CMS and SEO

Salt&Pepper

Free Member
Oct 7, 2011
151
23
London
Today I received my CMS, and when I go to the single pages on the property tab there are 3 fields:
Page title
Page content
Keywords

Apart from the page title, the other 2 were empty. How imprtant are those in terms of SEO?

Is the the text in the "page content" field that will appear in the search engines when my website is googled?

Thank you
 
M

Mike tells it like it is

Meta Description - Important
Page title - Important
Keywords - Not important at all.

Revax

Meta description has no importance for SEO whatsoever.


The meta description is what people read when they get a list of search results.
It is the black text that appears under the blue text link.

You should make this text relevant and appealing to the person but it has no effect on seo at all.

Met tags (keywords) you can fill in if you want keep it to2 or 3 ere page and ensure they are mentioned in your on page copy-they don't matter that much anymore-they did in the earlydays.
 
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R

RevaxMedia

We have spent 6 months identifying the benefits of Meta Description and we know for sure you can damage your online presence using Meta Description so there must be some benefit in the eyes of the Search Engine, We have found Bing and Yahoo rely on the Meta Description / Open directories Google is obviously more advanced, I would use Meta Description.
 
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fisicx

Moderator
Sep 12, 2006
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...we know for sure you can damage your online presence using Meta Description.
Care to explain? Agree that it can help generate clicks but how can is actually damage your online presense?
 
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M

Mike tells it like it is

We have spent 6 months identifying the benefits of Meta Description and we know for sure you can damage your online presence using Meta Description so there must be some benefit in the eyes of the Search Engine, We have found Bing and Yahoo rely on the Meta Description / Open directories Google is obviously more advanced, I would use Meta Description.

Google doe snot always use the meta description sometimes it will just take content from a site page.

I never bother about yahoo and bing anyway only google.
 
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We have spent 6 months identifying the benefits of Meta Description and we know for sure you can damage your online presence using Meta Description so there must be some benefit in the eyes of the Search Engine, We have found Bing and Yahoo rely on the Meta Description / Open directories Google is obviously more advanced, I would use Meta Description.

How so?

This has got me confuzzed dude? I know about the pitch to click theory but damage??? Come up with a source or behave dude ;)
 
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Google doe snot always use the meta description sometimes it will just take content from a site page.

I never bother about yahoo and bing anyway only google.

I thought you were a 'professional marketeer'???

If so, why would you ignore a proven high conversion rate from a source of info to a particular demographic???
 
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nitro23456

Free Member
Jul 7, 2009
834
253
UK
Today I received my CMS, and when I go to the single pages on the property tab there are 3 fields:
Page title
Page content
Keywords

Apart from the page title, the other 2 were empty. How imprtant are those in terms of SEO?

Is the the text in the "page content" field that will appear in the search engines when my website is googled?

Thank you

Google doesnt use the keywords or description to rank websites. The title is a very important factor in this though.

You may still want to use the description meta as a marketing blurb that appears under your search result in your searches if the search matches the keywords in your title. You can use it to try and entice people to click onto your site rather than others from a page of results. If you don't use it google will select a section of your content instead and this can arguably be better.

The keywords can be used by some directories or if people share your content on certain social media sites, to categorise your site.
 
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Google doe snot always use the meta description sometimes it will just take content from a site page.

I never bother about yahoo and bing anyway only google.

They prefer using Meta Description tags if not available they turn to DMOZ, if not available there they will use content from the website.

Google can pick up problematic Meta Descriptions in the Google Webmaster tools but they won't act upon them on the visibility of your website within Google SERPS however Search engines such as Baidu, Bing, Yahoo, MSN (to name a few)will act upon problematic meta descriptions this includes but not restricted to duplicating. This will more than likely change in the future.
 
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All search engines use the meta keywords tag, just they don't pay hardly any attention to it. It also tells your competitors keywords you are wanting to rank for.

Not true.

Not all search engines use the meta keywords tag.

Google don't use it at all for a ranking factor.

Irregardless of search engines, there are plenty of other bots/crawlers on the web that process the data contained within this tag.
 
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They prefer using Meta Description tags if not available they turn to DMOZ, if not available there they will use content from the website.

This too, not true :rolleyes:

Google will use other content from the web page to display as the meta description if it matches higher on a relevancy score than the pre-defined meta description.

It may be an idea to get your basic facts correct before spouting complete nonsense on a forum people come to for advice.
 
