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Oddly, perhaps, in marketing, the key to moving the masses, is actually to take the least travelled path.
Wow, it seems that you need to be on the first page at the big search engine or you will never be reached...
It is almost impossible to find the links to move on the the next page with so many damn sites!!
In which case take the sage advice of Ammon Johns:
Don't try to compete with the players on page one. Use longtail to pick up the huge mass of people who don't plump for the easy 1 word search criteria.
Wow, it seems that you need to be on the first page at the big search engine or you will never be reached...
It is almost impossible to find the links to move on the the next page with so many damn sites!!
Well, there's more to marketing than SEO, and more to marketing than Google and more to marketing than search engines.
Surely the foundation of any business plan - or business model - is how you're going to get your offer in front of your prospects... in a profitable way.
If you're in a market where SEO or PPC is going to be difficult, then you surely have an alternative plan to get customers.
Right?
Steve