Facebook/Instagram Return On Ad Spend?

[Digimem]

Hey all,

I'm in the process of building a Shopify store and our core marketing methods will be Facebook ads.

Do any members here use Facebook/Instagram ads for their ecommerce business?
If so, what has your return on ad spend (ROAS) been like?

Thanks

 

[AllUpHere]

It's the same as any other type of marketing. Done well, you will get many 000's % return. Done poorly you'll be lucky to turn a profit.

 

[fisicx]

If so, what has your return on ad spend (ROAS) been like?

For most it’s been very poor.

 

[antropy]

our core marketing methods will be Facebook ads

Well the questions is have you done it before and was it a success? If yes then do it again, if no then don't go down that route. Alex

 

[fisicx]

The problem with nebulous questions like this is we have no idea what they selling or to whom. We don’t know how well constructed the shopify site, how desirable the products or anything else.

It’s quite possible the products are totally unsuitable for Facebook. We just don’t know.

 

[Darren_Ssc]

I'm going to ask ten women out on a date. I'm going to assume a 2/10 success rate because I'm fairly optimistic and I'm only going to approach women in my same age group who are also single.

I think my success is also going to depend on how good looking I am, whether I'm perceived as successful and how well I talk and present myself. How desperate the women are for a date will also be a factor.

Now relate this to Facebook and factor in a s*** show of a user interface, payment for everyone you ask and the chance you're going to be kicked off the platform for some random reason that nobody will ever reveal to you.

In short, it's impossible to answer your question but you shouldn't be dissuaded from having a go and seeing what happens.

 

[antropy]

I'm going to ask ten women out on a date

Socially distanced of course Alex

 

[Shaun Kelly]

We Have been fairly successful in the Past with facebook ads using lookalike audiences. But we do much better with other sources of marketing

 

[Simon Fryer]

Hey all,

I'm in the process of building a Shopify store and our core marketing methods will be Facebook ads.

Do any members here use Facebook/Instagram ads for their ecommerce business?
If so, what has your return on ad spend (ROAS) been like?

Thanks

Had a lot of success with Facebook and Insta over the years.

A business can absolutely get a good return on Facebook. As for ROAS, it depends your average order value and cost per conversion, so it won't really tell you much unless it's a similar product in a similar market.

A 150% ROAS for could be excellent for business A, whilst an 500% ROI could be terrible for someone else. I've seen ranges up to 1600%.

The only way to find out for yourself is to experiment with some limited tests.

 

[fisicx]

A business can absolutely get a good return on Facebook.

Indeed it can. But it all depends on what you are selling and to whom.

If you supply raw material to manufacturers then I suspect your ROI will be poor. Or maybe an undertaker. Can't really see 'coffin of the week- 50% off if you pass away before the weekend' adverts getting a lot of traction.

 

[Simon Fryer]

Indeed it can. But it all depends on what you are selling and to whom.

If you supply raw material to manufacturers then I suspect your ROI will be poor. Or maybe an undertaker. Can't really see 'coffin of the week- 50% off if you pass away before the weekend' adverts getting a lot of traction.

My uncle Jim would probably have sped things up a bit for the savings.