company website review - software/holdings company

ThatDevAaron

Free Member
  • Business Listing
    Nov 17, 2019
    416
    60
    London, UK
    I'd love a review of our website, we're a holdings company, but also act as a software development/IT firm.

    I'd love to know what you think we're missing on our website, keep in mind, we want the initial company site to be very, humble.


    let me know <3
     

    fisicx

    Moderator
    Sep 12, 2006
    46,799
    8
    15,443
    Aldershot
    www.aerin.co.uk
    How are you marketing the website?

    Who are you targeting?

    What are your expectations?

    As a brochure site you should be showing address and telephone.

    And it’s a one man band. There is no we.
     
    Upvote 0

    ThatDevAaron

    Free Member
  • Business Listing
    Nov 17, 2019
    416
    60
    London, UK
    How are you marketing the website?

    Who are you targeting?

    What are your expectations?

    As a brochure site you should be showing address and telephone.

    And it’s a one man band. There is no we.
    `there is no we` - technically - I would argue as there is myself, and the company, whom are both different entities, 'we' could be used correctly :]
     
    Upvote 0

    ThatDevAaron

    Free Member
  • Business Listing
    Nov 17, 2019
    416
    60
    London, UK
    Nothing about you or the company to make you stand out apart from the Green, Who are you and tell us something about the company and why i should bother to click through.
    Noted.


    It's terrible on mobile. Scroll down and it just flicked back to the top, or even somewhere else.

    If that an indicator of the quality of your work you have a long way to go.

    To be fair, our frontend was never intended for mobile usability/isn't something we tested for as we do our more full-fledged web platforms.

    It's important to note, we could not replicate the issues you've stated, although, we think it may be due to our shooting star affect which drags out the page a little bit.

    Keep in mind, our website isn't dynamic, it's simply a landing page meant to list and detail our company operations, so I certainly wouldn't associate it with our general work-quality, especially since, we actually would never take on projects like our landing page, we're exclusive to enterprise applications, not simple websites that can be made on drag-&-drops.
     
    Upvote 0

    ThatDevAaron

    Free Member
  • Business Listing
    Nov 17, 2019
    416
    60
    London, UK
    I am afraid I clicked on the link and left immediately the colours used are disgusting.
    I'm happy to hear this unique POV.

    What colours do you prefer? it's generally a dark theme, so the only colour I see you couldn't like is either the bright white text, or the usage of the green colour - keep in mind, our company primary colour is that shade of green.

    I've personally thought our colour combination was pretty good.
     
    Upvote 0

    Newchodge

    Moderator
  • Business Listing
    Nov 8, 2012
    22,694
    8
    8,008
    Newcastle
    I'm happy to hear this unique POV.

    What colours do you prefer? it's generally a dark theme, so the only colour I see you couldn't like is either the bright white text, or the usage of the green colour - keep in mind, our company primary colour is that shade of green.

    I've personally thought our colour combination was pretty good.
    Turquoise? Although I don't like the dark theme, either.
     
    • Like
    Reactions: ThatDevAaron
    Upvote 0

    Ozzy

    Founder of UKBF
    UKBF Staff
  • Feb 9, 2003
    8,337
    11
    3,480
    Northampton, UK
    bdgroup.co.uk
    Some of the feedback I would put here is the same feedback that I gave to @Data Swami in their website review request; the colours and design looks more 'dark edge lord gamer' than business site.
    You need a more corporate business style as it currently looks like a gamer website on first impressions as you open the home page.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,799
    8
    15,443
    Aldershot
    www.aerin.co.uk
    I've personally thought our colour combination was pretty good.
    But the site isn’t for you. It’s for prospective customers. White background and dark text is far more usable.

    But back to my questions from earlier, unless we know to whom and how you plan to market the site it’s difficult to offer a review.

    And if you say ‘we’ but only show a picture of you I’d wonder if there is a team or not.
     
    Upvote 0
    It's terrible on mobile. Scroll down and it just flicked back to the top, or even somewhere else.

    If that an indicator of the quality of your work you have a long way to go.