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fisicx

Moderator
Sep 12, 2006
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www.aerin.co.uk
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OK - I will start with a comment that Mr Matt Cutts made that will be the reason many "SEO's" keep dismissing meta keywords.
He said that meta keywords do not effect "RANKING". By "ranking" he refer to how high you appear in Google listings. Now many of you experienced "SEO's" will know Google changed this to stop people spamming the keywords to death.
However - "INDEXING" is under which keywords you will appear.
By filling in the meta Keywords you are telling Google (and other search engines) "WHERE" you believe your website should appear (not how high). Its is informing Google (and other search engines) that your website has information on the keywords you are providing.
To ignore them is lazy and mis informed opinion.
 
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OK - I will start with a comment that Mr Matt Cutts made that will be the reason many "SEO's" keep dismissing meta keywords.
He said that meta keywords do not effect "RANKING". By "ranking" he refer to how high you appear in Google listings. Now many of you experienced "SEO's" will know Google changed this to stop people spamming the keywords to death.
However - "INDEXING" is under which keywords you will appear.
By filling in the meta Keywords you are telling Google (and other search engines) "WHERE" you believe your website should appear (not how high). Its is informing Google (and other search engines) that your website has information on the keywords you are providing.
To ignore them is lazy and mis informed opinion.

Gordon Bennet Ali! Don't give all the trade secrets away! Hah
 
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Refrain from using Meta Keywords, and concentrate more on Page Title, and Meta Descriptions.. If you set meta keywords, it is just like showing off to your competitors the keywords you are targeting.

Rubbish, if your competitors need to look at your website's meta keywords tag to do their "keyword research" then I doubt their ability to execute a successful SEO campaign.

The proper advice is to implement the meta keywords tag in every post because some of the lesser known search engines, etc. still consider them.
 
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cosmosis14

Free Member
Jul 31, 2011
8
1
Rubbish, if your competitors need to look at your website's meta keywords tag to do their "keyword research" then I doubt their ability to execute a successful SEO campaign.

The proper advice is to implement the meta keywords tag in every post because some of the lesser known search engines, etc. still consider them.

Well, I'm telling you.. I am an SEO expert in profession, <comment removed by mod>

Do you know who is Matt Cutts? maybe you need to read his blog post here, mattcutts.com/blog/keywords-meta-tag-in-web-search/ and also the thing about meta keywords has already been settled in the SEOmoz. Oh, maybe you also don't know that site either.. And to feed your minds further, the meta keywords were important factor way back in '90's , but the algorithm evolved and it moved into consideration the Contents, backlinks, then again evolved that those backlinks need to be in highPR, and again evolved, and needs the backlink must be from a trusted site, and your content must be very informative, etc.. it is like 10-20 factors in determining your SERP to 200 determinative factors.

I've conduct my own research months ago, and if you want the search engines know what your website is all about, keywords must be included in the website's content, and Title. That's more proper. Search engines will look first on your content, analyze the content's keyword in relation with your meta title, and then index and cache you. And if you will tell that this is only for Google.. well think again, do you know that Bing copies Google's search results by collecting Windows' user data (especially on I.E users)? and as a matter of Yahoo.. well there's a secret thing to rank on their search, but I won't tell you that. lol.

And don't you spy on your competitor's keywords when you do a keyword research? Well, seems freaky but almost all of SEO experts do that.. we first see what are the authority keywords of the ranking competitors. Then, seek for an unlooked golden keywords that not yet dominated by them to generate flagship traffic around that search term, then go to the main if you already started ranking within the search term sphere of your main keyword. It is a pain if you will directly attack the main keyword, the proper strategy is to build authority on the sphere of that keyword before attacking it. But of course, that's not mean that you will copy in verbatim your competitors keyword... there must still be a keyword research done.

Well, that's all for now.. still in doubt? well, it is not my loss nor gain.
 
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To my understanding, the meta description, as others pointed out, is more to give one info about a page being listed by search engine; meta keywords are more significant if they are used in an ad campaigns (pay per click) and thay match the content of the page. So from this point of view they can add a value.

However, Google is now more interested in good quality, highly relevant, unique and often updated content. If you can provide fresh and new information related to your industry, product or service before others than your site will get better listing. Doing this continually, at the minimum once a week, will push your page up and can win you higher ranking.

You can also use keywords as tags, which is a lot better.
 
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astutiumRob

Free Member
May 5, 2004
1,312
241
London
If so, why would you ignore a proven high conversion rate from a source of info to a particular demographic???
Because overall, the amount of traffic, thus visitors, and therefore people to convert (irrespective of %ages) coming from Bing is insignificant, and so generally not worth spending any specific effort on.

One site I was doing the SEO/Analysis for on Friday gets an average of 1500 visitors per day from G, and just 6 from Bing despite being 27th on G and 2nd on Bing for the same search phrase.
 
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