FAQ pages

[DontAsk]

Is there any benefit to creating FAQ pages?

This page https://developers.google.com/search/docs/appearance/structured-data/faqpage says:

"For your FAQ page to be eligible for FAQ rich results, your site must be a well-known, authoritative government or health website"

I am top of the pile for the right search terms. Does that count as being "well-known"?

 

[fisicx]

Do you have structured data on your site?

In most cases an FAQ page won’t give you any benefit. Unless as Google suggests it’s about a particular topic.

 

[WebDesires]

Structured data is BIG, not just for search - and is ever growing as a smart machine readable way for software and services to identify data on a website.

You should be implementing any schema relating to the content of your pages effectively. but be warned that you should not use incorrect schema or try to use schema that isnt related to the page it is on (ie spamming or trying to game with it) as you will be punished quite harshly by google once detected.

 

[fisicx]

But....

Don't use the auto schema tools provided by the likes of Yoast. Schema needs to be properly curated to make sure you have the correct structure.

Google has a cool testing tool:

Schema Markup Testing Tool | Google Search Central | Google for Developers

Use the Rich Result Test to see what Google results can be generated for your pages and the schema markup validator for generic schema validation.

developers.google.com

 

[Paul Kelly ICHYB]

Is there any benefit to creating FAQ pages?

They help your (potential) clients?

 

[DontAsk]

Do you have structured data on your site?

Not yet.

In most cases an FAQ page won’t give you any benefit. Unless as Google suggests it’s about a particular topic.

They would be about particular topics, relevant to the site. E.g. technical questions and answers.

They help your (potential) clients?

Sorry, I was thinking in terms of search results.

I did have a FAQ page in an earlier iteration of the site, but it's was old, old hard coded HTML, not structured data.

 

[fantheflames]

Even if your website doesn't qualify there's more reasons to have FAQs than not. It helps your potential users with quick answers. Really useful if your site is text heavy or not familiar to the user. The latter in most cases! Well structured FAQ pages can improve your site. FAQs that are grouped into sections are typically the best ones. It helps the users navigate to the content they need. And the page itself can help users spend more time on your site.

 

[fisicx]

Even if your website doesn't qualify there's more reasons to have FAQs than not. It helps your potential users with quick answers. Really useful if your site is text heavy or not familiar to the user. The latter in most cases! Well structured FAQ pages can improve your site. FAQs that are grouped into sections are typically the best ones. It helps the users navigate to the content they need. And the page itself can help users spend more time on your site.

Whilst that is all true. Would it not be better to have the answers on the relevant page? This is particularity relevant if you are doing any sort of promotion or paid advertising. You don't necessarily want people to spend more time on the site or go hunting for answers. You want them to convert.

 

[DontAsk]

Whilst that is all true. Would it not be better to have the answers on the relevant page? This is particularity relevant if you are doing any sort of promotion or paid advertising. You don't necessarily want people to spend more time on the site or go hunting for answers. You want them to convert.

Indeed.

I can't see why the kind of example code on this page https://developers.google.com/search/docs/appearance/structured-data/faqpage#microdata cannot be embedded in a page.

Does it have to be a specific FAQ page?

 

[fisicx]

Does it have to be a specific FAQ page?

No it doesn’t.

If you were HMRC and had an FAQ page about corporation tax that had structured data for each question then Google would show the questions in the serps. You often see this as additional content in the serps and where the answer is given on Google. No need to visit your site.

If you have an FAQ page for your eCommerce site you are unlikely to get the same treatment.

 

[fantheflames]

Whilst that is all true. Would it not be better to have the answers on the relevant page? This is particularity relevant if you are doing any sort of promotion or paid advertising. You don't necessarily want people to spend more time on the site or go hunting for answers. You want them to convert.

Definitely, that's what I meant. Without over complicating things, if OP can group the FAQs on the same page so that it's easier to navigate to the question. A well structured FAQ system that helps users navigate easily would make the FAQ page most effective. None worse than finding questions about the products when you're looking for the cancellation or delivery information.