not they run personal interest story's or triumph over adversity stories. Start local, that is usually a good test to gauge interest and these stories, if unusual enough often get picked up by the nationals.
 
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I think those sort of stories always do well in local press, but also consider the soft lifestyle press like women's weekly mags - they're always into hearing about that sort of thing and have a huge circulation......
 
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Lifestyle is a great area to target but you must always have your readership in mind. It's always nice to get your name in the press but you must think of it in terms of ad spend, good PR will give you good visibility but if its to the wrong targets no one will buy your product.
 
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dunners8021 said:
I think those sort of stories always do well in local press, but also consider the soft lifestyle press like women's weekly mags - they're always into hearing about that sort of thing and have a huge circulation......
Click to expand...

This is one area I am considering, as it combines my target audience and my lifestyle too, just looking for a good angle. Does anyone on here have experience of dealing with women's mags from a press point of view?
 
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Do a bit of research - find the magazines you want to target and contact them yourself. It takes a little time but well worth it in the end and no one can wax lyrical on your business better than you. Think of a good human interest angle and approach the mags one by one.
 
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When writing a press release you need to catch the reader within the first 10 seconds. The amount of press releases I get sent to then send out to the media that are real bad is incredible. I have to keep telling my clients that they need to pretend they are receiving the press release and what would keep them reading.

For example, you receive a press release with the heading womens charity raising money for hospital - ok so you get this and you think, not another press release about raising money, but if you got a press release saying, hospital to sell husbands for charity- then you would read on. You have to remember the person at the other end receives hundreds of press releases and does not have the time to go through each one, so the title has to catch them and then the first paragraph has to have them hooked. If you do not do the first two then it does not matter how many press releases you send out, you will be wasting your time
 
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