Email marketing - do we need to outsource?

[Frimley111R]

We have been using Zoho, Brevo and Pipedrive over the past year but we're getting increasingly challenged by getting our campaigns suspended by them.

We send emails to potential customers/clients from data supplied by a reputable data supplier in the UK but every so often, we get suspended by the platforms. It mostly centres around getting (sub 2%) unsubscribes but sometimes we're just not sure.

Is this an issue that we need to resolve by using an outsourced emailing company? Or is email marketing basically impossible now without companies saying 'Please send us your marketing commutations'?

 

[thetiger2015]

We had this when we moved to a new email platform, with 50k contacts. They wouldn't let us do it, if we couldn't provide sign-up information for every contact and confirmation that they'd 'Opted In' to receiving marketing emails.

We had to re-sign people up and get the opt-in confirmation and sign a waiver for any outcome, as the data was ours, they hadn't verified it. They also throttled our email sends considerably for a few weeks, so we could only reach a few hundred people, to 'warm up' the database as it were.

You need to talk to an email outreach/cold email company - they usually supply their own data, with opt-in confirmation and regularly clean their databases to remove bad email addresses and high bouncers.

 

[Frimley111R]

We had this when we moved to a new email platform, with 50k contacts. They wouldn't let us do it, if we couldn't provide sign-up information for every contact and confirmation that they'd 'Opted In' to receiving marketing emails.

We had to re-sign people up and get the opt-in confirmation and sign a waiver for any outcome, as the data was ours, they hadn't verified it. They also throttled our email sends considerably for a few weeks, so we could only reach a few hundred people, to 'warm up' the database as it were.

You need to talk to an email outreach/cold email company - they usually supply their own data, with opt-in confirmation and regularly clean their databases to remove bad email addresses and high bouncers.

I think that's probably the way forward.

 

[MarketingQuote]

This is really tricky these days.

We have a database of around 40,000 and send a batch of 500 e-mails. However lots of bounce backs due to people switching positions/companies closing, we got blocked till we manually went through each and every contact to re-qualify.

 

[Frimley111R]

This is really tricky these days.

We have a database of around 40,000 and send a batch of 500 e-mails. However lots of bounce backs due to people switching positions/companies closing, we got blocked till we manually went through each and every contact to re-qualify.

How did you do that though? Surely you didn't call each person? What did you ask them? 'Are you happy for us to keep contacting you?'

 

[Paul Kelly ICHYB]

Doesn't matter how reputable the supplier, clean the data first. This can remove the bouncers and dead addresses.

Look at using your own email system, either via your website or a hosted version - the cost of infrastructure could be a few £'s a month and, using something like Amazon SES, sending could be a few pence per thousand.

 

[Frimley111R]

When you say clean it what do you means precisely, How are you doing that?

 

[Paul Kelly ICHYB]

You use software to check emails addresses validity. Not 100% accurate, but better than sending blind!

 

[Frimley111R]

You use software to check emails addresses validity. Not 100% accurate, but better than sending blind!

That's what the supplier does?

 

[Paul Kelly ICHYB]

That's what the supplier does?

By your comments, it doesn't seem to work!

How often to they clean their DB? When they get the data? Every month? Before they send it to you?

 

[vince]

We have been using Zoho, Brevo and Pipedrive over the past year but we're getting increasingly challenged by getting our campaigns suspended by them.

We send emails to potential customers/clients from data supplied by a reputable data supplier in the UK but every so often, we get suspended by the platforms. It mostly centres around getting (sub 2%) unsubscribes but sometimes we're just not sure.

Is this an issue that we need to resolve by using an outsourced emailing company? Or is email marketing basically impossible now without companies saying 'Please send us your marketing commutations'?

Hi,
do you have a CRM to help manage these contacts?
How many are you sending per campaign or per month?

 

[fisicx]

Email cleansing is a continual exercise. The DB needs regular checking to test the validity of all addresses.

And just because someone accepts an email from you today doesn’t mean they will next month.

As an example, I got emails from a hotel chain but they started getting annoying so I unsubscribed. To do this they had one of those ‘why are you leaving’ surveys to which I selected ‘never signed up for this’. Which can affect you spam score.