Conversion Ratio

[MarkPearson]

What is an average / good conversion ratio?

Eg if you get 100 visitors and 10 purchase a product thats 10% conversion

So what is average?

 

[JustOneUK]

depends on your product.
yours is pretty well targeted, if someone comes to your site i would imagine they know they are going to get flowers. I would say 3% would be a good figure for you. I see a lot of 1%-1.5% conversion figures thrown around the internet, but i cannot say for what products exactly.

If you are converting particularly badly you need to redesign your site to make customers want to buy your product. Generally most sites have 2 problems..

1) Low conversions
2) Low visitor numbers

James

 

[Coding Monkey]

And depends how you're advertising. I get a lot of traffic from forums that never results in anything that I can actually measure, as they seem to PM me over e-mailing me.

 

[MarkPearson]

Yes, I agree.

We had a 10+% conversion when we had out TV feature. I guess the reason being all the people that seen our product on tv knew what they wanted and came looking.

It will be lower for other traffic that includes random visitors just looking.

 

[Coding Monkey]

If you are converting particularly badly you need to redesign your site to make customers want to buy your product.

I don't entirely agree with that. Yep, design will account for a HUGE part of the image people created of your company, but the content will play an equally significant part. It's hard to judge them separately, as an awful design with great content won't achieve much, but both together will have a huge impact. Websites like Mark's are professionally designed, so you've already grabbed the users attention. Copy will then be the next important issue.

I've seen conversation rates go from 0.5% to 20% through seeing the effects of a copywriter work with a decent design.

 

[MarkPearson]

Hey Tom,

Just noticed you have your own IP address

tomcahalan.plus.com

My visitor tracking allows me to see live visitor info as well as what page they are on and where they came from.

 

[JustOneUK]

Hey Tom,

Just noticed you have your own IP address

tomcahalan.plus.com

My visitor tracking allows me to see live visitor info as well as what page they are on and where they came from.

boom !! and there goes his secret

 

[Coding Monkey]

That's the hostname, not the IP. IP is always the same, though.

 

[JustOneUK]

I don't entirely agree with that. Yep, design will account for a HUGE part of the image people created of your company, but the content will play an equally significant part. It's hard to judge them separately.

sorry, i should have been more specific, by redesign your site i generally mean everything........
page names, design, images, content, text, pricing, contact details,,, anything that can influence someones decision to purchase, or not to.

 

[MarkPearson]

ah, sorry

Im not very techie

yes, your host name

 

[crus]

Yummy,

fixed IPs,
I love TW, broadband with free fixed IP (its supposed to change) has been the same for over 2 years.

Plus any good Tom?

D

OH yeah back on thread, 1% is a good figure which shows background recurrent non agressive advertising conversion.
10% is a good rate which can be acheived with promotion, incentives etc, but you should be able to bank on a min 1% day in day out with very little effort.

 

[Coding Monkey]

Don't cha worry bout it, Mark

Also, understood, JustOne. I think if you're to say that statement, you should just try and be a bit less ambiguous about it. I wouldn't tell a client to design everything again if they wanted me to change a page title

Anyway, on with the point. Highly optimised AdWord campaigns of mine have between 10-20% conversion, and that's for 2-3 word searches. That's through 2 copywriters. Redesigning the site early next year, so I'll see what that achieves. Majority of visitors come via Adwords. Yell.com has a 0% conversation rate for me.

 

[Coding Monkey]

Plus are absolutely amazing. Go sign up with them NOW! Their customer support is amazing.

(Now how's that for promotion? )

 

[crus]

Lol, yep, personal recommendations improve conversion, but you get the right audience.

I am surgically attached to my fibre through Telewest. Even Branson sending me perfume ads wont switch me.

D

 

[hairsoup]

I've seen conversation rates go from 0.5% to 20% through seeing the effects of a copywriter work with a decent design.

Ill assume that 20% was newsletter signups/applications and not retail sales!

My best performing landing pages, and I have done some pretty extensive testing and best practice research, is ~8%, I've got it to a point where in most cases I'm splitting hairs.

 

[Coding Monkey]

20% was contact rate for an expensive service. They've never had a single person waste their time, but naturally I'm not aware of the sales rate thereafter. Would just assume it's pretty high as I'm still doing work for them

 

[DarrenC]

Good discussion.

It's not easy to calculating conversion ratio. How would I for example calculate conversion of the number of signups for advertising over visitors to my advertisement page?

I know the number of visitors to that page, but, no idea how many of the signups come from that page.

Darren

 

[Coding Monkey]

A better tracking program

 

[MarkPearson]

For me it seems my conversion rating really depends on what direction the visitors come from.

We can have people looking to spend there and then. And when they see our personalised roses they are won over.

And we have general site traffic, which I think is people just looking to see what we do.

 

[fastfences]

Earlier in my wide and varied career, I had worked in high ticket sales (real estate and cars) where the 'industry standard' closing ratio was expected to be 1 in 4. Over the course of a week that was usually about right.

In contrast to this, I find that now, in fencing, I am converting 1 in 2 which is both pleasing and good. This probably accentuates the fact that there is a lot to do with how we frame our advertising and where we 'capture' our enquiries from. Certainly with cars and real estate there are many who simply go out on the weekend, either for just a look or to get ideas for their own home.

Similarly, I have people wanting to 'test the water', maybe compare what my price would be like compared to another or even, dread the thought, DIY.

I think if we really analyse our product and ask, 'Who wants this,' we learn how to more effectively increase our conversions. Very basis, I know - but it's the basics which are most often the winners.
Cheers, Nigel