At the outset, allow me confess I am marketer. My purpose of this post is to draw the merchants’ attention to SEO opportunity. Every day I see how much the time and money merchants spend (and waste) on SEO. There are many things as h1...h3, titles, tags, etc. Of course many merchants ignore SEO. All I can say is that search engines use only two important factors: the content and links. So I think you'll agree if your pages are indexable other ‘technical SEO factors’ will affect the rank to a lesser degree. Many ‘ranking factors’ are myths or theories. To get quality content is real problem for ecommerce sites. But you can use first party customers reviews (reviews on the product page). John Mueller wrote on Twitter that from an SEO standpoint, embedding third party reviews on your site won’t add or detract any SEO value to that page. The reviews on your product pages is your own content. Google consider customers’ review on product page as a part of main content. Google consider positive user reviews as evidence of positive site reputation. The General Guidelines recommend their QA to read the reviews because the content of the reviews matter, not just the number. So the first party reviews still the most power signal for search engines. The theory is pretty good. But people are hard-pressed to leave review. That is why many merchants not worked on that. Few years ago I found solution and it isn’t silver bullet. The solution are detailed review form. As you know the standard Magento review form has three fields: name, title and review. It is really difficult for many people to leave review. If you want to get answer you need to ask your customers. In short words you need add questions and fields. Possible you won’t get many reviews. But you’ll get more useful content. I give some recommendations. 1) To create a logical structure of the review form. Which questions will you ask? Design, price, security, easy-to-use, pros/cons etc. The question about real product features are good. 2) Which type of fields you need? Text area, drop down, yes/no, etc. 3) To create a task for your developer or to search a module. Additionally you need to prevent spam, hurtful content. Also it'll better if you use additional features and functions like detailed ratings, voting, social sharing, complain, etc. Remember, product reviews isn’t for SEO. Product reviews for visitors. I hope this info help you to improve site and to get more purchase.