    I had exactly this on my mobile

    Also agree that the colours are more gaming than business

    You really need to decide what your message is, are you offering a personal service that relies on your skills, experience and personality, or are you aiming to be an impersonal big company? The whole 'we' 'holding company ' thing looks a bit disingenuous if you can't back it up.

    Finally, not your fault, but 61 Bridge Street is associated with the dodgy dealings of Atherton Corporate, which may colour people's judgement
     
    Upvote 0
    Don't like the black background with green font.

    One person with one project - I would probably not even mention them.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    46,799
    8
    15,443
    Aldershot
    www.aerin.co.uk
    Upvote 0

    DontAsk

    Free Member
    Jan 7, 2015
    5,471
    3
    1,404
    It's important to note, we could not replicate the issues you've stated, although, we think it may be due to our shooting star affect which drags out the page a little bit.
    At least one other person has seen the issue.

    Keep in mind, our website isn't dynamic, it's simply a landing page meant to list and detail our company operations, so I certainly wouldn't associate it with our general work-quality,
    Staggering reply.
    especially since, we actually would never take on projects like our landing page, we're exclusive to enterprise applications, not simple websites that can be made on drag-&-drops.
    I give up.
     
    • Like
    Reactions: YasmeenLondon
    Upvote 0

    Ozzy

    Founder of UKBF
    UKBF Staff
  • Feb 9, 2003
    8,337
    11
    3,480
    Northampton, UK
    bdgroup.co.uk
    so I certainly wouldn't associate it with our general work-quality
    You might not, but anyone else looking at your business and considering engaging your company might.
     
    Upvote 0

    YasmeenLondon

    Business Member
    Business Listing
    Jul 25, 2022
    182
    94
    London
    yasmeencreative.com
    To be fair, our frontend was never intended for mobile usability/isn't something we tested for as we do our more full-fledged web platforms.

    Keep in mind, our website isn't dynamic, it's simply a landing page meant to list and detail our company operations, so I certainly wouldn't associate it with our general work-quality, especially since, we actually would never take on projects like our landing page, we're exclusive to enterprise applications, not simple websites that can be made on drag-&-drops.
    While you might not associate your website with your general work, but 99.9% of people will.

    Your website is an integral part of your Brand and online footprint, regardless of whether you offer web design services or landing page design, you still need a website that allows you to make a great first impression, build credibility and project an image of quality to your users.
     
    • Like
    Reactions: Nick@Daydot
    Upvote 0

    Nick@Daydot

    Free Member
    Oct 16, 2023
    115
    1
    44
    I've no idea what a 'humble' website would be. Personally I'd like my website to be effective at winning business, and I don't think yours is.

    I agree with the comments about the colours, I do get odd jumping behaviour on mobile, users do consciously and unconsciously associate the quality of a product or service with the quality of a site, and having a 'meet the team' with one person will either make people wonder if the site is broken, or laugh. Even then, just an image and no biography still looks like something is missing.

    The shooting stars add nothing useful, and can only distract the user from reading the content. Humans are genetically programmed to be distracted by movement in our peripheral vision.

    Someone landing on the homepage gets 'revolution through innovation'. I see so many of these smart slogans that mean nothing. If you met someone at a conference and they say 'what do you do' and you say 'innovation through innovation' they'd be none the wiser. Neither is the visitor to the site.

    Then you imply the user is lazy, and say they need to revolutionise through tech innovation. You use the American spelling ize. So a business owner might need improved workflow or a load of other things that you don't appear to offer, so your wording isn't targeted or clear.

    In 'infrastructure design' and 'network and security' you're talking tech, presumably to a tech audience. It's not couched in the language of solving business problems.

    'Bespoke software' and 'websites' (even bespoke websites) are different categories. I can't click on those three boxes to get more detail.

    Legally you need a privacy policy

    You're not getting any analytics so you've no idea how people are using the site. You won't even know if 90% of visitors are on mobile which you appear to be not much bothered about.

    You should have a terms and conditions of service.

    There's no attempt at SEO.

    There's no portfolio, no testimonials, and no biography. Everything put together gives no reason for a potential client to have any trust in the offered services.
     
    Upvote 0

    Latest Articles