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Getting started in E-Commerce - Choosing an Online Payment Processor
Despite the claims that the UK is a great place to set up shop, finding the right service for taking credit card payments online can be a stressful journey! In the second of our Getting Started with E-Commerce series, we guide you through some of the minefield that is online payment processing.
So, what do you need to take debit and credit cards online?
1) A business bank account
2) A merchant account to process credit card payments
3) An online payment processor to process card transactions automatically online
These can all be with separate institutions, or at your business bank.
Business Bank Account:
If you don't already have a business bank account, get this sorted first. You can do little without it! Have a look at MoneySupermarket.com for a comparison of accounts.
Merchant Accounts:
A Merchant Account is an addition to your business bank account that allows you to accept credit and debit card payments. If you already have a merchant account from your bank, check with them before processing internet transactions as additional permission is usually required for this, even if you already do process Cardholder Not Present transactions. If your bank is unwilling to set up a merchant account for you, have a look at the sites mentioned below for information on a payment processor combined with a merchant account. Be warned however, that it is usually more expensive to go down this route.
Choosing a Payment Processor:
An online payment processor automatically processes debit and credit card orders from your site, so you don't need to handle the card details at all. There are a number of areas that you need to consider when choosing an online payment processor:
1) Setup fees: These can vary from free to £250+
2) Annual Fees: Again this may be free or can be as high as £160 (for example WorldDirect from Worldpay). These may be replaced with a monthly fee in some cases.
3) Merchant transaction fees: These are the fees your merchant bank charges for the transactions. Can be a fixed rate or a % of the transaction, or both.
4) Online processing fees: This is charged by the company processing the transactions online for you. Can be a fixed rate per transaction or a % of the transaction.
5) Bank fees: A generic fee (for want of a better description!) that may be charged for transferring funds to your bank account.
And check the lead time for receiving the cash in your bank!
1) Worldpay's WorldDirect service has a lead time of 4 weeks + (though this can be negotiated after a period of trading)
2) Others may be daily or weekly if you have a merchant account
If you have a merchant account, then one of the following online payment processors can be used:
http://www.protx.com
http://www.netbanx.com
http://www.secpay.com
http://www.worldpay.com
http://www.kwikpay.co.uk
http://www.securetrading.co.uk
If you don't have a merchant account, then try the following (they include merchant facilities):
http://www.worldpay.com (WorldDirect service)
http://www.kwikpay.co.uk (KwikOnline service)
There are also alternative options such as:
http://www.paypal.com
http://www.nochex.com
http://www.fastpay.co.uk
Step by step example using Worldpay's World Direct service:
1) You need a company bank account if you are trading as a company, so that's your first step. Best place to start is the bank where you have your personal account as you will have a history with them.
2) Then set up your website and the shopping basket you have chosen. If you don't have a merchant account, and don't think your bank will give you one, then you will probably go for World Direct from Worldpay so get a shopping cart that works with that.
3) Once the cart is set up, order your Worldpay account. You need a bank account and a website in order to apply for Worldpay.
4) Once Worldpay has approved your account, link it to the cart (this varies with each system so you will have to read the cart's manual for that)
5) Test it in test mode and then set it live. It's worthwhile testing it in live mode as well with a low-priced product and then refunding the money to your account.
Written by Managed Web - http://www.managedweb.com
Despite the claims that the UK is a great place to set up shop, finding the right service for taking credit card payments online can be a stressful journey! In the second of our Getting Started with E-Commerce series, we guide you through some of the minefield that is online payment processing.
So, what do you need to take debit and credit cards online?
1) A business bank account
2) A merchant account to process credit card payments
3) An online payment processor to process card transactions automatically online
These can all be with separate institutions, or at your business bank.
Business Bank Account:
If you don't already have a business bank account, get this sorted first. You can do little without it! Have a look at MoneySupermarket.com for a comparison of accounts.
Merchant Accounts:
A Merchant Account is an addition to your business bank account that allows you to accept credit and debit card payments. If you already have a merchant account from your bank, check with them before processing internet transactions as additional permission is usually required for this, even if you already do process Cardholder Not Present transactions. If your bank is unwilling to set up a merchant account for you, have a look at the sites mentioned below for information on a payment processor combined with a merchant account. Be warned however, that it is usually more expensive to go down this route.
Choosing a Payment Processor:
An online payment processor automatically processes debit and credit card orders from your site, so you don't need to handle the card details at all. There are a number of areas that you need to consider when choosing an online payment processor:
1) Setup fees: These can vary from free to £250+
2) Annual Fees: Again this may be free or can be as high as £160 (for example WorldDirect from Worldpay). These may be replaced with a monthly fee in some cases.
3) Merchant transaction fees: These are the fees your merchant bank charges for the transactions. Can be a fixed rate or a % of the transaction, or both.
4) Online processing fees: This is charged by the company processing the transactions online for you. Can be a fixed rate per transaction or a % of the transaction.
5) Bank fees: A generic fee (for want of a better description!) that may be charged for transferring funds to your bank account.
And check the lead time for receiving the cash in your bank!
1) Worldpay's WorldDirect service has a lead time of 4 weeks + (though this can be negotiated after a period of trading)
2) Others may be daily or weekly if you have a merchant account
If you have a merchant account, then one of the following online payment processors can be used:
http://www.protx.com
http://www.netbanx.com
http://www.secpay.com
http://www.worldpay.com
http://www.kwikpay.co.uk
http://www.securetrading.co.uk
If you don't have a merchant account, then try the following (they include merchant facilities):
http://www.worldpay.com (WorldDirect service)
http://www.kwikpay.co.uk (KwikOnline service)
There are also alternative options such as:
http://www.paypal.com
http://www.nochex.com
http://www.fastpay.co.uk
Step by step example using Worldpay's World Direct service:
1) You need a company bank account if you are trading as a company, so that's your first step. Best place to start is the bank where you have your personal account as you will have a history with them.
2) Then set up your website and the shopping basket you have chosen. If you don't have a merchant account, and don't think your bank will give you one, then you will probably go for World Direct from Worldpay so get a shopping cart that works with that.
3) Once the cart is set up, order your Worldpay account. You need a bank account and a website in order to apply for Worldpay.
4) Once Worldpay has approved your account, link it to the cart (this varies with each system so you will have to read the cart's manual for that)
5) Test it in test mode and then set it live. It's worthwhile testing it in live mode as well with a low-priced product and then refunding the money to your account.
Written by Managed Web - http://www.managedweb.com
