Getting your business known

[love2hire]

What is the best way to get people to know your business is out there?

All ideas welcome

 

[ethical PR]

Put together a PR /marketing plan to identify

• Who are your potential customers and those who influence them
• Why should they buy from you rather than your customers
• What action do you want your customers to take as a result of your communications
• What are the most effective communications you can use to reach your target audience within the budget, timeframes and expertise you have available

PR and marketing isn't a one size fits all solution to building your business.

So for example if you are offering music, sports or clothing aimed at young people you would use very different communciations tactics, than if you were running a campaigns aimed at say first time mums or the over 60's.

Business Link has lots of useful information on putting together a plan, and marketing and PR guides they also have free courses you can go on.

You can also look at Marketing Donut and www.cipr.co.uk

 

[That Guy]

Erm, how about not having an error message on your site saying

"Unable to connect to database server!"

Like yours does

 

[webteameu]

I guess, the party is on Google page 1 these days. Maybe even the top 5 listings.

1) Find out what words or phrases people are searching for within your industry.

2) Check how many hits those words got last month, or even beyond.
Google has a useful tool, but as I have not made 15 posts yet I cant post the link.

3) Create an adwords campaign or organic seo campaign based on this info.

Hope that helps

webteameu

 

[termsandconditions]

I agree with webteameu that the party is at the top of page one for popular search terms. Trouble is the competition for top slot is very stiff unless you 'localise' your SEO efforts so that you are found well in your local geographic area.

Good Luck!

 

[monthlylocal]

Ignore me, posted in wrong thread. ooops

 

[love2hire]

Erm, how about not having an error message on your site saying

"Unable to connect to database server!"

Like yours does

Thanks for pointing that out! - yes we are experiencing some server problems at the moment but will be sorted out soon. I know not great but hey it can happen

 

[love2hire]

Erm, how about not having an error message on your site saying

"Unable to connect to database server!"

Like yours does

Haha..same back.....yours states "the store is currently offline, come back soon!"

 

[webteameu]

You may have the best business in the world, but if no one knows about it, all you will have is the best business in the world. Well known cliche : )

webteameu

 

[David Morson]

The simplest way is that "Use all marketing campaigns including advertising" and choose the best medium to get people know your business depending upon your business and its nature.