Gaining customers
- Thread starter Skygeon
- Start date
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That only works if people are looking on social media for holidays.
If I wanted to go on safari I'd be looking on Google or using reputable companies like Exodus and Explore. I might look at Trivago or Bookings.com.
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Yes they do. But if you want to attract customers you need to been seen in the places they are looking. Your prices may be competitive but if nobody knows you exist you won't get any bookings.
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It's a good starting point have you approached any, to directly promote ourself and/or research what media they use
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A free source is Linkedin. If it's done in the right way, you can find great customers on there.
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Many years ago I did a 'safari' with Abercrombie & Kent to the Serengeti. The group, (mostly not known to each other), comprised folk with very different ages and backgrounds - all we had in common was the ability to pay for an up-market trip.
One section of our party was a group of anaesthetists travelling together. As an aside, they were an absolute pain in the arse - a bunch of little Englanders who treated the local staff like rubbish.
Moving on, it occurs to me that your target market might be groups of relatively affluent professionals so it could be worth getting some high-quality leaflets printed and sticking them up in places like hospitals, golf clubs, tennis clubs etc inviting people to form their own group and offering group rates.
Just a thought.
One section of our party was a group of anaesthetists travelling together. As an aside, they were an absolute pain in the arse - a bunch of little Englanders who treated the local staff like rubbish.
Moving on, it occurs to me that your target market might be groups of relatively affluent professionals so it could be worth getting some high-quality leaflets printed and sticking them up in places like hospitals, golf clubs, tennis clubs etc inviting people to form their own group and offering group rates.
Just a thought.
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- Original Poster
- #14
Thank you
Thank you so much for your input.
I totally understand you didn't have enjoyable experience due to having different group of people.
My aim is providing authentic experience as I am working with the local
I would not want to group different people together.
My aim is having only 1-2-1 experience or if it's a family or friends book together then I will not mix them. When you pay reasonable amount of money you except quality
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There are many tour companies operating in the UK offering all sorts of safaris and other excursion holidays around the work. All of them spend money on marketing.
You have been given lots of ideas on how to target potential clients but they all need financial investment.
For example, if you are offering golfing trips you need to advertise in the many golfing magazines, websites and so on. You could get posters printed but you then need to pay someone to visit the golf clubs and ask for them to be hung up in the lobby.
I’m assuming you have a really slick and professional website, google business profile, ABTA and ATOL protection, can arrange flights, transport, hotels, cope with allergies and special needs etc. People need to trust you can deliver before parting with their money.
You have been given lots of ideas on how to target potential clients but they all need financial investment.
For example, if you are offering golfing trips you need to advertise in the many golfing magazines, websites and so on. You could get posters printed but you then need to pay someone to visit the golf clubs and ask for them to be hung up in the lobby.
I’m assuming you have a really slick and professional website, google business profile, ABTA and ATOL protection, can arrange flights, transport, hotels, cope with allergies and special needs etc. People need to trust you can deliver before parting with their money.
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I didn't say that I didn't have an enjoyable experience. It was great. We made sure the anaesthetists travelled in a different van each day so we only saw them in the evening.
Groups can work well if the group already know each other. Mix different people in the confines of a van and you might or might not be lucky. However, I don't see how you can offer a 1-2-1 experience unless the trip is fabulously expensive.
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Would Grammar schools be allowed by their insurance companies and governor's to use a small independent company for this type of operation, as they have a much higher requirement for safety and good management of risks than individuals who are more flexible
One benefit the large companies have is purchasing power at airlines, hotels, restaurants and so on. you will be competing against that
One benefit the large companies have is purchasing power at airlines, hotels, restaurants and so on. you will be competing against that
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Grammar schools (and other educational institutions) tend to do large group tours combined with some sort of voluntary work. They use well established companies but will employ local guides where appropriate.
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If this is your target market then why are you post on social media?
Also competing on price in a non price competitive market makes no sense.
No you don't. You might have bought an insurance policy that offers XX million or whatever but that is not the same insurance and protection as using a big brand.
What happens if you're hit by a bus tomorrow?
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That's where your marketing budget will start to flutter away.
Focus on one - two at most - target markets or you will be shouting in the wind
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Upgrade your membership and get a website review. There are so many things wrong with the site. Which means even if you do get leads nobody is going to book a trip.
And as a full member you can add a signature link to your profile.
And as a full member you can add a signature link to your profile.
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Yes I have and the site is not at all good. It’s actually broken in places. If I’m going to cough up £1500 I expect some thing far more professional and convincing
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Website reviews are only permitted for full members. Upgrade your membership and you will get loads of help with the site.
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That will get you a signature link. If you want a review you need business membership. Which is a business expense and tax deductible
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