Sport these days, like music and shopping, has been hijacked by technology and the quick $$$$
Watching David Bedford smash World 10,000m records on a Sunday afternoon or Cram, Ovett and Coe pitching for honours at 800 and 1500 as they were shown live on terrestrial TV were magical moments. Now, I genuinely couldn't name a single one of our top athletes who hidden on Sky, Catchup, the Red Button or the ever growing DAZN.
Watching Stracey, Minter, Finnegan, Cooper, Bruno, Conteh, Magri and others smash their way to world glory on terrestrial TV were magical moments. Now we see and read more about the contractual disputes and difficulties of making a bout between two British world champions, Joshua and Fury, than we can see actual boxing on terrestrial TV.
In my humble opinion it's no coincidence that two sports featuring regularly on terrestrial TV, Football and Horseracing, are also the most gambled on across the world?
Did you know that factored into sport as one of it's most positive and benefits, alongside sport as a pastime, healthier lifestyles for participants etc., is actually the contribution of sports clothes manufacturing and sale to the bottom line, GDP, whatever you want to call it. Yes, that XXXL, polyester NIKE t-shirt you wallow around on the sofa in, whilst scoffing Dominos latest offering and watching the Antiques Roadshow is ticking a huge box at DCMS despite your less than athletic stature. (Or is that just me?

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