Hi all,
What I see on this thread is very interesting, and you may be able to assist. To echo what someone has already put on here I simply do not have the time to go through the process of putting an email campaign together.
I work in manufacturing as the UK Sales Manager. Traditionally my sector are not so hot on marketing, although they are getting better. I am now also charged with marketing for next year and have been given a small budget to assist and experiment with. I need to make this count in order to show positive results, and therefor have a bigger budget the year after.
My initial thoughts are to compile a quarterly news letter for our UK based customers which will drive people to our website, or call our office, raise our profile, give updates on new/existing products, and give us an edge over the competition.
We have a very low number of people working directly for my company here in the UK as we work with distributors who resell our products and services, but I am keen to be more proactive in order to increase sales, leads, etc for us all.
I can not post links to URLs as I have not posted enough on here but to give you a flavour of companies operating in my sector you can search for Wika Instruments, Stewarts Gauges and BKW Instruments.
If anyone can advise or offer assistance it would be appreciated. I work away from home a lot including this week but I am prepared to travel and meet with relevant people in order to explore possibilities if we can be of use to each other.