Flyers in 3rd party companies packages

[messiah]

I think this could be an effective way to generate sales by offering discount codes on flyers, in the box of a product (in the same niche) purchased from a 3rd party seller.

I feel like i've done a really poor job of explaining this. For example, I recently ordered some tickets through TicketMaster and in the envelope there were several flyers giving me something free or a discount.

Is there a name for this type of thing? What kind of agreement do you think is being made by these 2 parties? An upfront fee or fee based on discount codes used?

Can someone suggest an optimal way of approaching sellers within my industry to begin offering their customers a discount on my product? I dont intend to compete with these sellers. I sell dog food, and i intend to approach sellers in the pet industry NOT selling food

 

[Annoying Donkey]

Offer to split the profits 50/50...

 

[ethical PR]

It's called third party marketing. You approach companies that share your target customers and pay them to distribute your literature, advertise your products on and offline etc. I don't know any who would do this on a commission only basis.