Email marked as spam, sending MTA's poor reputation

[estwig]

I have been with my host for some years, a top man who has helped me out no end on several occasions.

Back in February of last year I started to have mails rejected due to being marked as spam, "Your access to this mail system has been rejected due to the sending MTA's poor reputation" and various similar messages.

My host suggested using Virgin my broadband provider for outgoing email, this worked fine for a while until recently when Virgin became flaky. Again on my host's suggestion I switched back to using them for outgoing email.

The rejection emails have returned, mainly from gov, bank and other large organisations.

My host has suggested he move me to a different ip address.

Is moving to a different ip address a good solution, will it mess things up with Google, I spend on adwords, seo and online marketing?

Is there another solution?

Any help or pointers would be appreciated.

 

[PipeTen-Carl]

If you are on a shared hosting service (many people on one IP address), then your existing host needs to do a better job of policing what is being sent from that IP address, so it is not being flagged as a spam source.

If you on a private hosting service (just you on the IP address) then you have to question why you have got listed as a source of spam, fix those holes (otherwise you've just moving the problem) and either repair the existing IP reputation (waiting without sending more spam) or moving to a new.

You should not find any impact to your website by changing the IP of the outbound mail, unless that IP is used for both outbound mail AND hosting your website, then when the IP changes you may need to update the DNS records for your domain to point to the new IP.

There will be zero impact to SEO / PPC / Google ranking, assuming the website is not down for a period or moving to an IP with significantly different geography (less and less important nowadays).

HTH!

 

[estwig]

I should have said, it is shared hosting.

 

[Alan]

Its not a great idea to use your web site hosting account for email (although many do as often if comes as a 'free' adon. Especially if it is a shared hosting. Too many sites get hacked and injected with code that send spam emails and hence IPs getting bad reps/blocked so its a constant fight.

If sending emails is important (of course it is), then you should invest a minimal amount of cash a month (£3.30) in using full email service, which in simple terms means Google Apps for Work or (if you for some reason have an affinity to Microsoft) Office 365

 

[GavUK]

If you have someone who can help you out or have a good idea yourself it's probably worth looking at a VPS. For not much more money you don't have to share your hosting with anyone else (who might be doing nefarious things).

 

[estwig]

After a bit of faffing around, which was mostly my fault, I have been moved to a new ip addy.

I can now send emails to gov addys without being rejected = Happy days!!!

Once again my host has pulled through.

Thank you for the suggestions, I will look into a VPS.